{"product_id":"1572436719","title":"Espn","description":"\n\u003cp\u003eBoasting four sports channels with more than 200 million viewers worldwide, a sports magazine with a circulation of more than 2 million, a network of radio stations, and a successful chain of theme restaurants -- to say nothing of an estimated net worth of $15 billion -- ESPN is a veritable media empire. It is one of the most instantly recognizable brands in the world. But in 1978, when Stuart Evey, then a top executive for Getty Oil, heard the pitch for funding a new cable network from Bill Rasmussen, a former play-by-play announcer for a minor league hockey team, he had good reason to be skeptical. An all-sports network whose programming would consist of events like slow-pitch softball, Australian-rules football, and day-old college basketball games that couldn't make it on to the major networks? It shouldn't have been a tough call: eight other companies had already said no.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eHumor \u0026amp; Entertainment\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eTelevision\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGeneral\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePerforming Arts\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSports \u0026amp; Outdoors\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMiscellaneous\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eHistory of Sports\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBook details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Evey, Stuart\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e First Edition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Triumph Books\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 256\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781572436718\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Triumph Books","offers":[{"title":"Used - Good","offer_id":49282925985982,"sku":"1572436719-4","price":5.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61iav-DmwkL.jpg?v=1791960596","url":"https:\/\/shop.sustainablebooks.com\/products\/1572436719","provider":"Sustainable Books","version":"1.0","type":"link"}