The Nature Of The Communicator's Job Has Shifted Dramatically In The Past Decade. While Communicators Still Prepare Speeches, Press Releases, And Articles For Corporate Magazines, They Are Now Being Asked To Perform Managerial Duties, Including Planning, Consulting With Stakeholders, And Advising Ceos And Vice Presidents.--book Jacket. With These Additional Responsibilities As A Focus, Communication Planning Takes A Comprehensive Approach To Examining The Role Of Integrated Planning In Modern Organizations.--book Jacket. This Book Contains Essential Information For Consultants, Practitioners, And Students.--jacket. Strategic Planning Cultures -- The Making Of Strategic Planning Cultures -- Getting Ready For Strategic Planning -- Engaging In Strategic Planning -- The Role Of Integrated Communication Planning -- Planning Exigencies -- Communication Planning Systems -- Different Types Of Communication Plans: Purposes And Content -- Integrated Planning Processes -- Writing The Strategic Communication Plan (multiyear Or Annual) -- Planning Processes: Who, How, And When -- Principles For Writing The Plan -- Steps In Creating The Plan -- Writing The Multiyear Or Annual Operational And Work Plans -- Operational Communication Planning -- Communication Work Planning -- Writing The Communication Support Plan: Planning For Special Events, Campaigns, And Issues -- Purposes And Characteristics Of Support Plans -- Components Of A Support Plan -- Writing The Contingency Plan For Crises -- Writing The Crisis Management Plan -- Communication Component -- Communication Theories: The Foundation For Planning -- Understanding The Psychology Of Audiences: Beliefs, Attitudes, Values, And Needs -- The Influence Of Beliefs, Attitudes, And Values On How Audiences Receive Messages -- Needs And Personality -- The Bases Of Source Credibility -- Impact Of Source Credibility On Communication -- Source Credibility Factors -- The Language Of Television: Effects On Source Credibility -- Message Design: Perception, Cognition, And Information Acquisition -- Penetrating The Perceptual Screen -- Selective Exposure, Perception, And Attention -- Comprehension Of Information. Sherry Devereaux Ferguson. Includes Bibliographical References (p. 221-242) And Indexes.
Categories:
- Reference
- Words, Language & Grammar
- Speech
- Words, Language & Grammar
Publisher : SAGE Publications, Inc
Author : Ferguson, Sherry
Language : English
Edition : 1
Published :1999-08-03
Number Of Pages : 276
Binding : paperback
ISBN-10 : 0761913149
ISBN-13 : 9780761913146
Item weight : 0.85 lb
Dimensions : 0.6 in x 5.9 in x 8.9 in
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