{"title":"Marketing \u0026 Sales","description":"\u003cp\u003e Title:Books\u0026gt;\u0026gt;Business \u0026amp; Money\u0026gt;\u0026gt;Marketing \u0026amp; Sales\u003c\/p\u003e\u003cp\u003e Handle:books-business-money-marketing-sales\u003c\/p\u003e\u003cp\u003e Children :\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-marketing\"\u003eMarketing\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-advertising\"\u003eAdvertising\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-consumer-behavior\"\u003eConsumer Behavior\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-public-relations\"\u003ePublic Relations\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-sales-selling\"\u003eSales \u0026amp; Selling\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"1948197081-the_four_color_personalities_for_m_l_m_the_secret_language_for_network_marketing","title":"The Four Color Personalities For MLM: The Secret Language For Network Marketing","description":"\n\n\u003cp\u003e\u003cb\u003eMind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill.\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eOur prospects have a different point-of-view. So \u003cb\u003ehow\u003c\/b\u003e do we talk to prospects in a way they \"get it\" and enjoy our message? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eBy quickly identifying our prospect’s color personality. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eDiscover the \u003cb\u003eprecise magic words to say\u003c\/b\u003e to each of the four personalities. This isn’t a boring research textbook on the four different personalities. This book shows a \u003cb\u003efun, easy way\u003c\/b\u003e to talk to our prospects based on how they see and feel about the world. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe results are stunning.\u003c\/b\u003e Shy distributors become confident when they understand how their prospects think. Experienced distributors have short conversations that get prospects to join immediately. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhy be frustrated with prospects? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eInstead, quickly discover the four personalities in a fun way that we will always remember. We will enjoy observing and analyzing our friends, co-workers and relatives, and we will see the way they see the world. It feels like we have 3D glasses in our network marketing career. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eOf the 25 skills, this is the first skill that new distributors should learn. Why? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e1. It gives new distributors instant \u003cb\u003econfidence.\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e2. It \u003cb\u003eeliminates\u003c\/b\u003e rejection. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e3. It helps prospects listen with \u003cb\u003eopen minds\u003c\/b\u003e. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e4. It gets \u003cb\u003einstant\u003c\/b\u003e results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhat could be better than that?\u003c\/p\u003eWe won’t have to look for great prospects when we know the four color personalities. We will have the ability to \u003cb\u003eturn ordinary\u003c\/b\u003e people into \u003cb\u003ehot prospects\u003c\/b\u003e by recognizing their color personalities and by saying the right words. \u003cp\u003eBy using humorous, slightly exaggerated examples of the four personality traits, we will remember this skill and can use it \u003cb\u003eimmediately\u003c\/b\u003e. Life is more fun when we are the only one with the 3D glasses. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eThis is the one skill that we will use every day for the rest of our lives!\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eGet ready to smile and achieve immediate rapport and quick results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eOrder your copy now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSmall Business\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eHome-Based\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Very Good","offer_id":45261018661054,"sku":"1948197081-3","price":14.76,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":45261018693822,"sku":"1948197081-4","price":10.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61j_hdaMtML.jpg?v=1754076059"},{"product_id":"0316346624-the_tipping_point_how_little_things_can_make_a_big_difference","title":"The Tipping Point: How Little Things Can Make a Big Difference","description":"\n\u003cp\u003eIdeas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing The World. Gladwell Develops These And Other Concepts (such As The Stickiness Of Ideas Or The Effect Of Population Size On Information Dispersal) Through Simple, Clear Explanations And Entertainingly Illustrative Anecdotes. The Three Rules Of Epidemics -- The Law Of The Few: Connectors, Mavens, And Salesmen -- The Stickiness Factor: Sesame Street, Blue's Clues, And The Educational Virus -- The Power Of Context (part One): Bernie Goetz And The Rise And Fall Of New York City Crime -- The Power Of Context (part Two): The Magic Number One Hundred And Fifty -- Case Study: Rumors, Sneakers, And The Power Of Translation -- Case Study: Suicide, Smoking, And The Search For The Unsticky Cigarette -- Conclusion: Focus, Test, And Believe -- Afterword: Tipping Point Lessons From The Real World. Malcolm Gladwell ; [with A New Afterword By The Author]. Originally Published: Boston : Little, Brown, C2000. Includes Bibliographical References And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMedical Books\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePsychology\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSocial Psychology \u0026amp; Interactions\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Back Bay Books","offers":[{"title":"Used - Good","offer_id":45261176012990,"sku":"0316346624-4","price":14.