designed To Engage And Challenge Students, This Comprehensive Book Applies Modern Economic Principles To Study A Firm's Strategic Position. The First Section Focuses On A Company's Boundaries, Economics, Transactions Costs, Economies Of Scale And Scope And Diversification. The Second Part Deals With Industrial Organization Economics Such As Market Structure And Dynamic Price Competition And Concludes With Four Detailed Industry Analyses. The Third Segment Covers Strategic Positioning And Dynamics. The Final Section Offers Topics Associated With Internal Organization. Contains Hundreds Of Examples To Illustrate How The Economic Principles Of Strategy Apply To The Actual Business World.
booknewsdetails Both The External Market Environment Of Firms And Their Internal Organization, For Mba Students, Advanced Undergraduates, Students In Executive Programs, And Practicing Managers. After A Primer On Economic Concepts For Strategy, Four Sections Address The Boundaries Of The Firm; Competitive Strategy From The Perspective Of Industrial Organization Economies; Strategic Positioning And Dynamics; And Topics Associated With Internal Organization. Boxes Illustrate Economic Models With Cases From Real Companies. Annotation C. Book News, Inc., Portland, Or (booknews.com)
Categories:
- Business & Money
- Economics
- Microeconomics
- Economics
Publisher : Wiley
Author : Besanko, David,Dranove, David,Shanley, Mark
Language : English
Edition : 2
Published :1999-07-06
Number Of Pages : 656
Binding : hardcover
ISBN-10 : 0471254541
ISBN-13 : 9780471254546
Item weight : 3.09 lb
Dimensions : 1.1 in x 8.27 in x 10.16 in
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