{"title":"Marketing \u0026 Sales","description":"\u003cp\u003e Title:Books\u0026gt;\u0026gt;Business \u0026amp; Money\u0026gt;\u0026gt;Marketing \u0026amp; Sales\u003c\/p\u003e\u003cp\u003e Handle:books-business-money-marketing-sales\u003c\/p\u003e\u003cp\u003e Children :\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-marketing\"\u003eMarketing\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-advertising\"\u003eAdvertising\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-consumer-behavior\"\u003eConsumer Behavior\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-public-relations\"\u003ePublic Relations\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-sales-selling\"\u003eSales \u0026amp; Selling\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"0688123163-raving_fans_a_revolutionary_approach_to_customer_service","title":"Raving Fans: A Revolutionary Approach to Customer Service","description":"\n\n\u003cp\u003e\"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.\"\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis, in a nutshell, is the advice given to a new Area Manager on his first day—in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eWritten in the parable style of \u003cb\u003eThe One Minute Manager, Raving Fans\u003c\/b\u003e uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature—not just another program of the month.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eAmerica is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. \u003cb\u003eRaving Fans\u003c\/b\u003e includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace—and turn their customers into raving, spending fans.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n                        \u003cp\u003eWritten in the parable style of \u003ci\u003eThe One Minute Manager\u003c\/i\u003e by its co-author, \u003ci\u003eRaving Fans\u003c\/i\u003e uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make stunning customer service a constant feature -- not just another program of the month.\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSelf-Help\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSuccess\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"William Morrow","offers":[{"title":"Used - Good","offer_id":45260965871806,"sku":"0688123163-4","price":12.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51974V029lL._SL500.jpg?v=1754075820"},{"product_id":"189236686x-the_one-_minute_presentation_explain_your_network_marketing_business_like_a_pro","title":"The One-Minute Presentation: Explain Your Network Marketing Business Like A Pro","description":"\n\n\u003cp\u003e\u003cb\u003eWhere do I start? What do I say? I don't want to sound like a salesman. How can I relax my prospects?\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhen we are untrained, giving presentations can be difficult. We don't know the real questions in the minds of our prospects. We don't know what triggers a \"yes\" or \"no\" decision. Many times, we don't even know where to start.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eOur fascination with information holds us back. We can't see the big picture because we are drowning in facts.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eAnd, what actually is the big picture? It is simply this: Does the prospect want to join our business or not?\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eBut what would happen if we changed our entire business presentation model?\u003c\/b\u003e First, we learn to get presentation appointments with almost 100% of the people we talk to. Next, we learn to give our entire business presentation in less than one minute. If we could do this, how do we think our prospects will feel? Thrilled!\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhen we can give our entire business presentation in less than one minute, many good things happen. We save time, not only for ourselves, but for our prospect. That makes two people happy. Plus, this gives us the flexibility to give our presentation anywhere, at any time, in any circumstances. And finally, all the sales tension disappears from our prospects when they know our presentation will take only one minute.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eLearn to make your business grow with this efficient, focused business presentation technique.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eOrder your copy now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSmall Business\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eHome-Based\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Like New","offer_id":45261017448638,"sku":"189236686X-2","price":10.47,"currency_code":"USD","in_stock":true},{"title":"Used - Very Good","offer_id":45261017481406,"sku":"189236686X-3","price":10.47,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":45261017546942,"sku":"189236686X-4","price":15.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71akgyiO0zL.jpg?v=1754076053"},{"product_id":"1948197081-the_four_color_personalities_for_m_l_m_the_secret_language_for_network_marketing","title":"The Four Color Personalities For MLM: The Secret Language For Network Marketing","description":"\n\n\u003cp\u003e\u003cb\u003eMind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill.\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eOur prospects have a different point-of-view. So \u003cb\u003ehow\u003c\/b\u003e do we talk to prospects in a way they \"get it\" and enjoy our message? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eBy quickly identifying our prospect’s color personality. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eDiscover the \u003cb\u003eprecise magic words to say\u003c\/b\u003e to each of the four personalities. This isn’t a boring research textbook on the four different personalities. This book shows a \u003cb\u003efun, easy way\u003c\/b\u003e to talk to our prospects based on how they see and feel about the world. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe results are stunning.\u003c\/b\u003e Shy distributors become confident when they understand how their prospects think. Experienced distributors have short conversations that get prospects to join immediately. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhy be frustrated with prospects? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eInstead, quickly discover the four personalities in a fun way that we will always remember. We will enjoy observing and analyzing our friends, co-workers and relatives, and we will see the way they see the world. It feels like we have 3D glasses in our network marketing career. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eOf the 25 skills, this is the first skill that new distributors should learn. Why? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e1. It gives new distributors instant \u003cb\u003econfidence.\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e2. It \u003cb\u003eeliminates\u003c\/b\u003e rejection. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e3. It helps prospects listen with \u003cb\u003eopen minds\u003c\/b\u003e. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e4. It gets \u003cb\u003einstant\u003c\/b\u003e results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhat could be better than that?\u003c\/p\u003eWe won’t have to look for great prospects when we know the four color personalities. We will have the ability to \u003cb\u003eturn ordinary\u003c\/b\u003e people into \u003cb\u003ehot prospects\u003c\/b\u003e by recognizing their color personalities and by saying the right words. \u003cp\u003eBy using humorous, slightly exaggerated examples of the four personality traits, we will remember this skill and can use it \u003cb\u003eimmediately\u003c\/b\u003e. Life is more fun when we are the only one with the 3D glasses. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eThis is the one skill that we will use every day for the rest of our lives!\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eGet ready to smile and achieve immediate rapport and quick results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eOrder your copy now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSmall Business\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eHome-Based\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Very Good","offer_id":45261018661054,"sku":"1948197081-3","price":14.97,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":45261018693822,"sku":"1948197081-4","price":10.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61j_hdaMtML.jpg?v=1754076059"},{"product_id":"0078112109-services_marketing_integrating_customer_focus_across_the_firm","title":"Services Marketing: Integrating Customer Focus Across the Firm","description":"\n\u003cp\u003eZeithaml's Services Marketing Introduces Readers To The Vital Role That Services Play In The Economy And Its Future. Services Dominate The Advanced Economies Of The World, And Virtually All Companies View Services As Critical To Retaining Their Customers.  The Seventh Edition Maintains A Managerial Focus By Incorporating Company Examples And Strategies For Addressing Issues In Every Chapter, Emphasizing The Knowledge Needed To Implement Service Strategies For Competitive Advantage Across Industries.  New Research References And Examples In Every Chapter Include Increased Coverage Of New Business Model Examples Such As Airbnb, Uber, Opentable, Mint\/intuit, And Others, Alongside Greater Emphasis On Technology, Digital And Social Marketing, Big Data, And Data Analytics As A Service.  View Table Of Contents And Features Below For More Information--,this Text Is For Students And Business People Who Recognize The Vital Role That Services Play In The Economy And Its Future. The Advanced Economies Of The World Are Now Dominated By Services, And Virtually All Companies View Service As Critical To Retaining Their Customers Today And In The Future. Manufacturing And Product-dominant Companies That, In The Past, Have Depended On Their Physical Products For Their Livelihood Now Recognize That Service Provides One Of Their Few Sustainable Competitive Advantages--\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMultilevel\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw Hill","offers":[{"title":"Used - Good","offer_id":45261167263934,"sku":"0078112109-4","price":24.