{"product_id":"0812928350","title":"Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eIn this updated paperback edition of a \"rich, readable, and authoritative\" Fortune) book, Wall Street Journal reporter Petzinger tells the dramatic story of how a dozen men, including Robert Crandall of American Airlines, Frank Borman of Eastern, and Richard Ferris of United, battled for control of the world's airlines. 416 pp. Radio drive-time pubilcity. 20,000 print.\u003c\/p\u003e Library Journal \u003cp\u003ePetzinger, a reporter and editor for the Wall Street Journal, presents a thorough analysis of the growth of the airline industry from the 1930s to the present. He demonstrates in a highly detailed manner the competitive nature of the airline business in such notable battles as those between Robert Crandall (American) and Dick Ferris (United) and between Frank Lorenzo (Texas International) and Herb Kelleher (Southwest). Fueled by the big egos of their respective bosses, the major airlines fell into a financial abyss trying to serve the maximum number of passengers and destinations, only to face rising fuel, labor, and operating costs as well as rising debt-while Southwest Airlines became a model of success and profitability. Petzinger exposes the men behind airline growth and competition, computerization, deregulation, strikes, mergers, and bankruptcies and covers current alliances such as the one between KLM and Northwest. Recommended for public libraries.-William A. McIntyre, New Hampshire Technical Coll. Lib., Nashua\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBiography \u0026amp; History\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCompany Profiles\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eInternational\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eEconomics\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEconomics\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMacroeconomics\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eIndustries\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eTransportation\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEngineering \u0026amp; Transportation\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eTransportation\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eAviation\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommercial\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBook details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Petzinger Jr., Thomas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e Illustrated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Currency\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 624\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780812928358\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Currency","offers":[{"title":"Used - Good","offer_id":49360816570558,"sku":"0812928350-4","price":5.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61zKdsxw5pL.jpg?v=1792503550","url":"https:\/\/shop.sustainablebooks.com\/products\/0812928350","provider":"Sustainable Books","version":"1.0","type":"link"}