As youâll know from todayâs news, the world of international business moves quickly. And as a student of the subject, youâll need a textbook which keeps pace with the ongoing developments in both theory and practice.
This fifth edition of International Business delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies  the EU, the US and Japan  and the emerging markets in world trade, such as Brazil, India and China.
Critical to your successful study of international business, the book provides:
- a brand new chapter on China
- 5 dedicated chapters on key regions of the world
- 100 case studies drawn from a wide range of sources
- key frameworks to provide clarity and continuity of understanding
- a strategic view of international business, integrating analysis of the competitive environment and the internal resources of the firm
So, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business  from Samsung, Bang & Olufsen and Citigroup to Nanjing Auto, Haier and Tata.
Alan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at Warwick Business School.
Categories:
- Business & Money
- International
- General
- International
Publisher : Pearson
Author : Rugman, Alan M.,Collinson, Simon
Language : English
Edition : 5
Published :2008-12-29
Number Of Pages : 716
Binding : paperback
ISBN-10 : 0273716549
ISBN-13 : 9780273716549
Item weight : 3.04 lb
Dimensions : 1.18 in x 7.64 in x 10.32 in
Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.