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51NaGCKdsqL._SL500.jpg?v=1754077069"},{"product_id":"0316346624-the_tipping_point_how_little_things_can_make_a_big_difference","title":"The Tipping Point: How Little Things Can Make a Big Difference","description":"\n\u003cp\u003eIdeas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing The World. Gladwell Develops These And Other Concepts (such As The Stickiness Of Ideas Or The Effect Of Population Size On Information Dispersal) Through Simple, Clear Explanations And Entertainingly Illustrative Anecdotes. The Three Rules Of Epidemics -- The Law Of The Few: Connectors, Mavens, And Salesmen -- The Stickiness Factor: Sesame Street, Blue's Clues, And The Educational Virus -- The Power Of Context (part One): Bernie Goetz And The Rise And Fall Of New York City Crime -- The Power Of Context (part Two): The Magic Number One Hundred And Fifty -- Case Study: Rumors, Sneakers, And The Power Of Translation -- Case Study: Suicide, Smoking, And The Search For The Unsticky Cigarette -- Conclusion: Focus, Test, And Believe -- Afterword: Tipping Point Lessons From The Real World. Malcolm Gladwell ; [with A New Afterword By The Author]. Originally Published: Boston : Little, Brown, C2000. Includes Bibliographical References And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMedical Books\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePsychology\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSocial Psychology \u0026amp; Interactions\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Back Bay Books","offers":[{"title":"Used - Good","offer_id":45261176012990,"sku":"0316346624-4","price":12.47,"currency_code":"USD","in_stock":true},{"title":"Used - Very Good","offer_id":46671070527678,"sku":"0316346624-3","price":13.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/413m6ydPBjL._SL500.jpg?v=1754077120"},{"product_id":"1892366347-the_four_color_personalities_for_m_l_m_the_secret_language_for_network_marketing","title":"The Four Color Personalities For MLM: The Secret Language For Network Marketing","description":"\n\n\u003cb\u003eMind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill.\u003c\/b\u003e \u003cp\u003e Our prospects have a different point-of-view. So \u003cb\u003ehow\u003c\/b\u003e do we talk to prospects in a way they \"get it\" and enjoy our message? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e By quickly identifying our prospect’s color personality. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Discover the \u003cb\u003eprecise magic words to say\u003c\/b\u003e to each of the four personalities. This isn’t a boring research textbook on the four different personalities. This book shows a \u003cb\u003efun, easy way\u003c\/b\u003e to talk to our prospects based on how they see and feel about the world. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e \u003cb\u003eThe results are stunning.\u003c\/b\u003e Shy distributors become confident when they understand how their prospects think. Experienced distributors have short conversations that get prospects to join immediately. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Why be frustrated with prospects? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Instead, quickly discover the four personalities in a fun way that we will always remember. We will enjoy observing and analyzing our friends, co-workers and relatives, and we will see the way they see the world. It feels like we have 3D glasses in our network marketing career. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Of the 25 skills, this is the first skill that new distributors should learn. Why? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 1. It gives new distributors instant \u003cb\u003econfidence.\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 2. It \u003cb\u003eeliminates\u003c\/b\u003e rejection. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 3. It helps prospects listen with \u003cb\u003eopen minds\u003c\/b\u003e. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 4. It gets \u003cb\u003einstant\u003c\/b\u003e results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e What could be better than that? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e We won’t have to look for great prospects when we know the four color personalities. We will have the ability to \u003cb\u003eturn ordinary\u003c\/b\u003e people into \u003cb\u003ehot prospects\u003c\/b\u003e by recognizing their color personalities and by saying the right words. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e By using humorous, slightly exaggerated examples of the four personality traits, we will remember this skill and can use it \u003cb\u003eimmediately\u003c\/b\u003e. Life is more fun when we are the only one with the 3D glasses. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e \u003cb\u003eThis is the one skill that we will use every day for the rest of our lives!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eGet ready to smile and achieve immediate rapport and quick results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e \u003cb\u003eOrder your copy now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMultilevel\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Very Good","offer_id":45261427474622,"sku":"1892366347-3","price":14.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51o084xLJdL._SL500.jpg?v=1754078582"},{"product_id":"0828908109-verse_by_the_side_of_the_road_the_story_of_the_burma-_shave_signs_and_jingles","title":"Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles","description":"\n\u003cp\u003eBook by Rowsome, Frank, Jr.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eHumor \u0026amp; Entertainment\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eHumor\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eBusiness \u0026amp; Professional\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Stephen Greene Pr","offers":[{"title":"Used - Poor","offer_id":45261602357438,"sku":"0828908109-6","price":12.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51KTAS_hCNL._SL500.jpg?v=1754079791"},{"product_id":"0307397327-the_age_of_persuasion_how_marketing_ate_our_culture","title":"The Age of Persuasion: How Marketing Ate Our Culture","description":"\n\u003cp\u003eThe ad men behind CBC Radio’s \u003ci\u003eThe Age of Persuasion\u003c\/i\u003e combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.\u003cbr\u003eWitty, erudite and irrepressibly irreverent, \u003cb\u003eThe Age of Persuasion\u003c\/b\u003e provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing. \u003cbr\u003e\u003cb\u003eThe Age of Persuasion\u003c\/b\u003e is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFrom the Hardcover edition.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSocial Sciences\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommunication \u0026amp; Media Studies\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Vintage Canada","offers":[{"title":"Used - Good","offer_id":45261661372606,"sku":"0307397327-4","price":16.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71F9DU1h_aL.jpg?v=1754080628"},{"product_id":"1260441539-data_driven_harnessing_data_and_a_i_to_reinvent_customer_engagement","title":"Data Driven: Harnessing Data and AI to Reinvent Customer Engagement","description":"\n\n\u003cb\u003e\u003ci\u003eAxiom Business Book Award Silver Medalist in Business Technology\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world\u003c\/b\u003eA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. \u003ci\u003eData Driven\u003c\/i\u003e will show you how to:\u003cbr\u003e●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of markets\u003cbr\u003eYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.  Sure to be a classic,\u003ci\u003e Data Driven\u003c\/i\u003e is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eWeb Development \u0026amp; Design\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eWeb Marketing\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw Hill","offers":[{"title":"Used - Very Good","offer_id":45261690634430,"sku":"1260441539-3","price":18.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71lrM0gmffL.jpg?v=1754081063"},{"product_id":"0997948213-get_over_your_damn_self_the_no-_b_s_blueprint_to_building_a_life-_changing_business","title":"Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business","description":"\n\u003cp\u003eRomi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.You're going to learn:* The Posture to confidently connect with anyone about your business and your products.* The Possibilities for a lucrative, efficient and enormously rewarding turn key business.* The Power that's already within you to build the life you really want...if you dare.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eWomen \u0026amp; Business\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"LiveFullOut Media","offers":[{"title":"Used - Very Good","offer_id":45261705806014,"sku":"0997948213-3","price":13.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51mHdNib6oL._SL500.jpg?v=1754081217"},{"product_id":"0375752250-the_complete_tightwad_gazette_promoting_thrift_as_a_viable_alternative_lifestyle","title":"The Complete Tightwad Gazette: Promoting Thrift as a Viable Alternative Lifestyle","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAt last—the long-awaited complete compendium of tightwad tips for fabulous frugal living!\u003cbr\u003eIn a newsletter published from May 1990 to December 1996 as well as in three enormously successful books, Amy Dacyczyn established herself as the expert of economy. Now \u003cb\u003eThe Complete Tightwad Gazette\u003c\/b\u003e brings together all of her best ideas and thriftiest thinking into one volume, along with new articles never published before in book format. Dacyczyn describes this collection as \"the book I wish I'd had when I began my adult life.\" Packed with humor, creativity, and insight, \u003cb\u003eThe Complete Tightwad Gazette\u003c\/b\u003e includes hundreds of tips and topics, such as:\u003cbr\u003eTravel for tightwads¸ How to transform old blue jeans into potholders and quilts¸ Ten painless ways to save $100 this year¸ Picture-framing for pennies¸ A comparison of painting versus re-siding your house¸ Halloween costumes from scrounged materials¸ Thrifty window treatments¸ Ways to dry up dry-cleaning costs¸ Inexpensive gifts¸ Creative fundraisers for kids¸ Slashing your electric bill¸ Frugal fix-its¸ Cutting the cost of college¸ Moving for less¸ Saving on groceries¸ Gift-wrapping for tightwads¸ Furniture-fusion fundamentals¸ Cheap breakfast cereals¸ Avoiding credit card debt¸ Using items you were about to throw away (milk jugs, plastic meat trays, and more!)¸ Recipes galore, from penny-pinching pizza to toaster pastries¸ And much much more . . .\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eReference\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eConsumer Guides\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Villard","offers":[{"title":"Used - Good","offer_id":45261715374270,"sku":"0375752250-4","price":20.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81emc_GVs6L.jpg?v=1754081323"},{"product_id":"0062986252-napkin_finance_build_your_wealth_in30_seconds_or_less","title":"Napkin Finance: Build Your Wealth in 30 Seconds or Less","description":"\n\n\u003cp\u003e\u003cstrong\u003e“An incredible, compelling read. It covers an astonishing amount of ground with basic simplicity and good humor. A masterful starting point for any investor. Tina Hay is a wizard.”—Ben Stein, economist, author, actor and commentator\u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eA handy crash course in personal finance, Napkin Finance is the groundbreaking guide everyone needs to help them manage their money and feel more secure.