{"product_id":"1137526238-marketing_strategy","title":"Marketing Strategy","description":"\n\n\u003cp\u003eThis is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: \u003c\/p\u003e\n\u003cp\u003e1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited\u003c\/p\u003e\n\u003cp\u003eStructured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.\u003c\/p\u003e\n\u003cp\u003eAuthored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms’ marketing strategy efforts.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eResearch\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Springer","offers":[{"title":"Used - Acceptable","offer_id":49222321832126,"sku":"1137526238-5","price":22.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61wBkKSFzBL.jpg?v=1791117009","url":"https:\/\/shop.sustainablebooks.com\/products\/1137526238-marketing_strategy","provider":"Sustainable Books","version":"1.0","type":"link"}