{"product_id":"0061894087","title":"The Little Big Things: 163 Ways to Pursue EXCELLENCE","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e#131 The Case Of The Two-cent Candy\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eyears Ago, I Wrote About A Retail Store In The Palo Alto Environs-a Good One, Which Had A Box Of Two-cent Candies At The Checkout. I Subsequently Remember That Little Parting Gesture Of The Two-cent Candy As A Symbol Of All That Is Excellent At That Store. Dozens Of People Who Have Attended Seminars Of Mine-from Retailers To Bankers To Plumbing-supply-house Owners-have Come Up To Remind Me, Sometimes 15 Or 20 Years Later, Of The Two-cent Candy Story, And To Tell Me How It Had A Sizable Impact On How They Did Business, Metaphorically And In Fact. \u003c\/p\u003e\n\u003cp\u003ewell, The Two-cent Candy Phenomenon Has Struck Again-with Oomph And In The Most Unlikely Of Places. \u003c\/p\u003e\n\u003cp\u003efor Years Singapore's Brand Has More Or Less Been Southeast Asia's Place That Works. Its Legendary Operational Efficiency In All It Does Has Attracted Businesses Of All Sorts To Set Up Shop There. But As The Rest In The Geographic Neighborhood Closed The Efficiency Gap, And China Continued To Rise-race-soar, Singapore Decided A Couple Of Years Ago To Rebrand Itself As Not Only A Place That Works But Also As An Exciting, With It City. (i Was A Participant In An Early Rebranding Conference That Also Featured The Likes Of The Late Anita Roddick, Deepak Chopra, And Infosys Founder And Superman N. R. Narayana Murthy.) \u003c\/p\u003e\n\u003cp\u003esingapore's Fabled Operating Efficiency Starts, As Indeed It Should, At Ports Of Entry-the Airport Being A Prime Example. From Immigration To Baggage Claim To Transportation Downtown, The Services Are Unmatched Anywhere In The World For Speed And Efficiency. \u003c\/p\u003e\n\u003cp\u003esaga . . . \u003c\/p\u003e\n\u003cp\u003eimmigration Services In Thailand, Three Days Before A Trip To Singapore, Were A Pain. (memorable.) And Entering Russia Some Months Ago Was Hardly A Walk In The Park, Either. To Be Sure, And Especially After 9\/11, Entry To The United States Has Not Been A Process You'd Mistake For Arriving At Disneyland, Nor Marked By An Attitude That Shouted Welcome, Honored Guest. \u003c\/p\u003e\n\u003cp\u003esingapore Immigration Services, On The Other Hand: \u003c\/p\u003e\n\u003cp\u003ethe Entry Form Was A Marvel Of Simplicity. \u003c\/p\u003e\n\u003cp\u003ethe Lines Were Short, Very Short, With More Than Adequate Staffing. \u003c\/p\u003e\n\u003cp\u003ethe Process Was Simple And Unobtrusive. \u003c\/p\u003e\n\u003cp\u003eand: \u003c\/p\u003e\n\u003cp\u003ethe Immigration Officer Could Have Easily Gotten Work At Starbucks; She Was All Smiles And Courtesy. \u003c\/p\u003e\n\u003cp\u003eand: \u003c\/p\u003e\n\u003cp\u003eyes! \u003c\/p\u003e\n\u003cp\u003eyes! \u003c\/p\u003e\n\u003cp\u003eand . . . Yes! \u003c\/p\u003e\n\u003cp\u003ethere Was A Little Candy Jar At Each Immigration Portal! \u003c\/p\u003e\n\u003cp\u003ethe Candy Jar Message In A Dozen Ways: \u003c\/p\u003e\n\u003cp\u003ewelcome To Singapore, Tom!! We Are Absolutely Beside Ourselves With Delight That You Have Decided To Come Here! \u003c\/p\u003e\n\u003cp\u003ewow! \u003c\/p\u003e\n\u003cp\u003ewow! \u003c\/p\u003e\n\u003cp\u003ewow! \u003c\/p\u003e\n\u003cp\u003eask Yourself . . . Now: \u003c\/p\u003e\n\u003cp\u003ewhat Is My (personal, Department, Project, Restaurant, Law Firm) Two-cent Candy? \u003c\/p\u003e\n\u003cp\u003edoes Every Part Of The Process Of Working With Us\/me Include Two-cent Candies? \u003c\/p\u003e\n\u003cp\u003edo We, As A Group, Think Two-cent Candies? \u003c\/p\u003e\n\u003cp\u003eoperationalizing: Make Two-centing It Part And Parcel Of The Way We Do Business Around Here. Don't Go Light On The So-called Substance-but Do Remember That . . . Perception Is Reality . . . And Perception Is Shaped By Two-cent Candies As Much As By That So-called Hard Substance. \u003c\/p\u003e\n\u003cp\u003estart: Have Your Staff Collect Two-cent Candy Stories For The Next Two Weeks In Their Routine Life Transactions. Share Those Stories. Translate Into Our World. And Implement. \u003c\/p\u003e\n\u003cp\u003erepeat Regularly. \u003c\/p\u003e\n\u003cp\u003eforever. \u003c\/p\u003e\n\u003cp\u003e(recession Or No Recession-you Can Afford Two Cents.) \u003c\/p\u003e\n\u003cp\u003e(in Fact, It Is A Particularly Brilliant Idea For A Recession-you Doubtless Don't Maximize Two-cent Opportunities. And What Opportunities They Are.)\u003c\/p\u003e library Journal \u003cp\u003ein His Latest Book, Business Guru Peters (in Search Of Excellence) Combines Observations He Has Gleaned From His Travels, Current News Items, Conversations, And Followers Of His Blog In A Compact Guide That Aims To Help Readers Realize Effective Projects, Customer Contentment, Employee Engagement, And Business Profitability. No Doubt, Peters Is On Target As He Advises Readers To Appreciate The Angry Customer, Work On Their Last Impressions, Make Sure That The Restroom Is Clean, And 160 Other Ways To Guarantee Success. Each Suggestion Contains A Rationale, Example, And Method Of Implementation, All In Two Pages Apiece. Verdict Those Who Want To Improve Their Business, Whether A Boss Or An Employee, Will Find Great Ideas In This Compelling And Very Browsable Book.—deborah Bigelow, Leonia P.l., Nj\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSociology\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eReference\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Harper Business","offers":[{"title":"Used - Good","offer_id":48703748407486,"sku":"0061894087-4","price":5.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61IjPNl8XUL.jpg?v=1786544469","url":"https:\/\/shop.sustainablebooks.com\/products\/0061894087","provider":"Sustainable Books","version":"1.0","type":"link"}