\u003c\/strong\u003e\u003cbr\u003eSurveys have found that two thirds of Americans can’t pass a basic financial literacy test, and nine in ten believe personal finance should become a required high school course. Tina Hay understands the confusion. While attending Harvard Business School, she struggled to keep up with classmates–many of whom came from the banking world–when it came to understanding jargon and numbers-heavy concepts. Tina developed a visual learning strategy using sketches and infographics that helped her succeed in her studies and master even the most complex financial topics.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eSince then, Tina founded Napkin Finance, a thriving company built on the concept of taking seemingly overwhelming topics—such as budgeting, investments, and retirement accounts—and turning them into simple, skimmable explanations. Now, she’s synthesized the most important content into this personal finance handbook. Napkin Finance includes dozens of individual learning modules, on topics ranging from credit scores to paying off student loans to economics and blockchain. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eThe first illustrated guide that makes finance fun and accessible, Napkin Finance can help even the most numbers-phobic reader learn about complex financial topics without dying of boredom. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSociology\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eReference\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Dey Street Books","offers":[{"title":"Used - Very Good","offer_id":45261717143742,"sku":"0062986252-3","price":18.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71rkTWIPerL.jpg?v=1754081344"},{"product_id":"0070647577-the_futures_game_who_wins-_who_loses-_why","title":"The Futures Game: Who Wins, Who Loses, \u0026 Why (PROFESSIONAL FINANCE \u0026 INVESTM)","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\"You'll never learn a trade until you learn the tricks of the trade.\"\u003c\/p\u003e\n\u003cp\u003eFutures trading has undergone a dramatic metamorphosis. Regulatory\u003c\/p\u003e\n\u003cp\u003echanges have rewritten the trading rules; the emphasis has changed\u003c\/p\u003e\n\u003cp\u003efrom grains and metals to financial instruments, such as Treasury\u003c\/p\u003e\n\u003cp\u003ebonds and foreign currencies; computers and the Internet have made the\u003c\/p\u003e\n\u003cp\u003edissemination and digestion of information widespread and immediate;\u003c\/p\u003e\n\u003cp\u003eand commission rates have fallen significantly, benefiting both\u003c\/p\u003e\n\u003cp\u003ehedgers and speculators. The Futures game, Third Edition, helps\u003c\/p\u003e\n\u003cp\u003etraders prepare for trading today and well into the 21st century. This\u003c\/p\u003e\n\u003cp\u003erevised and updated edition of the classic futures traders' guidebook\u003c\/p\u003e\n\u003cp\u003eprovides valuable, accurate knowledge of: today's important markets.\u003c\/p\u003e\n\u003cp\u003eFrom interest rate and foreign currency futures to worldwide petroleum\u003c\/p\u003e\n\u003cp\u003emarkets, discover high profit\/protection strategies for trading the\u003c\/p\u003e\n\u003cp\u003emost popular markets! Hedging versus speculating. These two different\u003c\/p\u003e\n\u003cp\u003emotives often have diametrically different strategies. Find out which\u003c\/p\u003e\n\u003cp\u003estrategies work best for each. Trading and research software. Discover\u003c\/p\u003e\n\u003cp\u003ethe most popular and functional software products for both fundamental\u003c\/p\u003e\n\u003cp\u003eand technically driven forecasting application. Filled with Hundreds\u003c\/p\u003e\n\u003cp\u003eof recent studies and research projects on futures markets,\u003c\/p\u003e\n\u003cp\u003eenlightening explanations of recent regulatory changes, and more, The\u003c\/p\u003e\n\u003cp\u003eFutures game, Third Edition, provides a complete overview of the game\u003c\/p\u003e\n\u003cp\u003ein which global knowledge is now a requirement—and the potential for\u003c\/p\u003e\n\u003cp\u003eextraordinary profits continues to climb.\u003c\/p\u003e\n\u003cp\u003eRichard Teweles, Ph.D., is a well-respected consultant and legal advisor in the futures and securities industries, and a retired professor of finance, real estate, and law at California State University at Long Beach. He has served as a brokerage industry executive, and has acted as a consultant to more than 400 brokerage firms, law firms, exchanges, and regulatory agencies.\u003c\/p\u003e\n\u003cp\u003eFrank Jones, Ph.D., is Chief Investment Officer for The Guardian Insurance Company. Previously, Dr. Jones served in an executive capacity for the New York Stock ExchangeÕs Options and Index Products Division, the New York Futures Exchange, and the Chicago Mercantile Exchange.\u003c\/p\u003e\n\u003cp\u003eBen Warwick is a CTA and Director of Marketing for Abacus Trading Corporation. A regular contributor to Stocks and Commodities magazine, he is also the author of such notable titles as Event Trading and The Handbook of Managed Futures.\u003c\/p\u003e TheStreet.com \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e'Teweles and Jones also provide a thorough review of the three main trading strategies—fundamental, technical and spread-based trading—as well as the myriad strategies possible in trading options on futures'\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eAccounting\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw Hill","offers":[{"title":"Used - Good","offer_id":45261717930174,"sku":"0070647577-4","price":25.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/411zHydpOrL._SL500.jpg?v=1754081352"},{"product_id":"1259835642-predictable_prospecting_how_to_radically_increase_your_b2_b_sales_pipeline","title":"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline","description":"\n\u003cp\u003eThis Guide Provides The Immediately Implementable Strategies You Need To Build A Solid, Sustainable Pipeline - Whether You{u2019}re A Sales Or Marketing Executive, Team Leader, Or Sales Representative ... You{u2019}ll Learn How To Target And Track Ideal Prospects, Optimize Contact Acquisition, Continually Improve Performance, And Achieve Your Revenue Goals. The Book Includes Easy-to-use Charts And E-mail Templates, And Features Full Online Access To Sample Materials, Worksheets, And Blueprints To Add To Your Prospecting Tool Kit.--from Publisher Description. Introduction -- Internalizing Your Competitive Position -- Developing An Ideal Account Profile -- Crafting Ideal Prospect Personas -- Crafting The Right Message -- Getting Meetings Though Prospecting Campaigns -- (dis-) Qualifying Prospects -- Measuring And Optimizing Your Pipeline -- Leveraging The Right Tools -- Managing Sales Development Professionals -- Conclusion: The Future Of Predictable Prospecting. Marylou Tyler, Jeremey Donovan. Includes Bibliographical References And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSkills\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw Hill","offers":[{"title":"Used - Very Good","offer_id":45261755383998,"sku":"1259835642-3","price":22.47,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":45261755416766,"sku":"1259835642-4","price":22.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/412yjYemJrL._SL500.jpg?v=1754081668"},{"product_id":"1630473456-millionaire_within_untold_stories_from_the_internet_underworld","title":"Millionaire Within: Untold Stories from the Internet Underworld","description":"\n\u003cp\u003eMillionaire Within pulls back the curtain, giving you a front-row view of online entrepreneur E. Brian Rose's journey to becoming a self-made millionaire. Rose details the simple steps he took to make a fortune on the Internet. These tales of failure and success will motivate you to jump in and start your own journey. \u003cbr\u003e \"Millionaire Within is a book every entrepreneur needs to read. E. Brian Rose does a fantastic job taking you through the 'real' world of business building. And of course all roads lead to the Internet. You either understand online marketing or you are walking dead, but just don't know it yet.\" \u003cbr\u003e -Wayne Allyn Root Bestselling author of \"The Power of RELENTLESS\" \u0026amp; Former Vice Presidential nominee \u003cbr\u003e \"Engaging... Intriguing... E. Brian Rose is masterful at mixing stories with teaching concepts. This book reads like a Hollywood movie!\" \u003cbr\u003e -James Malinchak Featured on ABCs Hit TV Show, \"Secret Millionaire\" Author of the Top-Selling Book, Millionaire Success Secrets Founder, BigMoneySpeaker.com\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBiographies \u0026amp; Memoirs\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMemoirs\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Morgan James Publishing","offers":[{"title":"Used - Acceptable","offer_id":45261758791870,"sku":"1630473456-5","price":12.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71z0NZuHjWL.jpg?v=1754081703"},{"product_id":"1599186403-ultimate_guide_to_linked_in_for_business_access_more_than500_million_people_in10_minutes","title":"Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes","description":"\n\u003cp\u003eFind And Network With The Right Professionals You Know It's Smart To Connect With Over 500 Million Business Professionals On Linkedin, But You May Not Know How To Do It Without Wasting Tons Of Time And Money. Linkedin Expert And Trainer Ted Prodromou Delivers A Step-by-step Guide To Using Linkedin To Grow Your Business, Find Profitable Clients And Customers, And Hire The Perfect Employees. With More Than A Decade Of Experience Helping Businesses And Entrepreneurs Grow Using Seo, Pay-per-click Management, And Linkedin, Prodromou Sharesthe Most Effective Ways To Keep You And Your Business In Front Of Decision Makers And Build Strong Referral Networks. You'll Learn How To: Make Online Connections That Are As Strong As Those Made In Person Use Content Marketing To Build And Promote Your Thought Leadership Profile Build Trust With Prospective Clients By Exploring Similar Interests And Groups Develop A Closing Process That Convert Connections To Clients Leverage Your Linkedin Presence To Drive You And Your Business To The Top Of The Results Page On Multiple Search Engines--even Google As The Definitive Social Network For People Doing Business, Entrepreneurs Ignore Linkedin At Their Own Peril. Take The Direct Approach To Reaching The Movers And Shakers By Listening To What Ted Has To Say. --joel Comm, New York Times Bestselling Author Oftwitter Power 3.0: How To Dominate Your Market One Tweet At A Timeif You Want To Know The Behind-the-scenes, Real-world Strategies, You Need To Read This Book Filled With Applicable Tips And Tricks To Save You Time And Money, And To Give You A Roadmap To Actually Making Money On Linkedin. --scott Keffer, Bestselling Author And Founder Of Double Your Affluent Clients®\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eInternet \u0026amp; Social Media\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSocial Media for Business\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Entrepreneur Press","offers":[{"title":"Used - Good","offer_id":45261791068350,"sku":"1599186403-4","price":20.