{"product_id":"0131856987","title":"Turning Silver into Gold: How to Profit in the New Boomer Marketplace","description":"\n\n\u003cp\u003eAs they age, America’s 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world’s number one authority on marketing to 'post-50' baby boomers offers a complete blueprint for profiting from that opportunity.\u003c\/p\u003e\n\u003cp\u003eDr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers’ new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they’re about to make.\u003c\/p\u003e\n\u003cp\u003eThroughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You’ll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You’ll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising \u003ci\u003eworldwide\u003c\/i\u003e boomer market.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFive trends shaping the next baby boomer revolution\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eGlobal markets, longevity, lifestage transitions, technology, and spirituality\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFrom concept to product to financing, and beyond\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAll you need to execute on your baby boomer product\/service opportunity\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe new healthcare revolution, the new healthcare business\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eHow boomers are using the newest innovations to take control over their health futures\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSex and romance: I’ll have what she’s having\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe new sexual revolution: making it feel like the first time-or better\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChoosing families, making connections\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003ePowerful new opportunities in helping boomers reach out and connect\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eEntrepreneurship\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Ft Pr","offers":[{"title":"Used - Acceptable","offer_id":45262758150334,"sku":"0131856987-5","price":7.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71qfuM0J8uL.jpg?v=1754102464","url":"https:\/\/shop.sustainablebooks.com\/products\/0131856987","provider":"Sustainable Books","version":"1.0","type":"link"}