{"product_id":"1595553452","title":"The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails (Nelsonfree)","description":"\n\n\u003cp\u003e\u003cb\u003eFree your book! Buying a product tagged \"NelsonFree\" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before.\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eCan your customers tell the difference between you and the competition?\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eIt's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eIf a business is going to thrive, it has to rise above the fray. In \u003ci\u003eThe Collapse of Distinction\u003c\/i\u003e, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cb\u003eEndorsements\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\"In challenging economic times, this is the one book every business owner MUST read. \u003ci\u003eCollapse of Distinction\u003c\/i\u003e is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from \u003ci\u003eCollapse of Distinction\u003c\/i\u003e, you will set the standard of excellence for your industry and make your competition irrelevant.\" -- Joseph Michelli, PhD, speaker, consultant, and author of \u003ci\u003eThe Starbucks Experience\u003c\/i\u003e, \u003ci\u003eThe New Gold Standard\u003c\/i\u003e, and \u003ci\u003eWhen Fish Fly\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\"Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice.\" -- Jeffrey Gitomer, author of \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\"The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, \u003ci\u003eCollapse of Distinction\u003c\/i\u003e, is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!\" -- Don Hutson, co-author of the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eThe One Minute Entrepreneur\u003c\/i\u003e, and CEO of U. S. Learning\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\"In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's \u003ci\u003eCollapse of Distinction \u003c\/i\u003emay just save our sanity and common sense with his positive approach to business and life itself.\" -- Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book \u003ci\u003eG.I. Joe and Lillie\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\"I could not stop reading.making notes.writing our staff and our suppliers.about the ideas I've learned! (And this was just by the end of Chapter One!) With superb style, storytelling, and rationale, \u003ci\u003eCollapse of Distinction is a distinctive piece of business and personal literature.\"  --\u003c\/i\u003eTy Boyd, Founder and Chairman, Executive Learning Systems\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\"If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain's new book teaches how to answer that question-the right way!\"  -\u003ci\u003e-\u003c\/i\u003eLarry Winget, television personality and New York Times best-selling author of \u003ci\u003ePeople Are Idiots and I Can Prove It \u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eManagement \u0026amp; Leadership\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eLeadership \u0026amp; Motivation\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSystems \u0026amp; Planning\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eProcesses \u0026amp; Infrastructure\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eStrategic Planning\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBook details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e McKain, Scott\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e Pap\/Dgd\/Dw\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Thomas Nelson Inc\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 250\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781595553454\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Thomas Nelson Inc","offers":[{"title":"Used - Very Good","offer_id":49275453669566,"sku":"1595553452-3","price":3.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/510vw8Id2kL._SL500.jpg?v=1791920111","url":"https:\/\/shop.sustainablebooks.com\/products\/1595553452","provider":"Sustainable Books","version":"1.0","type":"link"}