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51cz2A0-oLL._SL500.jpg?v=1754082467"},{"product_id":"1988617219-don-t_blame_the_lettuce_insights_to_help_you_grow_as_a_leader_and_nurture_your_workplace_culture","title":"Don’t Blame the Lettuce: Insights to Help You Grow as a Leader and Nurture Your Workplace Culture","description":"\n\u003cp\u003eGreat leaders are always searching for new ideas and approaches to their work because they know they must continue to evolve in order to succeed in an ever-changing world. And, just like a gardener who knows not to blame their lettuce for failing to thrive, great leaders know that it’s the conditions of their workplace that affect how their people perform and grow.\\\u003cbr\u003eThis book explores a variety of leadership insights that will help you meet challenges, respond to opportunities, and nurture a healthy workplace culture in new and innovative ways. In addition to each insight, you’ll find questions for reflection, a practical application ideas, and additional resources related to each topic to help spark your own thoughts and discussions among your teams.\\\u003cbr\u003eThe common themes in this book are workplace culture and relationships. Although there are insights about vision, strategy, and innovation, you will learn that you must first focus on people to be productive and thrive as an organization.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSkills\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"ACHIEVE Publishing","offers":[{"title":"Used - Good","offer_id":45261801128126,"sku":"1988617219-4","price":15.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/812oKiLpMtL.jpg?v=1754082569"},{"product_id":"1259030652-marketing","title":"Marketing","description":"\n\u003cp\u003eGrewal\/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGeneral\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw-Hill Ryerson","offers":[{"title":"Used - Very Good","offer_id":45261813121214,"sku":"1259030652-3","price":20.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61leRIWzxDL.jpg?v=1754082693"},{"product_id":"0345810368-this_i_know_marketing_lessons_from_under_the_influence","title":"This I Know: Marketing Lessons from Under the Influence","description":"\n\n\u003cb\u003eCanada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.\u003c\/b\u003e\u003cbr\u003eBig companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. \u003cbr\u003e     Following his bestselling \u003ci\u003eAge of Persuasion\u003c\/i\u003e, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, \u003ci\u003eThis I Know\u003c\/i\u003e will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eIndustries\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMedia \u0026amp; Communications\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Knopf Canada","offers":[{"title":"Used - Good","offer_id":45261822230718,"sku":"0345810368-4","price":17.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/719TDnxKrIL.jpg?v=1754082791"},{"product_id":"1948197197-comment_developper_votre_entreprise_de_marketing_de_reseau_en15_minutes_par_jour_french_edition","title":"Comment développer votre entreprise de marketing de réseau en 15 minutes par jour","description":"\n\u003cp\u003eTout Le Monde Peut Mettre 15 Minutes Par Jour De Coté Pour ériger Sa Sécurité Financière. Bien Entendu, On Aimerait Avoir Plus De Temps, Mais En Nous Pouvons Tout De Même Changer Nos Vies à Jamais Avec Seulement 15 Minutes Par Jour.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSmall Business\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eHome-Based\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Very Good","offer_id":45261830193342,"sku":"1948197197-3","price":17.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61pMCx7ff6L.jpg?v=1754082856"},{"product_id":"1892366819-getting_yes_decisions_what_insurance_agents_and_financial_advisors_can_say_to_clients","title":"Getting \"Yes\" Decisions: What insurance agents and financial advisors can say to clients.","description":"\n\n\u003cp\u003e\u003cb\u003eWhat causes potential clients to say “yes” or “no” to our proposals?\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWell, if we could read our potential clients’ minds, we would see the five questions they use to make their decisions.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eFive questions?\u003c\/b\u003e Yes. We will know the exact sequence and importance of these decision-making or decision-breaking questions. And 80% of this process happens even before our presentations or proposals begin.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhat does this mean to us in real life? No more convincing, proving, and information dumps. Instead, we will allow our prospects to willingly volunteer to do business with us, before we even propose solutions. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eEnjoy this clear and fascinating journey into our potential clients’ minds. Discover why the old school sales techniques of the 1980s no longer work. Our prospects are over-marketed to, subject to constant advertising, and can search for their own solutions online. But none of this matters when we do our job of guiding them through the minefield of insecurity and doubt.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eIn the new world of instant decisions, we need to master the words and phrases to successfully move our potential clients to lifelong clients. Easy … when we can read their minds and service their needs immediately.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCan we master these new words, phrases, and five questions quickly? Of course we can, and this book shows us how.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eLet sales experts Bernie De Souza and Tom \"Big Al\" Schreiter share their secrets of instant rapport through closing.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eOrder your book now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Very Good","offer_id":45261832945854,"sku":"1892366819-3","price":13.97,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":45261832978622,"sku":"1892366819-4","price":11.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/614sp4myTrL.jpg?v=1754082881"},{"product_id":"0670882828-confessions_of_a_window_dresser","title":"Confessions of a Window Dresser","description":"\n\u003cp\u003eThe irreverent designer of the window displays for Barney's clothing store in New York looks back on his most talked-about creations and his collaborations with today's most controversial artists, in an account featuring color photographs of his work.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eCrafts, Hobbies \u0026amp; Home\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eNeedlecrafts \u0026amp; Textile Crafts\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eFashion\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Studio","offers":[{"title":"Used - Poor","offer_id":45261836058814,"sku":"0670882828-6","price":22.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71z4yBo8UHL.jpg?v=1754082919"},{"product_id":"1640858881-always_be_the_buyer_attracting_other_peoples_highest_commitment_to_your_biggest_and_best_standards","title":"Always Be The Buyer: Attracting other people's highest commitment to your biggest and best standards","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eEvery entrepreneur starts out as a great salesperson. It's how you built and grew your business. But at a certain point, you're creating so much value that you become sought-after in the marketplace. And that's when you become the buyer. No longer will you just take any opportunity that comes your way. No longer will just any customer or client be worth your time and effort. Discover the characteristics of a buyer mindset that attracts others to you, and leave the selling phase of your life behind.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eLaw\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommercial\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Author Academy Elite","offers":[{"title":"Used - Very Good","offer_id":45261862666430,"sku":"1640858881-3","price":17.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71KUOLZCYsL.jpg?v=1754083456"},{"product_id":"0061234001-freakonomics_revised_and_expanded_a_rogue_economist_explores_the_hidden_side_of_everything","title":"Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything","description":"\n\u003cp\u003eWhich Is More Dangerous, A Gun Or A Swimming Pool? What Do Schoolteachers And Sumo Wrestlers Have In Common? Why Do Drug Dealers Still Live With Their Moms? How Much Do Parents Really Matter? What Kind Of Impact Did \u003ci\u003eroe V. Wade\u003c\/i\u003e Have On Violent Crime?\u003cbr\u003e These May Not Sound Like Typical Questions For An Economist To Ask. But Steven D. Levitt Is Not A Typical Economist. He Is A Much Heralded Scholar Who Studies The Stuff And Riddles Of Everyday Life -- From Cheating And Crime To Sports And Child Rearing -- And Whose Conclusions Regularly Turn The Conventional Wisdom On Its Head. He Usually Begins With A Mountain Of Data And A Simple, Unasked Question. Some Of These Questions Concern Life-and-death Issues; Others Have An Admittedly Freakish Quality. Thus The New Field Of Study Contained In This Book: Freakonomics.\u003cbr\u003e Through Forceful Storytelling And Wry Insight, Levitt And Co-author Stephen J. Dubner Show That Economics Is, At Root, The Study Of Incentives -- How People Get What They Want, Or Need, Especially When Other People Want Or Need The Same Thing. In Freakonomics, They Set Out To Explore The Hidden Side Of ... Well, Everything. The Inner Workings Of A Crack Gang. The Truth About Real-estate Agents. The Myths Of Campaign Finance. The Telltale Marks Of A Cheating Schoolteacher. The Secrets Of The Ku Klux Klan.\u003cbr\u003e What Unites All These Stories Is A Belief That The Modern World, Despite A Surfeit Of Obfuscation, Complication, And Downright Deceit, Is Not Impenetrable, Is Not Unknowable, And -- If The Right Questions Are Asked -- Is Even More Intriguing Than We Think. All It Takes Is A New Way Of Looking. Steven Levitt, Through Devilishly Clever And Clear-eyed Thinking, Shows How To See Through All The Clutter.\u003cbr\u003e \u003ci\u003efreakonomics\u003c\/i\u003e Establishes This Unconventional Premise: If Morality Represents How We Would Like The World To Work, Then Economics Represents How It Actually Does Work. It Is True That Readers Of This Book Will Be Armed With Enough Riddles And Stories To Last A Thousand Cocktail Parties. But \u003ci\u003efreakonomics\u003c\/i\u003e Can Provide More Than That. It Will Literally Redefine The Way We View The Modern World.