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/413m6ydPBjL._SL500.jpg?v=1754077120"},{"product_id":"1892366347-the_four_color_personalities_for_m_l_m_the_secret_language_for_network_marketing","title":"The Four Color Personalities For MLM: The Secret Language For Network Marketing","description":"\n\n\u003cb\u003eMind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill.\u003c\/b\u003e \u003cp\u003e Our prospects have a different point-of-view. So \u003cb\u003ehow\u003c\/b\u003e do we talk to prospects in a way they \"get it\" and enjoy our message? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e By quickly identifying our prospect’s color personality. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Discover the \u003cb\u003eprecise magic words to say\u003c\/b\u003e to each of the four personalities. This isn’t a boring research textbook on the four different personalities. This book shows a \u003cb\u003efun, easy way\u003c\/b\u003e to talk to our prospects based on how they see and feel about the world. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e \u003cb\u003eThe results are stunning.\u003c\/b\u003e Shy distributors become confident when they understand how their prospects think. Experienced distributors have short conversations that get prospects to join immediately. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Why be frustrated with prospects? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Instead, quickly discover the four personalities in a fun way that we will always remember. We will enjoy observing and analyzing our friends, co-workers and relatives, and we will see the way they see the world. It feels like we have 3D glasses in our network marketing career. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Of the 25 skills, this is the first skill that new distributors should learn. Why? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 1. It gives new distributors instant \u003cb\u003econfidence.\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 2. It \u003cb\u003eeliminates\u003c\/b\u003e rejection. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 3. It helps prospects listen with \u003cb\u003eopen minds\u003c\/b\u003e. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 4. It gets \u003cb\u003einstant\u003c\/b\u003e results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e What could be better than that? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e We won’t have to look for great prospects when we know the four color personalities. We will have the ability to \u003cb\u003eturn ordinary\u003c\/b\u003e people into \u003cb\u003ehot prospects\u003c\/b\u003e by recognizing their color personalities and by saying the right words. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e By using humorous, slightly exaggerated examples of the four personality traits, we will remember this skill and can use it \u003cb\u003eimmediately\u003c\/b\u003e. Life is more fun when we are the only one with the 3D glasses. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e \u003cb\u003eThis is the one skill that we will use every day for the rest of our lives!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eGet ready to smile and achieve immediate rapport and quick results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e \u003cb\u003eOrder your copy now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMultilevel\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Very Good","offer_id":45261427474622,"sku":"1892366347-3","price":13.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51o084xLJdL._SL500.jpg?v=1754078582"},{"product_id":"0828908109-verse_by_the_side_of_the_road_the_story_of_the_burma-_shave_signs_and_jingles","title":"Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles","description":"\n\u003cp\u003eBook by Rowsome, Frank, Jr.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eHumor \u0026amp; Entertainment\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eHumor\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eBusiness \u0026amp; Professional\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Stephen Greene Pr","offers":[{"title":"Used - Poor","offer_id":45261602357438,"sku":"0828908109-6","price":13.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51KTAS_hCNL._SL500.jpg?v=1754079791"},{"product_id":"0307397327-the_age_of_persuasion_how_marketing_ate_our_culture","title":"The Age of Persuasion: How Marketing Ate Our Culture","description":"\n\u003cp\u003eThe ad men behind CBC Radio’s \u003ci\u003eThe Age of Persuasion\u003c\/i\u003e combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.