{"product_id":"1579581722-the_advertising_age_encyclopedia_of_advertising_three_volume_set","title":"The Advertising Age Encyclopedia of Advertising (Three Volume Set)","description":"\n\n\u003cp\u003eFor a full list of entries and contributors, a generous selection of sample entries, and more, visit the \u003cb\u003eThe\u003c\/b\u003e \u003cb\u003e\"Advertising Age\" Encyclopedia of Advertising\u003c\/b\u003e website.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eFeaturing nearly 600 extensively illustrated entries, \u003cb\u003eThe Advertising Age Encyclopedia of\u003c\/b\u003e \u003cb\u003eAdvertising\u003c\/b\u003e provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n                        \u003cp\u003e\"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics.\"--\"The Top 20 Reference Titles of the Year,\" American Libraries, May 2004.\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eReference\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEncyclopedias \u0026amp; Subject Guides\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eBusiness\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fitzroy Dearborn","offers":[{"title":"Used - Very Good","offer_id":47697874419902,"sku":"1579581722-3","price":11.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81XCINEOUUL.jpg?v=1782150488","url":"https:\/\/shop.sustainablebooks.com\/products\/1579581722-the_advertising_age_encyclopedia_of_advertising_three_volume_set","provider":"Sustainable Books","version":"1.0","type":"link"}