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEducation \u0026amp; Teaching\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSchools \u0026amp; Teaching\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eEducation Theory\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eResearch\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"William Morrow","offers":[{"title":"Used - Good","offer_id":45261866893502,"sku":"0061234001-4","price":17.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71VoSBJkLVL.jpg?v=1754083498"},{"product_id":"0875847951-on_competition","title":"On Competition","description":"\n\n\u003cp\u003eFor the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic \"The Five Competitive Forces That Shape Strategy,\" as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis collection is organized by topic, allowing the reader easy access to the wide range of Porter's work. Parts I and II present the frameworks for which Porter is best known—frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability to improving health-care delivery. Part IV explores how both nonprofits and corporations can create value for society more effectively by applying strategy principles to philanthropy. Part V explores the link between strategy and leadership.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Government\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eInternational \u0026amp; World Politics\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Harvard Business School Pr","offers":[{"title":"Used - Good","offer_id":45261911523518,"sku":"0875847951-4","price":16.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71ANhxGBfQL.jpg?v=1754083879"},{"product_id":"0814478158-sales_questions_that_close_the_sale_how_to_uncover_your_customers_real_needs","title":"Sales Questions That Close the Sale: How to Uncover Your Customers' Real Needs","description":"\n\u003cp\u003eWhat's the best way for you to find out what a prospective customer needs? Ask! It sounds simple enough, but many salespeople get so tangled up in nerves, benefits-hawking and making a \"pitch\" that they forget to ask customers questions - or to ask them the right questions. This quick-to-read guide offers precise guidance on asking prospects appropriate and effective sales questions. You'll learn how to formulate questions that generate meaningful dialogue and uncover opportunities; channel a prospect from an opportunity to a sale; determine a client's true motivation; pace a conversation, gain and keep client interest, and maintain control of the conversation; present solutions; and deal with a prospect who won't \"follow the script\"\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"AMACOM","offers":[{"title":"Used - Like New","offer_id":45261925548222,"sku":"0814478158-2","price":12.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/715PNJCBZEL._SL500.jpg?v=1754083961"},{"product_id":"0307460851-different_escaping_the_competitive_herd","title":"Different: Escaping the Competitive Herd","description":"\n\u003cp\u003eArgues That Today's High-quality Marketplace Has Created An Era Of Impossible Competition And Makes Recommendations For How Companies Can Retain Market Shares Without Losing Status To Copycat Competitors. Competitive Herd (critique) -- No Contest (celebration) -- Human Touch (reflection). Youngme Moon ; Illustrations By Lynn Carruthers. Includes Bibliographical References (pages 233-256) And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGeneral\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Crown Business","offers":[{"title":"Used - Acceptable","offer_id":47697463836862,"sku":"0307460851-5","price":20.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71Lytbrj5mL.jpg?v=1754088536"},{"product_id":"1626345457-consistency_selling_powerful_sales_results-_every_lead-_every_time","title":"Consistency Selling: Powerful Sales Results. Every Lead. Every Time.","description":"\n\n\u003cbr\u003e\u003cb\u003eAMAZON BESTSELLER IN LEADERSHIP TRAINING\u003cbr\u003e\u003c\/b\u003e \u003cb\u003e\u003cbr\u003eAre your sales results \u003ci\u003ealways awesome\u003c\/i\u003e? Or do some months leave you wondering if you'll be able to pay your mortgage?\u003c\/b\u003e\u003cbr\u003e One of the most difficult parts of being a professional salesperson is managing the emotional peaks and valleys that accompany the ups and downs of sales. But according to Weldon Long, there is no challenge you can't overcome, and he shows how salespeople can thrive in the face of adversity if they are just willing to create the right mindset and implement the right sales process--\u003ci\u003econsistently\u003c\/i\u003e. \u003cbr\u003e\u003cbr\u003e Unreliable performance and unpredictable results are likely, says Long, because you aren't doing the same thing \u003ci\u003econsistently\u003c\/i\u003e on every sales call. If sales activities are random, results will be random. And random sales activities will never \u003ci\u003eaccidentally\u003c\/i\u003e start producing \u003ci\u003econsistent\u003c\/i\u003e sales results, just as \u003ci\u003econsistent\u003c\/i\u003e sales activities will never start producing \u003ci\u003erandom\u003c\/i\u003e results. It just can't happen. \u003cbr\u003e Whether it's a bad economy, a cheap competitor, bad leads, or a personal challenge, Long provides step-by-step advice on how you can make committed, consistent activities part of your daily sales routine so you will consistently be rewarded with the sales you deserve. \u003cbr\u003e Weldon Long is a successful entrepreneur, sales expert, and author, who--in 2003--walked out of a homeless shelter where he was living and within sixty months, had grown a sales organization to over $20 million in sales.\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Greenleaf Book Group Press","offers":[{"title":"Used - Good","offer_id":45262098464958,"sku":"1626345457-4","price":15.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61sKzioiGSL.jpg?v=1754088615"},{"product_id":"1610396391-what_stays_in_vegas_the_world_of_personal_data-_lifeblood_of_big_business-and_the_end_of_privacy_as_we_know_it","title":"What Stays in Vegas: The World of Personal Data-Lifeblood of Big Business-and the End of Privacy as We Know It","description":"\n\u003cp\u003eThe greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.\u003cbr\u003eIn Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more.\u003cbr\u003eCaesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.\u003cbr\u003eWe live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner's timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSocial Sciences\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePrivacy \u0026amp; Surveillance\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"PublicAffairs","offers":[{"title":"Used - Very Good","offer_id":45262129266878,"sku":"1610396391-3","price":17.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/41BbhY5nXNL._SL500.jpg?v=1754089483"},{"product_id":"1591845815-the_effortless_experience_conquering_the_new_battleground_for_customer_loyalty","title":"The Effortless Experience: Conquering the New Battleground for Customer Loyalty","description":"\n\u003cp\u003eThis Book Turns The Conventional Wisdom About Customer Loyalty On Its Head. The Idea That Companies Must Delight Customers By Exceeding Service Expectations Is So Entrenched That Managers Rarely Question It. But Ceb's Research Proves That The Dazzle Factor Simply Doesn't Predict Repeat Sales Or Positive Word-of-mouth. The Reality: Loyalty Is Driven By How Well A Company Delivers On Its Basic Promises And Solves Day-to-day Problems, Not On How Spectacular Its Service Experience Might Be. Most Customers Don't Want To Be Wowed; They Want An Effortless Experience. And They Are Far More Likely To Punish You For Bad Service Than To Reward You For Good Service. After All, What Do You Really Want From Your Cable Company--a Free Month Of Hbo When It Screws Up, Or A Fast, Painless Restoration Of Your Connection? This Book Lays Out The Four Key Pillars Of A Low-effort Customer Experience, Including Tools And Templates You Can Start Applying Right Away.--from Publisher Description. Blinded By Delight -- The New Battleground For Customer Loyalty -- Why Your Customers Don't Want To Talk To You -- The Worst Question A Service Rep Can Ask -- Just Because There's Nothing You Can Do Doesn't Mean There's Nothing You Can Do -- To Get Control, You Have To Give Control -- The Disloyalty Detector : Customer Effort Score V2.0 -- Making Low Effort Stick -- Effort Beyond The Contact Center. Matthew Dixon, Nick Toman, And Rick Delisi. Includes Bibliographical References And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eDirect\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Portfolio","offers":[{"title":"Used - Like New","offer_id":45262132510910,"sku":"1591845815-2","price":5.24,"currency_code":"USD","in_stock":true},{"title":"Used - Acceptable","offer_id":46671121678526,"sku":"1591845815-5","price":12.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/814suMjM4uL.jpg?v=1754089518"},{"product_id":"044669519x-the_new_strategic_selling_the_unique_sales_system_proven_successful_by_the_worlds_best_companies","title":"The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003ethe Book That Sparked A Selling Revolution In 1985 One Book Changed Sales And Marketing Forever. Rejecting Manipulative Tactics And Emphasizing Process, Strategic Selling Presented The Idea Of Selling As A Joint Venture And Introduced The Decade's Most Influential Concept, Win-win. The Response To Win-win Was Immediate And Helped Turn The Small Company That Created Strategic Selling, Miller Heiman, Into A Global Leader In Sales Development With The Most Prestigious Client List In The Industry. The New Strategic Selling This Modern Edition Of The Business Classic Confronts The Rapidly Evolving World Of Business-to-business Sales With New Real-world Examples, New Strategies For Confronting Competition, And A Special Section Featuring The Most Commonly Asked Questions From The Miller Heiman Workshops. Learn: \u003cbr\u003e• How To Identify The Four Real Decision Makers In Every Corporate Labyrinth \u003cbr\u003e• How To Prevent Sabotage By An Internal Deal-killer \u003cbr\u003e• How To Make A Senior Executive Eager To See You \u003cbr\u003e• How To Avoid Closing Business That You'll Later Regret \u003cbr\u003e• How To Manage A Territory To Provide Steady, Not Boom And Bust, Revenue \u003cbr\u003e• How To Avoid The Single Most Common Error When Dealing With The Competition.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Grand Central Publishing","offers":[{"title":"Used - Good","offer_id":45262140801214,"sku":"044669519X-4","price":16.