\u003cbr\u003eWitty, erudite and irrepressibly irreverent, \u003cb\u003eThe Age of Persuasion\u003c\/b\u003e provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing. \u003cbr\u003e\u003cb\u003eThe Age of Persuasion\u003c\/b\u003e is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFrom the Hardcover edition.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSocial Sciences\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommunication \u0026amp; Media Studies\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Vintage Canada","offers":[{"title":"Used - Good","offer_id":45261661372606,"sku":"0307397327-4","price":16.24,"currency_code":"USD","in_stock":true},{"title":"Used - Very Good","offer_id":48881824137406,"sku":"0307397327-3","price":16.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71F9DU1h_aL.jpg?v=1754080628"},{"product_id":"1260441539-data_driven_harnessing_data_and_a_i_to_reinvent_customer_engagement","title":"Data Driven: Harnessing Data and AI to Reinvent Customer Engagement","description":"\n\n\u003cb\u003e\u003ci\u003eAxiom Business Book Award Silver Medalist in Business Technology\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world\u003c\/b\u003eA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. 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You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.  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It covers an astonishing amount of ground with basic simplicity and good humor. A masterful starting point for any investor. Tina Hay is a wizard.”—Ben Stein, economist, author, actor and commentator\u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eA handy crash course in personal finance, Napkin Finance is the groundbreaking guide everyone needs to help them manage their money and feel more secure.\u003c\/strong\u003e\u003cbr\u003eSurveys have found that two thirds of Americans can’t pass a basic financial literacy test, and nine in ten believe personal finance should become a required high school course. Tina Hay understands the confusion. While attending Harvard Business School, she struggled to keep up with classmates–many of whom came from the banking world–when it came to understanding jargon and numbers-heavy concepts. 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You{u2019}ll Learn How To Target And Track Ideal Prospects, Optimize Contact Acquisition, Continually Improve Performance, And Achieve Your Revenue Goals. The Book Includes Easy-to-use Charts And E-mail Templates, And Features Full Online Access To Sample Materials, Worksheets, And Blueprints To Add To Your Prospecting Tool Kit.--from Publisher Description. Introduction -- Internalizing Your Competitive Position -- Developing An Ideal Account Profile -- Crafting Ideal Prospect Personas -- Crafting The Right Message -- Getting Meetings Though Prospecting Campaigns -- (dis-) Qualifying Prospects -- Measuring And Optimizing Your Pipeline -- Leveraging The Right Tools -- Managing Sales Development Professionals -- Conclusion: The Future Of Predictable Prospecting. Marylou Tyler, Jeremey Donovan. 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What Do Schoolteachers And Sumo Wrestlers Have In Common? Why Do Drug Dealers Still Live With Their Moms? How Much Do Parents Really Matter? What Kind Of Impact Did \u003ci\u003eroe V. Wade\u003c\/i\u003e Have On Violent Crime?\u003cbr\u003e These May Not Sound Like Typical Questions For An Economist To Ask. But Steven D. Levitt Is Not A Typical Economist. He Is A Much Heralded Scholar Who Studies The Stuff And Riddles Of Everyday Life -- From Cheating And Crime To Sports And Child Rearing -- And Whose Conclusions Regularly Turn The Conventional Wisdom On Its Head. He Usually Begins With A Mountain Of Data And A Simple, Unasked Question. Some Of These Questions Concern Life-and-death Issues; Others Have An Admittedly Freakish Quality. Thus The New Field Of Study Contained In This Book: Freakonomics.\u003cbr\u003e Through Forceful Storytelling And Wry Insight, Levitt And Co-author Stephen J. 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Every Lead. Every Time.","description":"\n\n\u003cbr\u003e\u003cb\u003eAMAZON BESTSELLER IN LEADERSHIP TRAINING\u003cbr\u003e\u003c\/b\u003e \u003cb\u003e\u003cbr\u003eAre your sales results \u003ci\u003ealways awesome\u003c\/i\u003e? Or do some months leave you wondering if you'll be able to pay your mortgage?\u003c\/b\u003e\u003cbr\u003e One of the most difficult parts of being a professional salesperson is managing the emotional peaks and valleys that accompany the ups and downs of sales. But according to Weldon Long, there is no challenge you can't overcome, and he shows how salespeople can thrive in the face of adversity if they are just willing to create the right mindset and implement the right sales process--\u003ci\u003econsistently\u003c\/i\u003e. \u003cbr\u003e\u003cbr\u003e Unreliable performance and unpredictable results are likely, says Long, because you aren't doing the same thing \u003ci\u003econsistently\u003c\/i\u003e on every sales call. 