{"product_id":"0875847641-customer_equity_building_and_managing_relationships_as_valuable_assets","title":"Customer Equity: Building and Managing Relationships As Valuable Assets","description":"\n\u003cp\u003e\"What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace.\" \"Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the \"activity-based management\" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.\"--BOOK JACKET.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMarketing\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Harvard Business Review Press","offers":[{"title":"Used - Good","offer_id":48171130060990,"sku":"0875847641-4","price":16.76,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81I8yjbCTLL.jpg?v=1784291052","url":"https:\/\/shop.sustainablebooks.com\/products\/0875847641-customer_equity_building_and_managing_relationships_as_valuable_assets","provider":"Sustainable Books","version":"1.0","type":"link"}