Why Do Some Companies Thrive While Others In The Same Industry Languish? How Can A Struggling Firm Achieve Higher Annual Earnings? What Allows New Corporations To Become Successful In Highly Competitive Industries? In This Book, Now Updated And Expanded, Sharon Oster Shows That Combining A Sound Understanding Of Economic And Managerial Principles Can Make A Striking Difference In The Quality Of The Strategic Planning Of An Organization And Provide Guidelines For Effective Corporate Strategies. The Third Edition Of Modern Competitive Analysis Includes New Material On Game Theory, Added Value Analysis, And Strategic Intent.--book Jacket. Pt.i. The Competitive Environment. Efficient Markets -- Industry Analysis -- Understanding The Impediments To Entry -- Groups Within Industries -- Competing In Global Markets -- Pt.ii. Inside The Organization. Competing For Advantage -- Organizational Goals : Politics And Power In The Organization -- Organizational Structure And Strategic Planning -- Corporate Diversification -- Vertical Linkages -- Mergers, Acquisitions, And Strategic Alliances -- Pt.iii. Rivalry. Understanding Rivalry : Game Theory -- Product Positioning And Strategic Marketing -- Competitive Pricing -- Competitive Research And Development And Innovation -- Regulatory Issues In Strategic Planning -- Pt.iv. The Planning Process. The Strategic Planning Process. Sharon M. Oster. Includes Bibliographical References (p. 375-409) And Index.
Categories:
- Business & Money
- Processes & Infrastructure
- Strategic Planning
- Processes & Infrastructure
Publisher : Oxford University Press
Author : Oster, Sharon M.
Language : English
Edition : 3
Published :1999-03-25
Number Of Pages : 446
Binding : hardcover
ISBN-10 : 019511941X
ISBN-13 : 9780195119411
Item weight : 1.72 lb
Dimensions : 1.34 in x 6.46 in x 9.29 in
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