{"product_id":"0062415697","title":"Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight – A Practical Guide to Customer Capital and Trust","description":"\n\u003cp\u003eTwo Best-selling Authors And Business Experts Use Real-world Examples To Demonstrate The Importance Of Service Design In Keeping Modern Customers, Who Have Many Choices And High Expectations, Happy And Coming Back--baker \u0026amp; Taylor. Introduction -- Getting To Ahhh! -- The Service Design Revolution -- Service Design And Your Strategy -- The First Principle: The Customer Is Always Right -- If It Is The Right Customer -- The Second Principle: Don't Surprise And Delight Your Customer -- Just Delight -- The Third Principle: Great Service Must Not Require Heroic Efforts -- The Fourth Principle: Service Design And Delivery Must Be Coherent Across All Platforms -- The Fifth Principle: You Are Never Done -- Service Design Archetypes -- Customer Capital: When One Plus One Equals Three Growth -- The Virtuous Circle: Corporate Culture And Service Design -- The Full Circle: The Service-product Connection -- First Steps, Next Steps. Thomas A. Stewart And Patricia O'connell. Includes Bibliographical References (pages 281-297) And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eArts \u0026amp; Photography\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eDecorative Arts \u0026amp; Design\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eIndustrial \u0026amp; Product Design\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eProduct\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Harper Business","offers":[{"title":"Used - Good","offer_id":48171189010622,"sku":"0062415697-4","price":7.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71LT-KPp-sL.jpg?v=1784293753","url":"https:\/\/shop.sustainablebooks.com\/products\/0062415697","provider":"Sustainable Books","version":"1.0","type":"link"}