{"product_id":"0137066732","title":"Essentials of Marketing Research: A Hands-On Orientation","description":"\n\n\u003ci\u003eFor courses in Marketing Research at two- and four-year colleges and universities and universities emphasizing a nontechnical and non-statistical orientation\u003c\/i\u003e \u003cp\u003e \u003ci\u003eAn engaging, do-it-yourself approach to marketing research\u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003e \u003ci\u003eEssentials of Marketing Research: A Hands-On Orientation\u003c\/i\u003e presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles- \u003ci\u003eBasic Marketing Research: Integration of Social Media\u003c\/i\u003e and \u003ci\u003eMarketing Research: An Applied Orientation\u003c\/i\u003e-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. \u003c\/p\u003e\n\u003cp\u003eThis text provides a better teaching and learning experience-for you and your students. It will help you to: \u003cbr\u003e - \u003cb\u003eGive students a framework for understanding: \u003c\/b\u003e A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management. \u003cbr\u003e- \u003cb\u003eEmphasize practical applications: \u003c\/b\u003e A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted. \u003cbr\u003e- \u003cb\u003eFoster interest through contemporary content: \u003c\/b\u003e Current examples and an emphasis on online market research and social media helps students understand the relevance of course material. \u003cbr\u003e- \u003cb\u003eEnable student success via learning aids: \u003c\/b\u003e Various tools, throughout the text and at the end of each chapter, support students as they learn and review.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eResearch\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBook details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Malhotra, Naresh K.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e First Edition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 432\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780137066735\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson","offers":[{"title":"Used - Very Good","offer_id":49275151777982,"sku":"0137066732-3","price":65.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/91BwQzwYYvL.jpg?v=1791917466","url":"https:\/\/shop.sustainablebooks.com\/products\/0137066732","provider":"Sustainable Books","version":"1.0","type":"link"}