Business Writing

Business Communication: Building Critical Skills is a contemporary, comprehensive, and engaging introduction to the core elements of oral, interpersonal, an...

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just mo...

Communicating Virtually Is Cool, Useful, And Becoming More Universal Every Day. But The Actual Communication Is Often Quite Bad. Indeed, Everyone Agrees Tha...

Explains How Businesses Can Better Connect With Their Customers Through The Use Of A Simplified Brand Message, One That Fosters Ease Of Understanding On Web...

Now That You Have Your Big Idea, How Will You Find And Win Your First Investor? You Need A Pitch Deck--the Perfect Set Of Slides To Persuade Investors To Ba...