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Blinded By Delight -- The New Battleground For Customer Loyalty -- Why Your Customers Don't Want To Talk To You -- The Worst Question A Service Rep Can Ask -- Just Because There's Nothing You Can Do Doesn't Mean There's Nothing You Can Do -- To Get Control, You Have To Give Control -- The Disloyalty Detector : Customer Effort Score V2.0 -- Making Low Effort Stick -- Effort Beyond The Contact Center. Matthew Dixon, Nick Toman, And Rick Delisi. 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It Can Be Rocket Fuel For Any Business Or Nonprofit That Chooses To Focus On Inspiring And Nurturing True Fans. The Most Powerful Marketing Force In The World Isn't Social Media, Email Blasts, Search Ads, Or Even Those 15 Second Commercials Before A Youtube Video. It's Fandom. David Meerman Scott And His Daughter Reiko Are Very Different - One Is A Baby Boomer Business Strategist, The Other A Millennial Medical Student. But Both Noticed That The Kind Of Enthusiasm They Once Reserved For Pleasures Like The Grateful Dead (david) And Harry Potter (reiko) Now Extends To All Sorts Of Companies And Organizations. So They Teamed Up To Explore A Big Question: Why Do Some Brands, Even In Supposedly Boring Categories Like Car Insurance And Enterprise Software, Attract Not Just Customers But Raving Fans? The Key Is Creating What They Call A Fanocracy - An Organization That Puts The Needs And Wishes Of Fans Ahead Of Every Other Priority. It Can Be Scary, At First, To Focus On Intangibles Like Community, Generosity, And Fun, Rather Than Squeezing Every Penny From Each Interaction. But Those Who Apply The Strategies In Fanocracy Are More Likely To Dominate Their Categories. And Beyond The Financial Benefits, Fanocracies Spread More Joy And Inspiration To The World At Large--\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eEntrepreneurship\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Portfolio","offers":[{"title":"Used - Good","offer_id":45262241988798,"sku":"0593084004-4","price":12.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81iL1xhJ1PL.jpg?v=1754091014"},{"product_id":"1885167601-the_little_red_book_of_selling12-5_principles_of_sales_greatness","title":"The Little Red Book of Selling: 12.5 Principles of Sales Greatness","description":"\n\n\u003cp\u003eSalespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.\u003c\/p\u003e Soundview Executive Book Summaries \u003cp\u003e\u003ci\u003eStrategies and Answers From a Lifetime of Selling\u003c\/i\u003e\u003cbr\u003eJeffrey Gitomer, the sales guru and author of the bestselling \u003ci\u003eThe Sales Bible\u003c\/i\u003e, has produced another gem of a book that addresses sales with a lively combination of humor and professionalism to help salespeople get their feet in many more doors. For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e to show them how to get past the usual obstacles and sell their products and services with new zest and vigor. \u003c\/p\u003e\n\u003cp\u003eFilled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy Red?\u003c\/i\u003e\u003cbr\u003e Gitomer explains that \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e has so much red ink in it and on it for a number of reasons. These include: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRed is the color of passion. Passion is the fulcrum point of selling. No passion, no sales.\u003c\/li\u003e \u003cli\u003eRed is the color of love. If you don't love what you sell, go sell something else.\u003c\/li\u003e \u003cli\u003eRed is the brightest color. You must be bright in order to convert selling to buying.\u003c\/li\u003e \u003cli\u003eRed is the most visible color. You must be visible to your customers with a value message, not just a sales pitch.\u003c\/li\u003e \u003cli\u003eRed is fire. If you're not on fire, you'll lose to someone who is.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBold Directives\u003c\/i\u003e\u003cbr\u003e Overflowing with Gitomer's rapid pace and quick wit, \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e contains more than 18 ways to become a sales success, 20 ways to beat a sales slump, 8.5 resources to tap in a pinch, 14 ways to create a personal brand, and a plethora of other handy tabulations that can help any salesperson quickly get to the root of his or her problems. Thumb tabs on the sides of the book's pages and a ribbon page marker make the book a convenient reference guide to handling sales dilemmas, giving value, using creativity and humor, and reducing a customer's risk. Clever cartoons and page design make \u003ci\u003eThe Little Red Book of Selling's\u003c\/i\u003e contents come alive with bold directives and professional advice.\u003c\/p\u003e \u003cp\u003eThe emotional edge to Gitomer's work is appropriate for his subject matter due to the important role emotion plays in the sales process. According to Gitomer, \"The sale is emotionally driven and emotionally decided. Then it is justified logically.