{"product_id":"0130411507-strategic_brand_management-_second_edition","title":"Strategic Brand Management, Second Edition","description":"\n\u003cp\u003eOpening Perspectives -- Identifying And Establishing Brand Positioning And Values -- Planning And Implementing Brand Marketing Programs -- Measuring And Interpreting Brand Performance -- Growing And Sustaining Brand Equity -- Closing Perspectives. Kevin Lane Keller. Includes Bibliographical References And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eProduct Management\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Pearson College Div","offers":[{"title":"Used - Good","offer_id":48185918226622,"sku":"0130411507-4","price":11.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51Tw9KmER1L._SL500.jpg?v=1784728992","url":"https:\/\/shop.sustainablebooks.com\/products\/0130411507-strategic_brand_management-_second_edition","provider":"Sustainable Books","version":"1.0","type":"link"}