When A Business Strategy Is So New In Design, A New Word Must Be Coined To Capture Its Value. Such Is The Case With Co-opetition, A Method That Goes Beyond The Old Rules Of Competition And Cooperation To Combine The Advantages Of Both. Co-opetition Is A Pioneering, High-profit Means Of Leveraging Business Relationships. The Harvard Business School's Adam M. Brandenburger And The Yale School Of Management's Barry J. Nalebuff, Scholars And Consultants, Have Developed A Five-part Business Strategy That Shows How To Do More Than Play The Game Of Business. It Shows How You Can Change The Game Of Business For Maximum Benefit. Though Often Compared To Games Like Chess And Poker, Business Is Different. To Win At Chess Or Poker, Someone Has To Lose. In Business, Long-term Profitability Doesn't Require Others To Fail. And In Business, People Are Free To Change The Rules, The Players, The Boundaries, The Game Itself. Intel, Nintendo, American Express, Nutrasweet, American Airlines And Dozens Of Other Companies Have Been Using The Strategies Of Co-opetition Not Only To Win But To Make It Possible For Their Industry As A Whole To Grow. By Telling Stories Of These Companies, And Formulating Strategies Based On The Science Of Game Theory, Brandenburger And Nalebuff Have Created A Book That's Insightful And Instructive For Managers Eager To Move Their Companies Into A New Mindset. 1. War And Peace -- 2. Co-opetition -- 3. Game Theory -- How To Change The Game -- 4. Players -- 5. Added Values -- 6. Rules -- 7. Tactics -- 8. Scope -- 9. Being Ready For Change. Adam M. Brandenburger And Barry J. Nalebuff. A Revolutionary Mindset That Combines Competition And Cooperation ... The Game Theory Strategy That's Changing The Game Of Business. Includes Index. Includes Bibliographical References (pages 267-279) And Index. Library Journal Best Books
Categories:
- Business & Money
- Management & Leadership
- Management
- Management & Leadership
Publisher : Doubleday Business
Author : Nalebuff, Barry J.,Brandenburger, Adam M.
Language : English
Edition : First Edition
Published :1996-05-01
Number Of Pages : 290
Binding : hardcover
ISBN-10 : 0385479492
ISBN-13 : 9780385479493
Item weight : 1.25 lb
Dimensions : 1.1 in x 6.8 in x 9.5 in
Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.