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/91RW7P93ThL.jpg?v=1754089609"},{"product_id":"1119224853-account-_based_marketing_for_dummies","title":"Account-Based Marketing For Dummies (For Dummies (Business \u0026 Personal Finance))","description":"\n\u003cp\u003eBuyers Have Changed The B2b Marketing Game. Account-based Marketing For Dummies Is Here To Give You The Tools To Transform Your Current Approach To Find, Reach, And Engage With Your Potential Customers On Their Terms To Meet Their Ever-changing Demands. Packed With Expert Tips And Step-by-step Instructions, This Book Shows You How To Analyze Current Data To Identify The Accounts With The Biggest Roi Opportunities And Execute Effective, Account-specific Techniques That Get Results.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eWeb Development \u0026amp; Design\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eWeb Marketing\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"For Dummies","offers":[{"title":"Used - Good","offer_id":45262188052670,"sku":"1119224853-4","price":12.76,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81eVDjkY-vL.jpg?v=1754090113"},{"product_id":"0593084004-fanocracy_turning_fans_into_customers_and_customers_into_fans","title":"Fanocracy: Turning Fans into Customers and Customers into Fans","description":"\n\u003cp\u003eFandom Isn't Just For Actors, Athletes, Musicians, And Authors Anymore. It Can Be Rocket Fuel For Any Business Or Nonprofit That Chooses To Focus On Inspiring And Nurturing True Fans. The Most Powerful Marketing Force In The World Isn't Social Media, Email Blasts, Search Ads, Or Even Those 15 Second Commercials Before A Youtube Video. It's Fandom. David Meerman Scott And His Daughter Reiko Are Very Different - One Is A Baby Boomer Business Strategist, The Other A Millennial Medical Student. But Both Noticed That The Kind Of Enthusiasm They Once Reserved For Pleasures Like The Grateful Dead (david) And Harry Potter (reiko) Now Extends To All Sorts Of Companies And Organizations. So They Teamed Up To Explore A Big Question: Why Do Some Brands, Even In Supposedly Boring Categories Like Car Insurance And Enterprise Software, Attract Not Just Customers But Raving Fans? The Key Is Creating What They Call A Fanocracy - An Organization That Puts The Needs And Wishes Of Fans Ahead Of Every Other Priority. It Can Be Scary, At First, To Focus On Intangibles Like Community, Generosity, And Fun, Rather Than Squeezing Every Penny From Each Interaction. But Those Who Apply The Strategies In Fanocracy Are More Likely To Dominate Their Categories. And Beyond The Financial Benefits, Fanocracies Spread More Joy And Inspiration To The World At Large--\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eEntrepreneurship\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Portfolio","offers":[{"title":"Used - Good","offer_id":45262241988798,"sku":"0593084004-4","price":14.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81iL1xhJ1PL.jpg?v=1754091014"},{"product_id":"1885167601-the_little_red_book_of_selling12-5_principles_of_sales_greatness","title":"The Little Red Book of Selling: 12.5 Principles of Sales Greatness","description":"\n\n\u003cp\u003eSalespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.\u003c\/p\u003e Soundview Executive Book Summaries \u003cp\u003e\u003ci\u003eStrategies and Answers From a Lifetime of Selling\u003c\/i\u003e\u003cbr\u003eJeffrey Gitomer, the sales guru and author of the bestselling \u003ci\u003eThe Sales Bible\u003c\/i\u003e, has produced another gem of a book that addresses sales with a lively combination of humor and professionalism to help salespeople get their feet in many more doors. For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e to show them how to get past the usual obstacles and sell their products and services with new zest and vigor. \u003c\/p\u003e\n\u003cp\u003eFilled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy Red?\u003c\/i\u003e\u003cbr\u003e Gitomer explains that \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e has so much red ink in it and on it for a number of reasons. These include: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRed is the color of passion. Passion is the fulcrum point of selling. No passion, no sales.\u003c\/li\u003e \u003cli\u003eRed is the color of love. If you don't love what you sell, go sell something else.\u003c\/li\u003e \u003cli\u003eRed is the brightest color. You must be bright in order to convert selling to buying.\u003c\/li\u003e \u003cli\u003eRed is the most visible color. You must be visible to your customers with a value message, not just a sales pitch.\u003c\/li\u003e \u003cli\u003eRed is fire. If you're not on fire, you'll lose to someone who is.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBold Directives\u003c\/i\u003e\u003cbr\u003e Overflowing with Gitomer's rapid pace and quick wit, \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e contains more than 18 ways to become a sales success, 20 ways to beat a sales slump, 8.5 resources to tap in a pinch, 14 ways to create a personal brand, and a plethora of other handy tabulations that can help any salesperson quickly get to the root of his or her problems. Thumb tabs on the sides of the book's pages and a ribbon page marker make the book a convenient reference guide to handling sales dilemmas, giving value, using creativity and humor, and reducing a customer's risk. Clever cartoons and page design make \u003ci\u003eThe Little Red Book of Selling's\u003c\/i\u003e contents come alive with bold directives and professional advice.\u003c\/p\u003e \u003cp\u003eThe emotional edge to Gitomer's work is appropriate for his subject matter due to the important role emotion plays in the sales process. According to Gitomer, \"The sale is emotionally driven and emotionally decided. Then it is justified logically.\" Using colorful language to go along with his punchy lessons, Gitomer minces no words when telling salespeople what they should do to improve their sales numbers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eShow Up Prepared\u003c\/i\u003e\u003cbr\u003e After each chapter's numbered lists of resources and rules, Gitomer's daring format provides a personal action plan that breaks down his tips into secrets; success strategies; and bold, large-lettered statements or questions that convey the roots of his principles. For example, after discussing the power of networking, the following giant words fill the page:\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNetworking works well when you employ the two-word secret: Show up.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNetworking works best when you employ the three-word secret: Show up prepared.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eGitomer's direct style drives his points home in easy-to-understand quips and quotes that are formatted for maximum retention. Many pages throughout \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e offer a cartoon figure that provides a missed point (he calls them \"Red Whines\") and a solid counterpoint (a \"Red Selling Response\") that simply state basic principles that can be used along the sales cycle. For example, when discussing decision makers, the Red Whine reads, \"The guy said he had to talk it over with ...\" and the Red Selling Response is \"Decision makers don't need to talk it over with anyone.\"\u003c\/p\u003e \u003cp\u003eGitomer's sharp sense of humor and professional approach turn \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e into a unique and strategy-filled playbook that offers thousands of time-tested sales resources and techniques.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy We Like This Book\u003c\/i\u003e\u003cbr\u003e Gitomer's wild style and straight talk make \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e a fast read and an inspirational motivator for salespeople who need a powerful spark to ignite their passion for selling. By offering a positive perspective and many years of experience in an easy-to-reference volume, Gitomer puts the fun in the fundamentals of selling. Copyright © 2005 Soundview Executive Book Summaries\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePersonal Finance\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Bard Press","offers":[{"title":"Used - Very Good","offer_id":45262246183102,"sku":"1885167601-3","price":13.76,"currency_code":"USD","in_stock":false},{"title":"Used - Good","offer_id":46702589214910,"sku":"1885167601-4","price":12.97,"currency_code":"USD","in_stock":true},{"title":"Used - Acceptable","offer_id":46702589247678,"sku":"1885167601-5","price":12.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51aorfJ3bXL._SL500.jpg?v=1754091059"},{"product_id":"1932841466-baked_in_creating_products_and_businesses_that_market_themselves","title":"Baked In: Creating Products and Businesses That Market Themselves","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e Brands Must Build A New Relationship With Their Customers And The Culture They Participate In. The Old Rule Was To Create Safe, Ordinary Products And Combine Them With Mass Marketing. The New Rule: Create Truly Innovative Products And Build The Marketing Right Into Them. Today, It's Within The Product Itself That A Brand Has The Most Leverage With Consumers. So Where Should Companies Start? They Must Take Their Brands Back To Their Foundations And Realize That The Message Is Not The Product, But That The Product Is The Message. Authors Alex Bogusky And John Winsor Have Worked With Some Of The Most Important Brands In Today's Marketplace, Including American Express, Best Buy, Burger King, Coca-cola, Google, Nike, Microsoft, Patagonia, And Toyota, Utilizing The Tools They Discuss In This Book. Writing In A Swift, Irreverent Style, Bogusky And Winsor Make Readers Feel Like They Are Getting A Front-row Seat At A Top-level Marketing Strategy Session. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePersonal Finance\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Agate B2","offers":[{"title":"Used - Like New","offer_id":45262249918654,"sku":"1932841466-2","price":13.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/515_vjx_xNL._SL500.jpg?v=1754091102"},{"product_id":"0688126596-model_the_ugly_business_of_beautiful_women","title":"Model: The Ugly Business of Beautiful Women","description":"\n\u003cp\u003eThe Definitive Story Of The International Modeling Business ... Investigative Journalist Michael Gross Has Interviewed Modeling's Pioneers, Survivors, And Hangers-on, Telling The Story Of The Greats: Lisa Fonssagrives; Anita Colby; Candy Jones; Dorian Leigh And Her Sister Suzy Parker; Jean Shrimpton And Twiggy; Veruschka And Lauren Hutton; Janice Dickinson And Patti Hansen; And The Supermodel Trinity: Christy, Naomi, And Linda--http:\/\/www.harpercollins.com\/catalog\/book_xml.asp?isbn=0060541636. Milan, October 1993 -- Cindy Crawford -- $5 An Hour -- Hannah Lee Sherman -- $15 An Hour -- Francine Counihan -- $25 An Hour -- Jean Patchett -- $40 An Hour -- Suzy Parker -- $60 An Hour -- Celia Hammond -- £24 An Hour -- Veruschka -- $75 An Hour -- Lauren Hutton -- $120 An Hour -- Apollonia Von Ravenstein, Louise Despointes, Gunilla Linblad, Shelly Smith -- $1,500 A Day -- Janice Dickinson, Mike Reinhardt, Christie Brinkley -- $2,500 A Day -- Bitten Knudsen, Tara Shannon -- $5,000 A Day -- Christine Bolster -- $10,000 A Day -- Veronica Webb -- $25,000 A Day. Michael Gross. Includes Bibliographical References (p. 505-507) And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eAdvertising\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"William Morrow \u0026 Co","offers":[{"title":"Used - Good","offer_id":45262263910590,"sku":"0688126596-4","price":16.