This Is The First Beautifully Illustrated Book On Department Stores, With Photographs And Ephemera From All Over The World. Born In The Gilded Age In France, The Department Store Grew Up Thanks To The Industrial Revolution, The Rise Of The Middle Class, And The Invention Of Steel-frame Architecture And The Elevator. Spectacular Entrances Led To Marble Staircases And Floor After Floor Of Merchandise And Amenities. These Emporiums Also Inspired A Whole New Way Of Merchandising: Shopping Became An Entertainment Rather Than A Laborious Grind; Posters And Advertisements Were Made By The Great Artists Of The Time; And Elaborate Shop Windows Attracted Thousands Of People During The Holidays. The Department Store Quickly Spread Through Europe And Asia And Then The New World, And Great Architects Were Employed To Build These Temples Of Consumerism, Where Dreams Were Created And Then Fulfilled-- Introduction : Wonders Of The World -- A World Of Department Stores -- The Endless Shopping Spree -- Building To Impress -- Getting Attention -- Window Gazing -- Merchandising Spectacles -- Services And Circuses. Jan Whitaker. Includes Bibliographical References And Index.
Categories:
- Arts & Photography
- Architecture
- Buildings
- General
- Buildings
- Architecture
Publisher : Vendome Press
Author : Whitaker, Jan
Language : English
Edition : First Edition
Published :2011-10-15
Number Of Pages : 268
Binding : Hardcover
ISBN-10 : 0865652643
ISBN-13 : 9780865652644
Item weight : 4.35 lb
Dimensions : 1.1 in x 9.8 in x 12.8 in
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