How does one measure the imagination? Why are some cities such centres of innovation? Is the internet making us more or less imaginative? What kinds of classroom techniques increase the creativity of children? Does brainstorming work? Even the color of paint on the wall, or the location of a restroom, can have a dramatic impact on creativity.
For too long, weâve pretended that creativity is an impenetrable biological gift. As a result, weâve clung to a series of myths about what creativity is and where it comes from. These myths arenât just misleadingâthey also interfere with the imagination. Thatâs why, in addition to elegant experiments and important scientific studies, Imagine is filled with real life examples: Bob Dylanâs writing method and the drug habits of poets, an autistic surfer who invented a new surfing move, a website that solves seemingly impossible problems, and the offices of Pixar. Creativity shouldnât seem like a process reserved for artists or inventors or other âcreative types.â The human mind, after all, has the creative impulse hard-wired into its most essential programming code. This book is about how that happens. It is the story of how we imagine.
Categories:
- Science & Math
- Behavioral Sciences
- Cognitive Psychology
- Behavioral Sciences
Publisher : Allen Lane
Author : Lehrer, Jonah
Language : English
Edition : First Edition
Published :2012-03-20
Number Of Pages : 304
Binding : Hardcover
ISBN-10 : 0670064556
ISBN-13 : 9780670064557
Item weight : 0.95 lb
Dimensions : 1.3 in x 6 in x 9.1 in
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