{"product_id":"1455556610","title":"Marissa Mayer and the Fight to Save Yahoo!","description":"\n\u003cp\u003eWhen Yahoo Hired Star Google Executive Marissa Mayer To Be Its Ceo In 2012 Employees Rejoiced. They Put Posters On The Walls Throughout Yahoo's California's Headquarters. On Them, There Was Mayer's Face And One Word: Hope. But Just More Than A Year Later--on November 4, 2013--mayer Sat In Front Those Same Employees In A Huge Cafeteria On Yahoo's Campus And Took The Beating Of Her Life. Her Hair Wet, And Her Tone Defensive, Mayer Read And Answered A Series Of Employee-posed Questions Challenging The Basic Elements Of Her Plan. There Was Anger In The Room - And Behind It, A Question: Was Mayer Actually Going To Be Able To Do This Thing? Nicholas Carlson's Fast-paced Narrative Is The Inside Story Of How Yahoo Got Into Such Awful Shape In The First Place, Mayer's Controversial Rise At Google, And Her Desperate Fight To Save An Internet Icon.-- A Page-turning, Warts-and-all Narrative About Marissa Mayer's Efforts To Remake Yahoo As Well As Her Own Rise From Stanford University Undergrad To Ceo Of A $30 Billion Corporation By The Age Of 38.-- Prologue : Bobbie Had A Nickel -- Part One. Sparky's Big Machine -- The Mogul -- Bear Hugs And Poison Pills -- F-bombs Away -- Part Two. Painfully Shy -- User Friendly -- Part Three. Win Win Win -- Bully Pulpit -- The Ceo Has No Clothes -- The Unicorn -- Part Four. Hope -- Time To Shine? -- Failing Fast -- Epilogue : How Do You Solve A Problem Like Marissa? -- A Note On Sources -- About The Author. Nicholas Carlson. Includes Bibliographical References (pages 333-341) And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eReference\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEncyclopedias \u0026amp; Subject Guides\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eBusiness\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBiographies \u0026amp; Memoirs\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eCommunity \u0026amp; Culture\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eWomen\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSkills\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommunications\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eEducation \u0026amp; Reference\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eProcesses \u0026amp; Infrastructure\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eE-Commerce\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eIndustries\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMedia \u0026amp; Communications\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eWeb Development \u0026amp; Design\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eWeb Marketing\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Technology\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eComputer \u0026amp; Technology Industry\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBook details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Carlson, Nicholas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Twelve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 368\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781455556618\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Twelve","offers":[{"title":"Used - Very Good","offer_id":49279964610750,"sku":"1455556610-3","price":8.24,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":49279964643518,"sku":"1455556610-4","price":5.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/8197NQabOnL.jpg?v=1791949818","url":"https:\/\/shop.sustainablebooks.com\/products\/1455556610","provider":"Sustainable Books","version":"1.0","type":"link"}