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61sYqdzArkL.jpg?v=1754091242"},{"product_id":"1439041393-basic_marketing_researchwith_qualtrics_printed_access_card","title":"Basic Marketing Research (with Qualtrics Printed Access Card)","description":"\n\u003cp\u003eWhy is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eResearch\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"South-Western College Pub","offers":[{"title":"Used - Good","offer_id":45262297497790,"sku":"1439041393-4","price":15.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51C4vrNq1jL._SL500.jpg?v=1754092060"},{"product_id":"0446695181-the_new_conceptual_selling_the_most_effective_and_proven_method_for_face-to-_face_sales_planning","title":"The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThe Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development, with a client list leading the Fortune 500. And it shows why the principles of Conceptual Selling are more important today than ever before. The New Conceptual Selling Even in a world of cyber commerce, nothing beats a face-to-face meeting. And if you're one of those men and women who make their living in this highly demanding environment, this new edition of Conceptual Selling will change the way you interact with customers and clients, and the way you conduct your business career. Learn: \u003cbr\u003e• How to identify your customer's real needs and use listening as a powerful selling tool \u003cbr\u003e• How to tailor every sale you make to one specific client-and how to create a system that is consistent, flexible, and successful \u003cbr\u003e• How to earn and maintain your credibility-by creating a pattern of Win-Win sales \u003cbr\u003e• How to use Miller Heiman Personal Workshops to identify your strengths and weaknesses-and make the changes you need to make.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSales \u0026amp; Selling\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGeneral\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Business Plus","offers":[{"title":"Used - Good","offer_id":45262298775742,"sku":"0446695181-4","price":12.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51uGPPy12tL._SL500.jpg?v=1754092076"},{"product_id":"0063221942-how_are_you-_really-_living_your_truth_one_answer_at_a_time","title":"How Are You, Really?: Living Your Truth One Answer at a Time","description":"\n\u003cp\u003eForget Hustle Harder. Forget That 5 A.m. Wake-up. Forget Outlining Your Life Plan In Six-month, One-year, And Five-year Spans. Collectively, The Recent History We Have Lived Through Has Forced A Cultural Shift, A Reframing Of Our Perspective Around What Work Is For, What Work\/life Balance Really Means, And How We Want To Spend Our Time On The Planet. In Her First Book, Jenna Kutcher--entrepreneur, Photographer, Instagram Influencer, Teacher, Mom, And Host Of The Wildly Popular Goal Digger Podcast--shares Her Philosophy On How To Live A Life That Exists Outside The Tired Cliché Of Having It All. How Are You, Really? Is About Taking A Moment To Soak Up The Richness Of The Experience And Creating A Life That Allows For That. When Jenna Kutcher Was 22, She Left Her Corporate Job, Bought A Camera On Craigslist For $300, And Started Her Own Business As A Wedding Photographer. From That Single Investment In Herself, She Built A Successful Company, A Thriving Podcast, A Brand. But Her Driving Force Is Never About Working Harder\/smarter\/faster\/better. What Jenna Kutcher Embraces Is The Simple Notion That We, Women Especially, Crave Lives Of Fulfillment, Lives Of Enrichment. That Comes From Investing, First And Most Importantly In Ourselves And In Our Dreams. How To Make That Investment Successfully Is What How Are You, Really? Is About. Divided Into Three Sections, How Are You, Really? Is A Path To Coming Home To Yourself, Following What Your Intuition May Have Been Quietly Telling You To Do For A Long Time, And The Practical Tools For How To Make Changes For The Better. In Part One: Who You Are, Jenna Uses Stories From Her Childhood, Some Career False Starts, Her Marriage And Path To Motherhood, And More To Show How To Crystallize Your Sense Of Your Own Identity. Because How Can You Know What You Really, Truly Want Out Of Your Life If You Don't See Yourself Clearly? In Part Two: Who You Have, And Who Has You, Jenna Shows The Benefit Of Building A Support System, How Mentorship And Kindness Can Come In Surprising Ways And From Surprising Sources, And How By Giving Yourself In This Way To Others, You Grow. In Part Three: What You're Going To Do About It, Jenna Guides You Through Illustrations From Her Career On How To Turn Your Dearest And Deepest Wish, Your Goal, Into A Life That Brings Success, Joy, And--most Importantly--the Time To Enjoy The Fruits Of Your Labor. We All Want, Simply Put, A Life Of Enrichment. So, Ask Yourself The Question You've Been Avoiding. How Are You, Really? It's Time To Find Your Answer, And Start Living. This Is How You Get There.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSociology\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Dey Street Books","offers":[{"title":"Used - Very Good","offer_id":45262316470462,"sku":"0063221942-3","price":13.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71cLBxL17_L.jpg?v=1754092285"},{"product_id":"1593855958-primer_of_public_relations_research-_second_edition","title":"Primer of Public Relations Research, Second Edition","description":"\n\n\u003cp\u003eThis Practical, Comprehensive Work is Widely Regarded as the Standard Course Text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every Chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eNew to This Edition\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThoroughly updated to reflect the growth of social media and other technological changes.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eExpanded coverage of measuring return on investment.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eRestructured based on classroom experience: learning statistical concepts first will help students master the methods.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eEmphasizes a best-practice approach to designing and implementing research.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSocial Sciences\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommunication \u0026amp; Media Studies\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"The Guilford Press","offers":[{"title":"Used - Very Good","offer_id":45262387151038,"sku":"1593855958-3","price":61.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/41DE4d9wAaL._SL500.jpg?v=1754093391"},{"product_id":"0691142645-scroogenomics_why_you_shouldnt_buy_presents_for_the_holidays","title":"Scroogenomics: Why You Shouldn't Buy Presents for the Holidays","description":"\n\n\u003cp\u003eChristmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots—and lots—of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive—the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock? Lively and informed, \u003ci\u003eScroogenomics\u003c\/i\u003e illustrates how our consumer spending generates vast amounts of economic waste—to the shocking tune of eighty-five billion dollars each winter. Economist Joel Waldfogel provides solid explanations to show us why it's time to stop the madness and think twice before buying gifts for the holidays.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eWhen we buy for ourselves, every dollar we spend produces at least a dollar in satisfaction, because we shop carefully and purchase items that are worth more than they cost. Gift giving is different. We make less-informed choices, max out on credit to buy gifts worth less than the money spent, and leave recipients less than satisfied, creating what Waldfogel calls \"deadweight loss.\" Waldfogel indicates that this waste isn't confined to Americans—most major economies share in this orgy of wealth destruction. While recognizing the difficulties of altering current trends, Waldfogel offers viable gift-giving alternatives.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eBy reprioritizing our gift-giving habits, \u003ci\u003eScroogenomics\u003c\/i\u003e proves that we can still maintain the economy without gouging our wallets, and reclaim the true spirit of the holiday season.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSocial Sciences\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eHolidays\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Princeton University Press","offers":[{"title":"Used - Like New","offer_id":45262415102142,"sku":"0691142645-2","price":13.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61dNyAR2p3L.jpg?v=1754093630"},{"product_id":"0316316962-the_tipping_point_how_little_things_can_make_a_big_difference","title":"The Tipping Point: How Little Things Can Make a Big Difference","description":"\n\n\u003cp\u003eDefining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, \u003ci\u003eThe Tipping Point\u003c\/i\u003e is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.\u003c\/p\u003e Business Week \u003cp\u003e...an imaginative...treatise that's likely...to generate some buzz...it's hard not to be persuaded by Gladwell's thesis. Not only does he assemble a fascinating mix of facts in support of his theory...but he also manages to weave everything into a cohesive explanation of human behavior. What's more, we appreciate the optimism of a theory that supports, as another pundit once called it, the power of one...there's little doubt that the material will keep you awake...\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMedical Books\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePsychology\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSocial Psychology \u0026amp; Interactions\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Little, Brown","offers":[{"title":"Used - Good","offer_id":45262435745982,"sku":"0316316962-4","price":12.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61fHDpGTwHL.jpg?v=1754094125"},{"product_id":"1563674459-visual_merchandising_and_display5th_edition","title":"Visual Merchandising and Display 5th Edition","description":"\n\u003cp\u003eThis new edition of the best-selling text is for anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eCrafts, Hobbies \u0026amp; Home\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCrafts \u0026amp; Hobbies\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fairchild Books","offers":[{"title":"Used - Good","offer_id":45262555480254,"sku":"1563674459-4","price":21.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51FrZqsWFjL._SL500.jpg?v=1754099960"},{"product_id":"1440572178-cold_calling_techniques_that_really_work","title":"Cold Calling Techniques (That Really Work!)","description":"\n\n\u003cp\u003eThe definitive guide to cold calling success!