{"product_id":"0070905606-the_privacy_payoff_how_successful_business_build_customer_trust","title":"The Privacy Payoff: How Successful Business Build Customer Trust","description":"\n\u003cp\u003eBusinesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers don't like it.Going beyond quick fixes, The Privacy Payoff offers companies concrete steps to avoid the risks of the privacy minefield and reap the advantages of a privacy-sensitive corporation. Written in engaging yet approachable language, it discusses topics such as global regulations and trends, drafting and implementing a privacy policy, and more.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eEntrepreneurship\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw-Hill Ryerson","offers":[{"title":"Used - Very Good","offer_id":48899393290430,"sku":"0070905606-3","price":11.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/41dgWS3HsUL._SL500.jpg?v=1789150150","url":"https:\/\/shop.sustainablebooks.com\/products\/0070905606-the_privacy_payoff_how_successful_business_build_customer_trust","provider":"Sustainable Books","version":"1.0","type":"link"}