{"title":"Advertising","description":"\u003cp\u003e Title:Books\u0026gt;\u0026gt;Crafts, Hobbies \u0026amp; Home\u0026gt;\u0026gt;Antiques \u0026amp; Collectibles\u0026gt;\u0026gt;Advertising\u003c\/p\u003e\u003cp\u003e Handle:books-crafts-hobbies-home-antiques-collectibles-advertising\u003c\/p\u003e\u003cp\u003e Children :\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-crafts-hobbies-home-antiques-collectibles-advertising-coca-cola\"\u003eCoca-Cola\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-crafts-hobbies-home-antiques-collectibles-advertising-pepsi-cola\"\u003ePepsi-Cola\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"159918625x-no_b-_s-_direct_marketing_the_ultimate_no_holds_barred_kick_butt_take_no_prisoners_direct_marketing_for_non-_direct_marketing_businesses","title":"No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses","description":"\n\u003cp\u003eDan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSmall Business\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Entrepreneur Press","offers":[{"title":"Used - Very Good","offer_id":48898148401342,"sku":"159918625X-3","price":13.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/91kmbHC6ZFL.jpg?v=1789134252"},{"product_id":"154172402x-the_end_of_loyalty_the_rise_and_fall_of_good_jobs_in_america","title":"The End of Loyalty: The Rise and Fall of Good Jobs in America","description":"\n\n\u003cb\u003eHaving a good, stable job used to be the bedrock of the American Dream. Not anymore.\u003c\/b\u003e \u003cbr\u003e In this richly detailed and eye-opening book, Rick Wartzman chronicles the erosion of the relationship between American companies and their workers. Through the stories of four major employers--General Motors, General Electric, Kodak, and Coca-Cola--he shows how big businesses once took responsibility for providing their workers and retirees with an array of social benefits. At the height of the post-World War II economy, these companies also believed that worker pay needed to be kept high in order to preserve morale and keep the economy humming. Productivity boomed. \u003cbr\u003e But the corporate social contract didn't last. By tracing the ups and downs of these four corporate icons over seventy years, Wartzman illustrates just how much has been lost: job security and steadily rising pay, guaranteed pensions, robust health benefits, and much more. Charting the Golden Age of the '50s and '60s; the turbulent years of the '70s and '80s; and the growth of downsizing, outsourcing, and instability in the modern era, Wartzman's narrative is a biography of the American Dream gone sideways. \u003cbr\u003e Deeply researched and compelling, \u003ci\u003eThe End of Loyalty\u003c\/i\u003e will make you rethink how Americans can begin to resurrect the middle class.\u003cbr\u003e\u003cb\u003eFinalist for the \u003ci\u003eLos Angeles Times \u003c\/i\u003ebook prize in current interest\u003c\/b\u003e\u003cb\u003eA best business book of the year in economics, \u003ci\u003eStrategy+Business\u003c\/i\u003e\u003c\/b\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Government\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSpecific Topics\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eLabor \u0026amp; Industrial Relations\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"PublicAffairs","offers":[{"title":"Used - Good","offer_id":49228011143358,"sku":"154172402X-4","price":12.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71o0TSUHJNL.jpg?v=1791216376"}],"url":"https:\/\/shop.sustainablebooks.com\/collections\/books-crafts-hobbies-home-antiques-collectibles-advertising.oembed","provider":"Sustainable Books","version":"1.0","type":"link"}