{"product_id":"0131275992-selling_today-_fourth_canadian_edition","title":"Selling Today, Fourth Canadian Edition","description":"\n\u003cp\u003eBuyer-seller partnerships are established and maintained only when the salesperson creates customer value. Customers want to partner with salespeople who can create value, not just communicate it. Value creation involves a series of improvements in the sales process that enhance the customer experience. As customers and the field of selling have evolved, so has Selling Today: Creating Customer Value, to meet the expectations and needs of our customers.\u003cbr\u003eSelling Today: Creating Customer Value, Fourth Canadian Edition. continues to build on a strong foundation of customer-relationship selling focusing, in this edition, on questioning as a means to understand customer needs.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSales \u0026amp; Selling\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGeneral\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Pearson Canada","offers":[{"title":"Used - Good","offer_id":49202733678782,"sku":"0131275992-4","price":11.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/41D50Y26S5L._SL500.jpg?v=1790862670","url":"https:\/\/shop.sustainablebooks.com\/products\/0131275992-selling_today-_fourth_canadian_edition","provider":"Sustainable Books","version":"1.0","type":"link"}