{"product_id":"1937134008","title":"Just Run It!","description":"\n\n\u003cp\u003eThe growth engine of the global economy is no longer through mega-production and huge conglomerates, but rather through the proliferation of smaller enterprises. These smaller businesses often struggle.  In America alone, tens of thousands of businesses crop up each year. Unfortunately, few will succeed, though not due to a lack of ingenuity, initiative, or even capital. Why, then? Because so few of the would-be drivers of the new economy know how to convert their dreams, their ideas, their courage, and their initiatives into successful enterprises. According to Dick Cross, author of \u003cb\u003e\u003ci\u003eJust Run It!: Running an Exceptional Business Is Easier Than You Think\u003c\/i\u003e\u003c\/b\u003e, most business owners lack not just the fundamentals, the nuts and bolts of operating a business effectively day in and day out, but the bigger picture of how to achieve business success. This shortcoming is pervasive: it handicaps most new businesses from the start and it prevents the lion’s share of existing ones from ever becoming significant.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eAfter taking dozens of mainstream companies from underperforming to high performance, Cross observed a pattern, out of which he devised a formula for success. Using his \u003cb\u003e\u003ci\u003eJust Run It!\u003c\/i\u003e\u003c\/b\u003e framework, he is now teaching small and medium-sized enterprises how to understand their mainstream businesses on “the back of an envelope” and to achieve the next level of success. The book showcases a Vision-Strategy-Execution exercise to help business owners crystallize their primary business advantage and then focus efforts to maximize performance around it. Financial reporting, management and leadership, teamwork, communications—all skills needed to run a “one business” business—are covered in detail. In closing, Cross makes the case that for “those who can’t adjust their thinking to new realities, the decline in America’s global standing as an industrial power is a death knell. For those who can, it’s the reveille of opportunity.”\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eReference\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eCareers\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGuides\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEconomics\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eFree Enterprise \u0026amp; Capitalism\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eManagement \u0026amp; Leadership\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eManagement\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSkills\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSmall Business\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBook details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Cross, Dick\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e Illustrated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Routledge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 218\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781937134006\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Routledge","offers":[{"title":"Used - Very Good","offer_id":49360596631742,"sku":"1937134008-3","price":13.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61QFx0LyWNL.jpg?v=1792504510","url":"https:\/\/shop.sustainablebooks.com\/fr\/products\/1937134008","provider":"Sustainable Books","version":"1.0","type":"link"}