{"title":"Search Engine Optimization","description":"\u003cp\u003e Title:Books\u0026gt;\u0026gt;Computers \u0026amp; Technology\u0026gt;\u0026gt;Internet \u0026amp; Social Media\u0026gt;\u0026gt;Search Engine Optimization\u003c\/p\u003e\u003cp\u003e Handle:books-computers-technology-internet-social-media-search-engine-optimization\u003c\/p\u003e\u003cp\u003e Children :\u003c\/p\u003e","products":[{"product_id":"1788396715-building_business_websites_with_squarespace7_master_the_squarespace_platform_to_build_professional_websites_that_boost_your_businesses-2nd_edition","title":"Building Business Websites with Squarespace 7: Master the Squarespace platform to build professional websites that boost your businesses, 2nd Edition","description":"\n\n\u003cp\u003e\u003cb\u003eDiscover the best way to build, design and launch professional websites with Squarespace quickly, without needing to learn any code\u003c\/b\u003e\u003c\/p\u003eKey Features\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eDiscover time-saving tricks and best practices, and avoid common pitfalls while creating a website\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eCreate visually stunning Responsive Design templates for your website with Squarespace 7\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eUnderstand how to monitor, measure, and manage your website after launching it\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003eBook Description\u003cp\u003eSquarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eThis book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eThe book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it.\u003c\/p\u003eWhat You Will Learn\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eDevelop an essential Website Toolkit that will act as reference and materials for your entire project, ensuring you stay on-target to meet your objectives\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eSet up your Squarespace account, learn how the interface works, and select the correct template for your website's purpose and goals\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eCreate your website framework, fill it with content, and arrange your pages using Squarespace's easy drag-and-drop tools\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eCustomize your site's look and feel to match your brand, and create a stunning visual impact for your website on all types of devices, including mobiles and tablets\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eConfigure the core functions your business needs, whether connecting to social media, promoting events, showcasing your work, or selling goods and services online\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eLearn time-saving tricks and how to avoid common pitfalls from an experienced professional with years of Squarespace experience\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eGain valuable insights about search engine optimization, communicating effectively online, and other e-marketing advice\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow to monitor, measure, and manage your website post-launch\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003eWho this book is for\u003cp\u003eThis book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML, or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface.\u003c\/p\u003eTable of Contents\n\u003cbr\u003e\u003cli\u003eSetting Up for Success - Your Website Toolkit\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eGetting Started with Squarespace\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eWorking with Squarespace Templates\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eCreating Your Site Framework\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eAdding, Editing, and Arranging Content in Your Web Pages\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eUsing Blocks to Add Functionality, Rich Media, and Special Features\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eSelling Online or Taking Donations with Squarespace Commerce\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eTailoring Your Site's Look and Feel\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eGoing Live with Your Website\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eManaging Your Squarespace Website\u003c\/li\u003e\n\u003cbr\u003e\n\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eProgramming\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMobile Apps\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Packt Publishing","offers":[{"title":"New","offer_id":45440865337534,"sku":"1788396715-1","price":999.99,"currency_code":"USD","in_stock":false},{"title":"Used - Very Good","offer_id":48783294890174,"sku":"1788396715-3","price":15.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61x7N2ycFkL.jpg?v=1758894920"},{"product_id":"013303917x-search_engine_marketing-_inc-_driving_search_traffic_to_your_companys_website","title":"Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website","description":"\n\n\u003cb\u003eThe #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!\u003c\/b\u003e \u003cp\u003e'My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.'\u003cbr\u003e-David Meerman Scott, Bestselling Author of \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e'Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, \u003ci\u003eSearch Engine Marketing, Inc.\u003c\/i\u003e, incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and \u003ci\u003eSearch Engine Marketing, Inc.\u003c\/i\u003e succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.'