Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett
Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.
Presented in Robin and John's signature styleâwriting that is so crystal clear, it's accessible to absolutely anyoneâand illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the author's imaginative approach and well-chosen examples.
- Discover practical and effective design principles and conceptÂand how to apply them to virtually any project.
- Learn why some designs are attention-getting and others are not.
- Learn how to choose just the right lookâcorporate or casual, classic or trendyâfor specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more.
- Test your design acumen by comparing before-and-after examples.
- Find a wealth of inspiration for your own design projects.
- Gain insight into the design process by studying the works of guest designers, who offer their personal commentary and insights.
Categories:
- Reference
- Writing, Research & Publishing Guides
- Publishing & Books
- Writing, Research & Publishing Guides
Publisher : Peachpit Pr
Author : Williams, Robin,Tollett, John
Language : English
Edition : 2nd
Published :2006-08-10
Number Of Pages : 279
Binding : paperback
ISBN-10 : 0321441761
ISBN-13 : 9780321441768
Item weight : 1.45 lb
Dimensions : 0.6 in x 8.8 in x 8.9 in
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