How To Argue And Win Every Time Is A Book That Teaches You How To Argue In Everyday Life - At Home, In The Bedroom, With The Boss, With Teachers, And With Your Kids. But It Is Also A Book With Sweeping Implications For American Society, For At Its Heart, It Proposes A New Philosophy - That Winning Is Not What You Think It Is And That Your Enemy's Loss May Be Your Loss As Well. Gerry Spence, The Noted Trial Lawyer, Says We Were Born To Make The Winning Argument As We Were Born To Walk. But Argument Is An Art As Well As A Technique To Be Learned. The Winning Argument Starts With A Mindset, One That Gives You Permission To Argue Freely When Argument Has Been The Forbidden Fruit Of Your Childhood. Spence Teaches You How To Get Beyond The Fear And To Use This Fear As Your Ally. He Shows You That When Your Argument Emerges From Your Own Authority, The Argument Will Not Only Be The Winning Argument, It Will Be Unique Among All Arguments. My Argument For This Book -- Getting Started -- Pt. I. Readying Ourselves To Win. Why Argue?: Opening The Doors, Freeing The Psyche -- When To Argue: Winning Without Arguing -- Understanding Power: The Pistol That Fires In Both Directions -- The Incredible Power Of Credibility: Standing Naked -- The Power Of Listening: Hearing The Person Behind The Noise -- The Power Of Prejudice: Examining The Garment, Bleaching The Stain -- The Power Of Words: Gilding The Soliloquy -- Pt. Ii. Delivering The Winning Argument. Structuring The Winning Argument: Building The House The Wolf Can't Blow Down ; Opening Them Up: Bridging The Gap To Be Heard -- How To Deliver The Winning Argument: Releasing The Sound And The Fury -- The Magical Argument: Arguing Out The Heart Zone -- The Unbeatable Power Argument: Delivering The Knockout -- Pt. Iii. Arguments In Love And War. Arguing In The Love Relationship: Love And War -- Arguing With Kids: Also Love And War -- Arguing At The Workplace: Engaging The Corporate Cyclops, Surviving The Governmental Leviathan -- Arguing For Justice: Understanding The Responsibility Of Being. Gerry Spence. Includes Index.

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