The Intellectual Property Guide: IP Literacy and Strategy Basics for Supporting Innovation

The Intellectual Property Guide: IP Literacy and Strategy Basics for Supporting Innovation

$20.76 $29.95
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SKU:
1550597957-4
Condition Notes:
Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.

In Stock : Buffalo, NY, USA.


Intellectual Property Strategies To Power Your Bottom Line In The Innovation Economy, Intellectual Property Is Among The Most Valuable Assets A Business Can Have. Ip Strategy Isn’t Just Incidental To Success, It’s A Key Driver—research Shows That Ip-intensive Small- And Medium-sized Enterprises Are 60% More Likely To Achieve High Growth. Myra Tawfik And Karima Bawa, Two Noted Experts In The Field Of Ip Law And Strategy, Want To Help You Achieve Greater Success Through The Strategic Deployment Of Your Business’s Ip. More Than Just Patents, Ip Encompasses Confidential Information And Trade Secrets, Industrial Design, Copyright, And Trademarks. Understanding The Unique Ip Portfolio Of Your Business And How To Leverage It For Maximum Benefit Can Pay Huge Dividends. A Strong Ip Strategy Can Allow You To Command Higher Prices For Your Goods And Services, Increase Your Market Share, Generate New Revenue Streams, Improve Brand Recognition, Attract New Investment, And Lower Your Costs. You Can Also Avert Threats From Your Competitors By Using Your Ip Both Offensively And Defensively To Protect Your Market And Drive Up Your Competitors’ Costs. Perfect For Entrepreneurs, Innovators, Inventors, Expert Advisors And Investors, This Primer Will Sharpen Your Knowledge And Help You Make Informed Decisions About Ip Strategy To Drive Your Business Forward.


Categories:


  • Law
    • Intellectual Property




Publisher : Brush Education

Author : Tawfik, Myra,Bawa, Karima

Language : English

Published :2019-11-04

Number Of Pages : 168

Binding : Paperback

ISBN-10 : 1550597957

ISBN-13 : 9781550597950

Item weight : 0.6 lb

Dimensions : 0.55 in x 5.98 in x 8.9 in

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