{"product_id":"0131196804-profitable_menu_planning","title":"Profitable Menu Planning","description":"\n\n\u003cp\u003e\u003cb\u003eProfitable Menu Planning, Third Edition\u003c\/b\u003e is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and how to figure selling prices. Menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy, and all the different types of menus are also discussed.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp class=\"null1\"\u003e\"Must\" reading for students as well as industry professionals, this edition includes:\u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli\u003eSoftware for menu analysis, recipe costing, and selling price\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eHow to market to your customer\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eUtilizing existing equipment to expand and enhance your menu\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eHow to analyze your menu for maximum profitability\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eHow to properly price your menu for maximum sales and profit\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eMarketing nutrition to today's health-conscious customer\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eLaws and regulations governing today's menus\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eMenu design and layout\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eActual menus from across the country used as illustrations\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eIncludes menus from quick-service operations, family restaurants, theme and ethnic restaurants, cafeterias, buffets, banquet menus and cycle menus\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEngineering \u0026amp; Transportation\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eEngineering\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Pearson","offers":[{"title":"Used - Very Good","offer_id":49174918496446,"sku":"0131196804-3","price":68.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/912pqO6bWeL.jpg?v=1790606890","url":"https:\/\/shop.sustainablebooks.com\/products\/0131196804-profitable_menu_planning","provider":"Sustainable Books","version":"1.0","type":"link"}