{"product_id":"1541674316","title":"The Rules of Contagion: Why Things Spread--And Why They Stop","description":"\n\n\u003cb\u003eOne of the Best Books of 2020 -- \u003ci\u003eFinancial Times\u003c\/i\u003e\u003cbr\u003e One of the \"Most 2020 Books of 2020\" -- \u003ci\u003eWashington Post\u003c\/i\u003e\u003cbr\u003e One of the Best Science Books of 2020 -- \u003ci\u003eThe Times \u003c\/i\u003eof London\u003cbr\u003e One of the Best Science Books of 2020 -- \u003ci\u003eThe Guardian\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eFrom ideas and infections to financial crises and fake news, an \"utterly timely\" look at why the science of outbreaks is the science of modern life\u003c\/b\u003e\u003cbr\u003e These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In \u003ci\u003eThe Rules of Contagion\u003c\/i\u003e, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses -- such as MERS, SARS, or the coronavirus disease COVID-19 -- so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it. Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, \u003ci\u003eThe Rules of Contagion\u003c\/i\u003e is an essential guide to modern life.\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eManagement \u0026amp; Leadership\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePlanning \u0026amp; Forecasting\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSociology\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMedical Books\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMedicine\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eInternal Medicine\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePathology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eDiseases\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eViral\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommunicable Diseases\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eScience \u0026amp; Math\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eTechnology\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eBehavioral Sciences\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMathematics\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eApplied\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eDatabases \u0026amp; Big Data\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eData Modeling \u0026amp; Design\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBook details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kucharski, Adam\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e Illustrated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Basic Books\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 352\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781541674318\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Basic Books","offers":[{"title":"Used - Good","offer_id":49280654934206,"sku":"1541674316-4","price":9.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81wzx7r6hNL.jpg?v=1791952479","url":"https:\/\/shop.sustainablebooks.com\/products\/1541674316","provider":"Sustainable Books","version":"1.0","type":"link"}