{"product_id":"0061558958","title":"Flip: How Counterintuitive Thinking Is Changing Everything","description":"\n\n\u003cp\u003eEmphasizing flexible, counterintuitive decision making, Flip calls for a new way of doing business in an economy where conventional wisdom won't get you anywhere\u003c\/p\u003e\n\u003cp\u003e\"Business today requires new perspectives\"—this is how Peter Sheahan, one of the youngest and fastest-rising stars on the international consulting and speaking circuit, begins this essential guidebook for succeeding in the twenty-first century. Sheahan reveals how the world's most effective organizations and individuals distinguish themselves from the competition, instead of running with the pack. \u003c\/p\u003e\n\u003cp\u003eIn Flip he uncovers what the superstars of modern business have in common: an ability to \"flip\"—to think counterintuitively and then act boldly, with no regard for \"business as usual\" conventions. Sheahan explores six major flips: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAction Creates Clarity—to move forward you must act in spite of ambiguity. Your action will create the clarity you're looking for.\u003c\/li\u003e\n\u003cli\u003eTo keep pace with rising expectations, you can't just be fast, good, or cheap. Instead you must recognize that Fast, Good, Cheap: Pick Three–Then Add Something Extra has become the new standard in every industry.\u003c\/li\u003e\n\u003cli\u003eTo develop competitive advantage, you must Absolutely, Positively Sweat the Small Stuff.\u003c\/li\u003e\n\u003cli\u003eTo satisfy customers' needs for engagement and contact—spiritual, emotional, physical—remember that it's not just business, Business Is Personal.\u003c\/li\u003e\n\u003cli\u003eTo win mass-market success, Find It on the Fringe. The way to separate yourself from the competitive herd is to be courageous and create new market space.\u003c\/li\u003e\n\u003cli\u003eTo Get Control, Give It Up. You cannot command and control customers or the talented staff needed to reach them. Instead you must empower others to create, dream, and believe for you.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas. Those who take on these lessons will be in position to join other \"flipstars\" such as Richard Branson, Google, Toyota, Rupert Murdoch, and Apple. \u003c\/p\u003e\n\u003cp\u003eStick to what you learned in business school at your peril. . . . The small-world economy calls for a new way of doing business. It calls for Flip.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eManagement \u0026amp; Leadership\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eIndustrial\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eLeadership \u0026amp; Motivation\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eManagement\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eProduction \u0026amp; Operations\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eProcesses \u0026amp; Infrastructure\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSocial Sciences\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePopular Culture\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBook details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Sheahan, Peter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e William Morrow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 352\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780061558955\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"William Morrow","offers":[{"title":"Used - Good","offer_id":49275154366654,"sku":"0061558958-4","price":4.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/411T6T_rFoL._SL500.jpg?v=1791917530","url":"https:\/\/shop.sustainablebooks.com\/products\/0061558958","provider":"Sustainable Books","version":"1.0","type":"link"}