This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developmentsâeconomic, social, and politicalâre-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.
Categories:
- Business & Money
- Business Development & Entrepreneurship
- Entrepreneurship
- Business Development & Entrepreneurship
Publisher : Pearson Education Canada
Author : Starke, Frederick A.,Ebert, Ronald J.,Griffin, Ricky W.
Language : English
Edition : 5
Published :2004-05-12
Number Of Pages : 759
Binding : hardcover
ISBN-10 : 0131217895
ISBN-13 : 9780131217898
Item weight : 5 lb
Dimensions : 0.7 in x 4 in x 6.6 in
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