{"product_id":"0307397327","title":"The Age of Persuasion: How Marketing Ate Our Culture","description":"\n\u003cp\u003eThe ad men behind CBC Radio’s \u003ci\u003eThe Age of Persuasion\u003c\/i\u003e combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.\u003cbr\u003eWitty, erudite and irrepressibly irreverent, \u003cb\u003eThe Age of Persuasion\u003c\/b\u003e provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing. \u003cbr\u003e\u003cb\u003eThe Age of Persuasion\u003c\/b\u003e is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFrom the Hardcover edition.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSocial Sciences\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommunication \u0026amp; Media Studies\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Vintage Canada","offers":[{"title":"Used - Good","offer_id":45261661372606,"sku":"0307397327-4","price":6.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71F9DU1h_aL.jpg?v=1754080628","url":"https:\/\/shop.sustainablebooks.com\/products\/0307397327","provider":"Sustainable Books","version":"1.0","type":"link"}