\u003c\/p\u003e\n\u003cp\u003e-Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.\u003c\/p\u003e\n\u003cp\u003e'With \u003ci\u003eSearch Engine Marketing, Inc.\u003c\/i\u003e, Bill Hunt and Mike Moran have successfully updated what is already known in the industry as 'The Search Marketing Bible.' With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.'\u003c\/p\u003e\n\u003cp\u003e-Lee Odden CEO of TopRank Online Marketing and Author of \u003ci\u003eOnline Marketing Blog\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eIn this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.\u003c\/p\u003e\n\u003cp\u003eThoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.\u003c\/p\u003e\n\u003cp class=\"null1\"\u003eBONUS DVD Packed with Tools and Resources\u003c\/p\u003e\n\u003cp\u003eDVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics\u003c\/p\u003e\n\u003cp\u003eThe authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify and leverage new search engine marketing opportunities arising from social media\u003c\/li\u003e\n\u003cli\u003eAlign search engine marketing with your company’s evolving strategic and tactical goals\u003c\/li\u003e\n\u003cli\u003eImplement programs that drive sustainable improvements- not counterproductive quick fixes\u003c\/li\u003e\n\u003cli\u003eSystematically optimize your existing Web site search programs\u003c\/li\u003e\n\u003cli\u003eManage the unique marketing challenges associated with large sites\u003c\/li\u003e\n\u003cli\u003eCreate monthly scorecards and use them to drive improvement\u003c\/li\u003e\n\u003cli\u003eProvide effective guidance to content developers and designers in language they’ll understand\u003c\/li\u003e\n\u003cli\u003eAutomate checking and reporting for every page on your site\u003c\/li\u003e\n\u003cli\u003eChoose effective target keywords, optimize your content, and attract links\u003c\/li\u003e\n\u003cli\u003eMake the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools\u003c\/li\u003e\n\u003cli\u003eMeasure site-wide success rates across multiple systems and technologies\u003c\/li\u003e\n\u003cli\u003eHire the right SEO consultant-and avoid the wrong ones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re a marketing, Web, or IT professional, product manager, or content specialist, \u003ci\u003eSearch Engine Marketing, Inc., Second Edition\u003c\/i\u003e will help you define your SEO\/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.\u003c\/p\u003e\n\u003cp\u003eForeword xxv\u003c\/p\u003e\n\u003cp\u003ePreface xxvii\u003c\/p\u003e\n\u003cp\u003eAcknowledgments xxi\u003c\/p\u003e\n\u003cp class=\"null1\"\u003ePart 1: The Basics of Search Marketing 1\u003c\/p\u003e\n\u003cp\u003eChapter 1: Why Search Marketing Is Important…and Difficult 3\u003c\/p\u003e\n\u003cp\u003eChapter 2: How Search Engines Work 31\u003c\/p\u003e\n\u003cp\u003eChapter 3: How Search Marketing Works 57\u003c\/p\u003e\n\u003cp\u003eChapter 4: How Searchers Work 81\u003c\/p\u003e\n\u003cp class=\"null1\"\u003ePart 2: Develop Your Search Marketing Program 101\u003c\/p\u003e\n\u003cp\u003eChapter 5: Identify Your Web Site’s Goals 103\u003c\/p\u003e\n\u003cp\u003eChapter 6: Measure Your Web Site’s Success 119\u003c\/p\u003e\n\u003cp\u003eChapter 7: Measure Your Search Marketing Success 143\u003c\/p\u003e\n\u003cp\u003eChapter 8: Define Your Search Marketing Strategy 171\u003c\/p\u003e\n\u003cp\u003eChapter 9: Sell Your Search Marketing Proposal 199\u003c\/p\u003e\n\u003cp class=\"null1\"\u003ePart 3: Execute Your Search Marketing Program 227\u003c\/p\u003e\n\u003cp\u003eChapter 10: Get Your Site Indexed 229\u003c\/p\u003e\n\u003cp\u003eChapter 11: Choose Your Target Keywords 267\u003c\/p\u003e\n\u003cp\u003eChapter 12: Optimize Your Content 293\u003c\/p\u003e\n\u003cp\u003eChapter 13: Attract Links to Your Site 337\u003c\/p\u003e\n\u003cp\u003eChapter 14: Optimize Your Paid Search Program 383\u003c\/p\u003e\n\u003cp\u003eChapter 15: Make Search Marketing Operational 447\u003c\/p\u003e\n\u003cp class=\"null1\"\u003ePart 4: Beyond Search Marketing 477\u003c\/p\u003e\n\u003cp\u003eChapter 16: Explore New Media and Social Media 479\u003c\/p\u003e\n\u003cp\u003eChapter 17: Optimize Your Web Site Search 505\u003c\/p\u003e\n\u003cp\u003eChapter 18: What’s Next? 533\u003c\/p\u003e\n\u003cp\u003eGlossary 551\u003c\/p\u003e\n\u003cp\u003eIndex 583\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eProcesses \u0026amp; Infrastructure\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eE-Commerce\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"IBM Press","offers":[{"title":"Used - Acceptable","offer_id":46670072971454,"sku":"013303917X-5","price":26.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/413CT6OeFwL._SL500.jpg?v=1776878394"},{"product_id":"0684856360-permission_marketing_turning_strangers_into_friends_and_friends_into_customers","title":"Permission Marketing: Turning Strangers Into Friends And Friends Into Customers","description":"\n\n\u003cp\u003eThe man \u003ci\u003eBusiness Week\u003c\/i\u003e calls \"the ultimate entrepreneur for the Information Age\" explains \"Permission Marketing\" — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eWhether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eInstead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eIn his groundbreaking book, Godin describes the four tests of Permission Marketing:\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to \"raise their hands\" and start communicating?\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e4. Once people become customers, do you work to deepen your permission to communicate with those people?