{"product_id":"1260260372-essentials_of_marketing","title":"Essentials of Marketing","description":"\n\u003cp\u003eThis Book Is About Marketing And Marketing Strategy Planning. At Its Essence, Marketing Strategy Planning Is About Figuring Out How To Do A Superior Job Of Satisfying Customers. This Edition We Focused On (1) Marketing Analytics, (2) Currency, And (3) Active Learning--\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGeneral\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw Hill","offers":[{"title":"Used - Acceptable","offer_id":49176738169022,"sku":"1260260372-5","price":55.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71IJhVAQ_AL.jpg?v=1790614572","url":"https:\/\/shop.sustainablebooks.com\/products\/1260260372-essentials_of_marketing","provider":"Sustainable Books","version":"1.0","type":"link"}