A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracy
Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly itâs seen as a business, and citizens are considered customers. But its unadvertised products are voter apathy and gutless public policy.
Ottawa insider Susan Delacourt takes readers onto the world of Canadaâs top political marketers, explaining how parties slice and dice their platforms according to what polls say votersâ priorities are in each constituency, and how parties control the media.Provocative, incisive and entertaining, Checked Out is The Age of Persuasion meets The Armageddon Factor.
Categories:
- Politics & Social Sciences
- Social Sciences
- Communication & Media Studies
- Media Studies
- Communication & Media Studies
- Social Sciences
Publisher : Douglas & McIntyre
Author : Delacourt, Susan
Language : English
Edition : Unabridged
Published :2013-10-22
Number Of Pages : 320
Binding : hardcover
ISBN-10 : 192681293X
ISBN-13 : 9781926812939
Item weight : 1.28 lb
Dimensions : 1.26 in x 5.98 in x 8.9 in
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