\" Using colorful language to go along with his punchy lessons, Gitomer minces no words when telling salespeople what they should do to improve their sales numbers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eShow Up Prepared\u003c\/i\u003e\u003cbr\u003e After each chapter's numbered lists of resources and rules, Gitomer's daring format provides a personal action plan that breaks down his tips into secrets; success strategies; and bold, large-lettered statements or questions that convey the roots of his principles. For example, after discussing the power of networking, the following giant words fill the page:\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNetworking works well when you employ the two-word secret: Show up.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNetworking works best when you employ the three-word secret: Show up prepared.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eGitomer's direct style drives his points home in easy-to-understand quips and quotes that are formatted for maximum retention. Many pages throughout \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e offer a cartoon figure that provides a missed point (he calls them \"Red Whines\") and a solid counterpoint (a \"Red Selling Response\") that simply state basic principles that can be used along the sales cycle. For example, when discussing decision makers, the Red Whine reads, \"The guy said he had to talk it over with ...\" and the Red Selling Response is \"Decision makers don't need to talk it over with anyone.\"\u003c\/p\u003e \u003cp\u003eGitomer's sharp sense of humor and professional approach turn \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e into a unique and strategy-filled playbook that offers thousands of time-tested sales resources and techniques.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy We Like This Book\u003c\/i\u003e\u003cbr\u003e Gitomer's wild style and straight talk make \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e a fast read and an inspirational motivator for salespeople who need a powerful spark to ignite their passion for selling. By offering a positive perspective and many years of experience in an easy-to-reference volume, Gitomer puts the fun in the fundamentals of selling. Copyright © 2005 Soundview Executive Book Summaries\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePersonal Finance\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Bard Press","offers":[{"title":"Used - Good","offer_id":46702589214910,"sku":"1885167601-4","price":12.97,"currency_code":"USD","in_stock":true},{"title":"Used - Acceptable","offer_id":46702589247678,"sku":"1885167601-5","price":12.97,"currency_code":"USD","in_stock":true},{"title":"Used - Very Good","offer_id":45262246183102,"sku":"1885167601-3","price":13.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51aorfJ3bXL._SL500.jpg?v=1754091059"},{"product_id":"1932841466-baked_in_creating_products_and_businesses_that_market_themselves","title":"Baked In: Creating Products and Businesses That Market Themselves","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e Brands Must Build A New Relationship With Their Customers And The Culture They Participate In. The Old Rule Was To Create Safe, Ordinary Products And Combine Them With Mass Marketing. The New Rule: Create Truly Innovative Products And Build The Marketing Right Into Them. Today, It's Within The Product Itself That A Brand Has The Most Leverage With Consumers. So Where Should Companies Start? They Must Take Their Brands Back To Their Foundations And Realize That The Message Is Not The Product, But That The Product Is The Message. Authors Alex Bogusky And John Winsor Have Worked With Some Of The Most Important Brands In Today's Marketplace, Including American Express, Best Buy, Burger King, Coca-cola, Google, Nike, Microsoft, Patagonia, And Toyota, Utilizing The Tools They Discuss In This Book. Writing In A Swift, Irreverent Style, Bogusky And Winsor Make Readers Feel Like They Are Getting A Front-row Seat At A Top-level Marketing Strategy Session. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePersonal Finance\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Agate B2","offers":[{"title":"Used - Like New","offer_id":45262249918654,"sku":"1932841466-2","price":12.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/515_vjx_xNL._SL500.jpg?v=1754091102"},{"product_id":"0688126596-model_the_ugly_business_of_beautiful_women","title":"Model: The Ugly Business of Beautiful Women","description":"\n\u003cp\u003eThe Definitive Story Of The International Modeling Business ... Investigative Journalist Michael Gross Has Interviewed Modeling's Pioneers, Survivors, And Hangers-on, Telling The Story Of The Greats: Lisa Fonssagrives; Anita Colby; Candy Jones; Dorian Leigh And Her Sister Suzy Parker; Jean Shrimpton And Twiggy; Veruschka And Lauren Hutton; Janice Dickinson And Patti Hansen; And The Supermodel Trinity: Christy, Naomi, And Linda--http:\/\/www.harpercollins.com\/catalog\/book_xml.asp?isbn=0060541636. Milan, October 1993 -- Cindy Crawford -- $5 An Hour -- Hannah Lee Sherman -- $15 An Hour -- Francine Counihan -- $25 An Hour -- Jean Patchett -- $40 An Hour -- Suzy Parker -- $60 An Hour -- Celia Hammond -- £24 An Hour -- Veruschka -- $75 An Hour -- Lauren Hutton -- $120 An Hour -- Apollonia Von Ravenstein, Louise Despointes, Gunilla Linblad, Shelly Smith -- $1,500 A Day -- Janice Dickinson, Mike Reinhardt, Christie Brinkley -- $2,500 A Day -- Bitten Knudsen, Tara Shannon -- $5,000 A Day -- Christine Bolster -- $10,000 A Day -- Veronica Webb -- $25,000 A Day. Michael Gross. 