The focus of Hisrich is on the theory of entrepreneurship and the methods of formulating, planning and implementing new ventures. Hisrich provides comprehensive coverage of theoretical principles balanced with practical application. The text covers all aspects of the entrepreneurial process starting with finding business ideas and opportunity assessment and finishing with the actual management of a growing company. At the same time, students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles illustrate, in a practical way, successful and not-so-successful ventures. An appendix on Family Business has been added.
This edition has been tightened up and reduced to 12 chapters from the previous 15 chapters. It is very current and relevant to today's Canadian business environment, and offers a rich Canadian perspective. New coverage of topics such as financing and e-commerce have more importance in this second Canadian edition. New "While Still in School" and "Time to Take Action" features, as well as the returning "Hands-On Activity" feature, incorporate group work assignments, going beyond theory and stimulating discussion.
Categories:
- Business & Money
- Business Development & Entrepreneurship
- Entrepreneurship
- Business Development & Entrepreneurship
Publisher : McGraw-Hill Ryerson
Author : Hisrich, Robert
Language : English
Edition : 2
Published :2008-11-20
Number Of Pages : 656
Binding : paperback
ISBN-10 : 0070979847
ISBN-13 : 9780070979840
Item weight : 2.55 lb
Dimensions : 1.02 in x 7.95 in x 10 in
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