{"product_id":"1581154682-brandjam_humanizing_brands_through_emotional_design","title":"Brandjam: Humanizing Brands Through Emotional Design","description":"\n\n\u003cp\u003eA powerful new concept from brand design pioneer Marc Gobé. It is about innovation, intuition and risk. \u003c\/p\u003e\n\u003cp\u003eIt explores how design is the new communication tool and is the best \"instrument\" companies can use for jazzing up a brand. In the same way that Emotional Branding and Citizen Brand helped corporations to develop a new vision, Brandjam shows how design puts the face on the brand and can create an irresistible message. CEO s, marketing and advertising managers, and graphic designers will see how a \"jazzed up\" design can bring a new level of excitement to people and connect to them in a more visceral way. \u003c\/p\u003e\n\u003cp\u003eUsing jazz as his metaphor, Gobé shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design is truly the personality of a company and its window to the world. Brandjam is an inspiration for brands and people as it advocates the transforming impact brands have on an audience.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEngineering \u0026amp; Transportation\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEngineering\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eIndustrial, Manufacturing \u0026amp; Operational Systems\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eIndustrial Design\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Allworth","offers":[{"title":"Used - Good","offer_id":48171189239998,"sku":"1581154682-4","price":12.47,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81QJ4Wi0UvL.jpg?v=1784293930","url":"https:\/\/shop.sustainablebooks.com\/products\/1581154682-brandjam_humanizing_brands_through_emotional_design","provider":"Sustainable Books","version":"1.0","type":"link"}