{"product_id":"0131216198-principles_of_marketing-_sixth_canadian_edition6th_edition","title":"Principles of Marketing, Sixth Canadian Edition (6th Edition)","description":"\n\u003cp\u003eThe sixth Canadian edition of the leading Principles of Marketing textbook has at its core those elements that make it a classic: authoritative authors, modern examples, and contemporary issues covered in a streamlined, compact manner. Kotler is the pre-eminent brand for marketing and the new edition builds upon this reputation by using a fresh approach that is relevant for today's reader. The new strengths of the sixth edition lie in its expanded coverage of topics to reflect the impact of digital marketing and the increasing importance of social responsibility and ethics.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGeneral\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Pearson Canada","offers":[{"title":"Used - Very Good","offer_id":47590374211774,"sku":"0131216198-3","price":28.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51GvULjlq1L._SL500.jpg?v=1780076888","url":"https:\/\/shop.sustainablebooks.com\/products\/0131216198-principles_of_marketing-_sixth_canadian_edition6th_edition","provider":"Sustainable Books","version":"1.0","type":"link"}