{"product_id":"1465475885-the_business_book_big_ideas_simply_explained","title":"The Business Book: Big Ideas Simply Explained","description":"\n\u003cp\u003e\u003cb\u003eYou can achieve your business dream. Beat the odds as you learn from the best – including Henry Ford, Steve Jobs, and Bill Gates – and turn your idea into an amazing and profitable enterprise.\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Business Book\u003c\/i\u003e helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix. \u003cbr\u003eIts graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell’s “tipping point” or Michael Porter’s “five forces”. It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage.\u003cbr\u003eWhether you are a student, a CEO, or a would-be entrepreneur, \u003ci\u003eThe Business Book\u003c\/i\u003e will inspire you and put you on the inside track to making your goal a reality.\u003cbr\u003e\u003cb\u003eSeries Overview:\u003c\/b\u003e Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eReference\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEncyclopedias \u0026amp; Subject Guides\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eBusiness\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"DK","offers":[{"title":"Used - Good","offer_id":49101386416318,"sku":"1465475885-4","price":19.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/91fkL4naBkL.jpg?v=1790014151","url":"https:\/\/shop.sustainablebooks.com\/products\/1465475885-the_business_book_big_ideas_simply_explained","provider":"Sustainable Books","version":"1.0","type":"link"}