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Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eResearch\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"South-Western College Pub","offers":[{"title":"Used - Good","offer_id":45262297497790,"sku":"1439041393-4","price":15.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51C4vrNq1jL._SL500.jpg?v=1754092060"},{"product_id":"0446695181-the_new_conceptual_selling_the_most_effective_and_proven_method_for_face-to-_face_sales_planning","title":"The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThe Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development, with a client list leading the Fortune 500. And it shows why the principles of Conceptual Selling are more important today than ever before. The New Conceptual Selling Even in a world of cyber commerce, nothing beats a face-to-face meeting. And if you're one of those men and women who make their living in this highly demanding environment, this new edition of Conceptual Selling will change the way you interact with customers and clients, and the way you conduct your business career. 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Forget That 5 A.m. Wake-up. Forget Outlining Your Life Plan In Six-month, One-year, And Five-year Spans. Collectively, The Recent History We Have Lived Through Has Forced A Cultural Shift, A Reframing Of Our Perspective Around What Work Is For, What Work\/life Balance Really Means, And How We Want To Spend Our Time On The Planet. In Her First Book, Jenna Kutcher--entrepreneur, Photographer, Instagram Influencer, Teacher, Mom, And Host Of The Wildly Popular Goal Digger Podcast--shares Her Philosophy On How To Live A Life That Exists Outside The Tired Cliché Of Having It All. How Are You, Really? Is About Taking A Moment To Soak Up The Richness Of The Experience And Creating A Life That Allows For That. When Jenna Kutcher Was 22, She Left Her Corporate Job, Bought A Camera On Craigslist For $300, And Started Her Own Business As A Wedding Photographer. From That Single Investment In Herself, She Built A Successful Company, A Thriving Podcast, A Brand. But Her Driving Force Is Never About Working Harder\/smarter\/faster\/better. What Jenna Kutcher Embraces Is The Simple Notion That We, Women Especially, Crave Lives Of Fulfillment, Lives Of Enrichment. That Comes From Investing, First And Most Importantly In Ourselves And In Our Dreams. How To Make That Investment Successfully Is What How Are You, Really? Is About. Divided Into Three Sections, How Are You, Really? Is A Path To Coming Home To Yourself, Following What Your Intuition May Have Been Quietly Telling You To Do For A Long Time, And The Practical Tools For How To Make Changes For The Better. In Part One: Who You Are, Jenna Uses Stories From Her Childhood, Some Career False Starts, Her Marriage And Path To Motherhood, And More To Show How To Crystallize Your Sense Of Your Own Identity. Because How Can You Know What You Really, Truly Want Out Of Your Life If You Don't See Yourself Clearly? In Part Two: Who You Have, And Who Has You, Jenna Shows The Benefit Of Building A Support System, How Mentorship And Kindness Can Come In Surprising Ways And From Surprising Sources, And How By Giving Yourself In This Way To Others, You Grow. In Part Three: What You're Going To Do About It, Jenna Guides You Through Illustrations From Her Career On How To Turn Your Dearest And Deepest Wish, Your Goal, Into A Life That Brings Success, Joy, And--most Importantly--the Time To Enjoy The Fruits Of Your Labor. We All Want, Simply Put, A Life Of Enrichment. So, Ask Yourself The Question You've Been Avoiding. How Are You, Really? It's Time To Find Your Answer, And Start Living. 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It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive—the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock? Lively and informed, \u003ci\u003eScroogenomics\u003c\/i\u003e illustrates how our consumer spending generates vast amounts of economic waste—to the shocking tune of eighty-five billion dollars each winter. Economist Joel Waldfogel provides solid explanations to show us why it's time to stop the madness and think twice before buying gifts for the holidays.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eWhen we buy for ourselves, every dollar we spend produces at least a dollar in satisfaction, because we shop carefully and purchase items that are worth more than they cost. Gift giving is different. 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He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, \u003ci\u003eThe Tipping Point\u003c\/i\u003e is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.\u003c\/p\u003e Business Week \u003cp\u003e...an imaginative...treatise that's likely...to generate some buzz...it's hard not to be persuaded by Gladwell's thesis. Not only does he assemble a fascinating mix of facts in support of his theory...but he also manages to weave everything into a cohesive explanation of human behavior. 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Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. 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