{"product_id":"0273716549-international_business5th_edition","title":"International Business (5th Edition)","description":"\n\n\u003cp\u003eAs you’ll know from today’s news, the world of international business moves quickly. And as a student of the subject, you’ll need a textbook which keeps pace with the ongoing developments in both theory and practice.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis fifth edition of \u003ci\u003eInternational Business\u003c\/i\u003e delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eTaking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – and the emerging markets in world trade, such as Brazil, India and China.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eCritical to your successful study of international business, the book provides:\u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli\u003ea brand new chapter on China\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e5 dedicated chapters on key regions of the world\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e100 case studies drawn from a wide range of sources\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli\u003ekey frameworks to provide clarity and continuity of understanding\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003ea strategic view of international business, integrating analysis of the competitive environment and the internal resources of the firm\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cp\u003eSo, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business – from Samsung, Bang \u0026amp; Olufsen and Citigroup to Nanjing Auto, Haier and Tata.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eAlan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eSimon Collinson is Professor of International Business \u0026amp; Innovation and head of the Marketing and Strategic Management group at Warwick Business School.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eInternational\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGeneral\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Pearson","offers":[{"title":"Used - Good","offer_id":48703748341950,"sku":"0273716549-4","price":18.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/91aKA8CSLxL.jpg?v=1786544479","url":"https:\/\/shop.sustainablebooks.com\/products\/0273716549-international_business5th_edition","provider":"Sustainable Books","version":"1.0","type":"link"}