\u003cbr\u003eFor more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of \u003ci\u003eCold Calling Techniques (That Really Work!)\u003c\/i\u003e, he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:\u003c\/p\u003e\n\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eTurn leads into prospects\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eLearn more about the client's needs\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eConvey the ability to meet the client's demands\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eOvercome common objections\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e With \u003ci\u003eCold Calling Techniques (That Really Work!), 7th Edition\u003c\/i\u003e, you'll watch your performance soar as you beat the competition and score a meeting every time!\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSkills\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Adams Media","offers":[{"title":"Used - Very Good","offer_id":45262566523070,"sku":"1440572178-3","price":14.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71MZaHaRWPL.jpg?v=1754100048"},{"product_id":"159184021x-purple_cow_transform_your_business_by_being_remarkable","title":"Purple Cow: Transform Your Business by Being Remarkable","description":"\n\u003cp\u003eDemonstrates The Need For Companies To Develop Innovative Products, Services, And Techniques That Consumers Will Seek Out, And Provides Examples Of Successful Marketers In Today's Changing Economy. Not Enough Ps -- The New P -- Boldfaced Words And Gutsy Assertions -- Before, During, And After -- The Greatest Thing Since Sliced Bread -- Did You Notice The Revolution? -- Why You Need The Purple Cow -- The Death Of The Tv-industrial Complex -- Before And After -- Consider The Beetle -- What Works? -- Why The Wall Street Journal Annoys Me So Much -- Awareness Is Not The Point -- The Will And The Way -- Case Study: Going Up? -- Case Study: What Should Tide Do? -- Getting In -- Ideas That Spread, Win -- The Big Misunderstanding -- Who's Listening? -- Cheating -- Who Cares? -- Not All Customers Are The Same -- The Law Of Large Numbers -- Case Study: Chip Conley -- The Problem With The Cow -- Follow The Leader -- Case Study: The Aeron Chair -- Projections, Profits, And The Purple Cow -- Case Study: The Best Baker In The World -- Mass Marketers Hate To Measure -- Case Study: Logitech -- Who Wins In The World Of The Cow -- Case Study: A New Kind Of Kiwi --^ The Benefits Of Being The Cow -- Case Study: The Italian Butcher -- Wall Street And The Cow -- The Opposite Of Remarkable -- The Pearl In The Bottle -- The Parody Paradox -- Seventy-two Pearl Jam Albums -- Case Study: Curad -- Sit There, Don't Just Do Something -- Case Study: United States Postal Service -- In Search Of Otaku -- Case Study: How Dutch Boy Stirred Up The Paint Business -- Case Study: Krispy Kreme -- The Process And The Plan -- The Power Of A Slogan -- Case Study: The Häagen-daz In Bronxville -- Sell What People Are Buying (and Talking About!) -- The Problem With Compromise -- Case Study: Motorola And Nokia -- The Magic Cycle Of The Cow -- What It Means To Be A Marketer Today -- Marketers No Longer: Now We're Designers -- What Does Howard Know? -- Do You Have To Be Outrageous To Be Remarkable? -- Case Study: Mcdonald's France -- But What About The Factory? -- The Problem With Cheap -- Case Study: What Should Hallmark.com Do? -- When The Cow Looks For A Job --^ Case Study: Tracey The Publicist -- Case Study: Robyn Waters Gets It -- Case Study: So Popular, No One Goes There Anymore -- Is It About Passion? -- True Facts -- Brainstorms -- Salt Is Not Boring, Eight More Ways To Bring The Cow To Work -- Brand And Company Index -- What Would Orwell Say? -- About The Author -- More Information -- Drink A Purple Cow, For Free! Seth Godin. Includes Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eProduct Management\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Portfolio","offers":[{"title":"Used - Very Good","offer_id":45262573306046,"sku":"159184021X-3","price":13.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/41x20B9ZMqL._SL500.jpg?v=1754100119"},{"product_id":"113727896x-masters_of_disaster_the_ten_commandments_of_damage_control","title":"Masters of Disaster: The Ten Commandments of Damage Control","description":"\n\u003cp\u003eWhether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing \"reply all\" can quickly become a thing of the past. In \u003ci\u003eMasters of Disaster\u003c\/i\u003e, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eIndustries\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMedia \u0026amp; Communications\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"St. Martin's Griffin","offers":[{"title":"Used - Good","offer_id":45262676721854,"sku":"113727896X-4","price":17.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71k0NXpA1jL.jpg?v=1754101436"},{"product_id":"1892366894-pre-_closing_for_network_marketing_yes_decisions_before_the_presentation_four_core_skills_series_for_network_marketing","title":"Pre-Closing for Network Marketing: \"Yes\" Decisions before the Presentation (Four Core Skills Series for Network Marketing)","description":"\n\n\u003cp\u003e\u003cb\u003eGet our prospects to make a “yes” decision immediately ... even before our presentation begins!\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003ePre-closing is natural. We make a final decision to go to a movie before we see the movie. We make a final decision to go to a restaurant before we see the menu. It is the same with sales presentations. Prospects decide first if they want our business or product, before they see our facts, features and benefits. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eClosing at the end of our presentations creates stress for us and our prospects. We hate the feeling of pushing for a final decision at the end of our presentation. Now we can confidently give our presentations without the pressure of trying to convince our prospects. Why? Because our prospects already want what we offer. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eGetting a “yes” decision first makes sense. Why would we even want to present our business or products unless our prospects wanted them first? Now our prospects will love every detail of our presentation. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eNo stress. No rejection. And a lot more fun.\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eSo instead of selling to customers with facts, feature and benefits, let’s talk to prospects in a way they like. We can now get that “yes” decision first, so the rest of our presentation will be easy. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eScroll up now, get your copy, and get your prospects to say “yes” immediately!\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Good","offer_id":45262711095486,"sku":"1892366894-4","price":13.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51lIvtDKILL._SL500.jpg?v=1754102016"},{"product_id":"1591396190-blue_ocean_strategy_how_to_create_uncontested_market_space_and_make_competition_irrelevant","title":"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant","description":"\n\u003cp\u003eIn A Book That Challenges Everything You Thought You Knew About The Requirements For Strategic Success, Kim And Mauborgne Argue That Cutthroat Competition Results In Nothing But A Bloody Red Ocean Of Rivals Fighting Over A Shrinking Profit Pool. Based On A Study Of 150 Strategic Moves Spanning More Than A Hundred Years And 30 Industries, The Authors Argue That Lasting Success Comes Not From Battling Competitors, But From Creating Blue Oceans--untapped New Market Spaces Ripe For Growth. Such Strategic Moves--which The Authors Call Value Innovation--create Powerful Leaps In Value That Often Render Rivals Obsolete For More Than A Decade. Blue Ocean Strategy Presents A Systematic Approach To Making The Competition Irrelevant.--from Publisher Description. Creating Blue Oceans -- Analytical Tools And Frameworks -- Reconstruct Market Boundaries -- Focus On The Big Picture, Not The Numbers -- Reach Beyond Existing Demand -- Get The Strategic Sequence Right -- Overcome Key Organizational Hurdles -- Build Execution Into Strategy -- The Sustainability And Renewal Of Blue Ocean Strategy. W. Chan Kim, Renée Mauborgne. Includes Bibliographical References (p. [223]-229) And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eProcesses \u0026amp; Infrastructure\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eStrategic Planning\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Harvard Business Review Press","offers":[{"title":"Used - Very Good","offer_id":45262739439806,"sku":"1591396190-3","price":15.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51CylbKTH4L._SL500.jpg?v=1754102293"},{"product_id":"0495006432-the_p_r_styleguide_formats_for_public_relations_practice","title":"The PR Styleguide: Formats for Public Relations Practice","description":"\n\u003cp\u003eA concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted practices in developing PR pieces are included, along with many visual examples and a breakdown of the goals for each piece.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSocial Sciences\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommunication \u0026amp; Media Studies\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wadsworth Publishing","offers":[{"title":"Used - Good","offer_id":45262739603646,"sku":"0495006432-4","price":15.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61OFWDPIHtL.jpg?v=1754102295"},{"product_id":"0762462019-how_to_win_friends-_influence_people_miniature_edition_the_only_book_you_need_to_lead_you_to_success","title":"How to Win Friends \u0026 Influence People (Miniature Edition)-(RP Minis)","description":"\n\u003cp\u003eOriginally Published During The Depths Of The Great Depression—and Equally Valuable During Booming Economies Or Hard Times—dale Carnegie's Rock-solid, Time-tested Advice Has Carried Countless People Up The Ladder Of Success In Their Business And Personal Lives. It Introduces Simple And Life-changing Concepts Such As: A Simple Way To Make A Good First Impression How To Criticize Other People—and Not Be Hated For It An Easy Way To Become A Good Conversationalist What To Do When Nothing Else Works Making People Glad To Do What You Want And So Much More!\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSelf-Help\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommunication \u0026amp; Social Skills\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"RP Minis","offers":[{"title":"Used - Good","offer_id":45262773321918,"sku":"0762462019-4","price":10.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/41hhBSfDlqL._SL500.jpg?v=1754102866"}],"url":"https:\/\/shop.sustainablebooks.com\/collections\/books-business-money-marketing-sales.oembed?page=4","provider":"Sustainable Books","version":"1.0","type":"link"}