{"product_id":"0684839245-brand_leadership","title":"Brand Leadership","description":"\n\u003cp\u003ePart I. Introduction : 1. Brand Leadership: The New Imperative -- Part Ii. Brand Identity : 2. Brand Identity : The Cornerstone Of Brand Strategy -- 3. Clarifying And Elaborating The Brand Identity -- Part Iii. Brand Architecture: Achieving Clarity, Synergy, And Leverage : 4. The Brand Relationship Spectrum -- 5. Brand Architecture -- Part Iv. Building Brands: Beyond Advertising : 6. Adidas And Nike: Lessons In Building Brands -- 7. Building Brands: The Role Of Sponsorship -- 8. Building Brands: The Role Of The Web -- 9. Building Brands: Beyond Media Advertising -- Part V: Organizing For Brand Leadership : 10. Global Brand Leadership: Not Global Brands. David A. Aaker, Erich Joachimsthaler. Includes Bibliographical References (p. 331-335) And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eProduct Management\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Free Press","offers":[{"title":"Used - Very Good","offer_id":48887286956222,"sku":"0684839245-3","price":12.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81GRiuHcR9L.jpg?v=1789047434","url":"https:\/\/shop.sustainablebooks.com\/products\/0684839245-brand_leadership","provider":"Sustainable Books","version":"1.0","type":"link"}