\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n                        \u003cp\u003e...the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it...\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eInternet \u0026amp; Social Media\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSearch Engine Optimization\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Simon \u0026 Schuster","offers":[{"title":"Used - Good","offer_id":47627615142078,"sku":"0684856360-4","price":14.24,"currency_code":"USD","in_stock":false},{"title":"Used - Very Good","offer_id":47691724685502,"sku":"0684856360-3","price":14.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61qhcXlLY3L.jpg?v=1776975127"},{"product_id":"1492074160-word_press_the_missing_manual_the_book_that_should_have_been_in_the_box","title":"WordPress: The Missing Manual: The Book That Should Have Been in the Box","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n \u003cp\u003eWhether you're a budding blogger or seasoned web designer, WordPress is a brilliant tool for creating websites--once you know how to tap into its impressive features. The latest edition of this jargon-free Missing Manual shows you how to use WordPress's themes, widgets, and plug-ins to build just about any kind of site.\u003c\/p\u003e \u003cp\u003eThe important stuff you need to know:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eSet up WordPress.\u003c\/b\u003e Configure WordPress on your web host or get it running on your home computer.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCreate your site.\u003c\/b\u003e Get hands-on instructions for building all types of websites, from blogs to business sites with ecommerce features.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eJazz it up.\u003c\/b\u003e Add picture galleries, slideshows, video clips, music players, and podcasts.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAdd features.\u003c\/b\u003e Select from thousands of plug-ins to enhance your site's capabilities, from contact forms to a basic shopping cart.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuild a truly unique site.\u003c\/b\u003e Customize a WordPress theme to create a site that looks exactly the way you want.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAttract an audience.\u003c\/b\u003e Use SEO, site statistics, and social sharing to reach more people.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eStay safe.\u003c\/b\u003e Use backup and staging tools to protect your content and avoid catastrophe.\u003c\/li\u003e \u003c\/ul\u003e \n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eInternet \u0026amp; Social Media\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePodcasts \u0026amp; Webcasts\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"O'Reilly Media","offers":[{"title":"Used - Very Good","offer_id":47625715712190,"sku":"1492074160-3","price":18.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/719W7gY1UvL.jpg?v=1781267767"},{"product_id":"1119648467-starting_an_online_business_all-in-_one_for_dummies","title":"Starting an Online Business All-in-One For Dummies","description":"\n\u003cp\u003eThe Tools You Need To Follow Your Dream Of Starting And Running An Online Business! With The Right Knowledge And Resources, You Can Take Action To Start The Online Business You’ve Been Dreaming Of. This Comprehensive Guide Provides Tips And Tricks For Turning Your Dream Into A Reality. The Sixth Edition Of Starting An Online Business: All-in-one For Dummieswill Teach You The Basics And Beyond. It Will Prepare You To Set Up Your Business Website, Offer Your Products In An Online Store, And Keep Accurate Books. The Authors Help You Navigate The Primary Legal, Accounting, And Security Challenges Related To Running An Online Business. Fund Your Business For Success And Future Growth Use Seo Strategically To Drive Traffic To A Well-designed Site Market Your Business Effectively As An Entrepreneur Stand Out, Build Customer Relationships, And Sell On Social Media Keep Up With Ecommerce Trends To Stay A Step Ahead With Some Guidance, You Can Find Your Market Niche, Create A Business Plan, And Decide On A Revenue Model. Then, It’s Time To Set Up Shop! Starting An Online Business Can Help Bring Your Dream Of An Online Business To Life And Guide You On The Road To Success.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eInternet \u0026amp; Social Media\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSearch Engine Optimization\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"For Dummies","offers":[{"title":"Used - Good","offer_id":48767632375998,"sku":"1119648467-4","price":27.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81Y9r5pTZ3L.jpg?v=1787248813"},{"product_id":"1449304214-the_art_of_s_e_o","title":"The Art of SEO","description":"\n\u003cp\u003eFour acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.'SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.'—Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eInternet \u0026amp; Social Media\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSearch Engine Optimization\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"O'Reilly Media","offers":[{"title":"Used - Very Good","offer_id":48826120601790,"sku":"1449304214-3","price":12.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/816_t0oB9PL.jpg?v=1788282014"}],"url":"https:\/\/shop.sustainablebooks.com\/collections\/books-computers-technology-internet-social-media-search-engine-optimization.oembed","provider":"Sustainable Books","version":"1.0","type":"link"}