{"title":"Sales \u0026 Selling","description":"\u003cp\u003e Title:Books\u0026gt;\u0026gt;Business \u0026amp; Money\u0026gt;\u0026gt;Marketing \u0026amp; Sales\u0026gt;\u0026gt;Sales \u0026amp; Selling\u003c\/p\u003e\u003cp\u003e Handle:books-business-money-marketing-sales-sales-selling\u003c\/p\u003e\u003cp\u003e Children :\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-sales-selling-general\"\u003eGeneral\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-sales-selling-management\"\u003eManagement\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"189236686x-the_one-_minute_presentation_explain_your_network_marketing_business_like_a_pro","title":"The One-Minute Presentation: Explain Your Network Marketing Business Like A Pro","description":"\n\n\u003cp\u003e\u003cb\u003eWhere do I start? What do I say? I don't want to sound like a salesman. How can I relax my prospects?\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhen we are untrained, giving presentations can be difficult. We don't know the real questions in the minds of our prospects. We don't know what triggers a \"yes\" or \"no\" decision. Many times, we don't even know where to start.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eOur fascination with information holds us back. We can't see the big picture because we are drowning in facts.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eAnd, what actually is the big picture? It is simply this: Does the prospect want to join our business or not?\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eBut what would happen if we changed our entire business presentation model?\u003c\/b\u003e First, we learn to get presentation appointments with almost 100% of the people we talk to. Next, we learn to give our entire business presentation in less than one minute. If we could do this, how do we think our prospects will feel? Thrilled!\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhen we can give our entire business presentation in less than one minute, many good things happen. We save time, not only for ourselves, but for our prospect. That makes two people happy. Plus, this gives us the flexibility to give our presentation anywhere, at any time, in any circumstances. And finally, all the sales tension disappears from our prospects when they know our presentation will take only one minute.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eLearn to make your business grow with this efficient, focused business presentation technique.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eOrder your copy now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSmall Business\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eHome-Based\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Like New","offer_id":45261017448638,"sku":"189236686X-2","price":10.47,"currency_code":"USD","in_stock":true},{"title":"Used - Very Good","offer_id":45261017481406,"sku":"189236686X-3","price":10.47,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":45261017546942,"sku":"189236686X-4","price":14.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71akgyiO0zL.jpg?v=1754076053"},{"product_id":"1259835642-predictable_prospecting_how_to_radically_increase_your_b2_b_sales_pipeline","title":"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline","description":"\n\u003cp\u003eThis Guide Provides The Immediately Implementable Strategies You Need To Build A Solid, Sustainable Pipeline - Whether You{u2019}re A Sales Or Marketing Executive, Team Leader, Or Sales Representative ... You{u2019}ll Learn How To Target And Track Ideal Prospects, Optimize Contact Acquisition, Continually Improve Performance, And Achieve Your Revenue Goals. The Book Includes Easy-to-use Charts And E-mail Templates, And Features Full Online Access To Sample Materials, Worksheets, And Blueprints To Add To Your Prospecting Tool Kit.--from Publisher Description. Introduction -- Internalizing Your Competitive Position -- Developing An Ideal Account Profile -- Crafting Ideal Prospect Personas -- Crafting The Right Message -- Getting Meetings Though Prospecting Campaigns -- (dis-) Qualifying Prospects -- Measuring And Optimizing Your Pipeline -- Leveraging The Right Tools -- Managing Sales Development Professionals -- Conclusion: The Future Of Predictable Prospecting. Marylou Tyler, Jeremey Donovan. Includes Bibliographical References And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSkills\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw Hill","offers":[{"title":"Used - Very Good","offer_id":45261755383998,"sku":"1259835642-3","price":22.47,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":45261755416766,"sku":"1259835642-4","price":22.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/412yjYemJrL._SL500.jpg?v=1754081668"},{"product_id":"1599186403-ultimate_guide_to_linked_in_for_business_access_more_than500_million_people_in10_minutes","title":"Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes","description":"\n\u003cp\u003eFind And Network With The Right Professionals You Know It's Smart To Connect With Over 500 Million Business Professionals On Linkedin, But You May Not Know How To Do It Without Wasting Tons Of Time And Money. Linkedin Expert And Trainer Ted Prodromou Delivers A Step-by-step Guide To Using Linkedin To Grow Your Business, Find Profitable Clients And Customers, And Hire The Perfect Employees. With More Than A Decade Of Experience Helping Businesses And Entrepreneurs Grow Using Seo, Pay-per-click Management, And Linkedin, Prodromou Sharesthe Most Effective Ways To Keep You And Your Business In Front Of Decision Makers And Build Strong Referral Networks. You'll Learn How To: Make Online Connections That Are As Strong As Those Made In Person Use Content Marketing To Build And Promote Your Thought Leadership Profile Build Trust With Prospective Clients By Exploring Similar Interests And Groups Develop A Closing Process That Convert Connections To Clients Leverage Your Linkedin Presence To Drive You And Your Business To The Top Of The Results Page On Multiple Search Engines--even Google As The Definitive Social Network For People Doing Business, Entrepreneurs Ignore Linkedin At Their Own Peril. Take The Direct Approach To Reaching The Movers And Shakers By Listening To What Ted Has To Say. --joel Comm, New York Times Bestselling Author Oftwitter Power 3.0: How To Dominate Your Market One Tweet At A Timeif You Want To Know The Behind-the-scenes, Real-world Strategies, You Need To Read This Book Filled With Applicable Tips And Tricks To Save You Time And Money, And To Give You A Roadmap To Actually Making Money On Linkedin. --scott Keffer, Bestselling Author And Founder Of Double Your Affluent ClientsÂ®\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eInternet \u0026amp; Social Media\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSocial Media for Business\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Entrepreneur Press","offers":[{"title":"Used - Good","offer_id":45261791068350,"sku":"1599186403-4","price":20.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51cz2A0-oLL._SL500.jpg?v=1754082467"},{"product_id":"1988617219-don-t_blame_the_lettuce_insights_to_help_you_grow_as_a_leader_and_nurture_your_workplace_culture","title":"Don’t Blame the Lettuce: Insights to Help You Grow as a Leader and Nurture Your Workplace Culture","description":"\n\u003cp\u003eGreat leaders are always searching for new ideas and approaches to their work because they know they must continue to evolve in order to succeed in an ever-changing world. And, just like a gardener who knows not to blame their lettuce for failing to thrive, great leaders know that itâs the conditions of their workplace that affect how their people perform and grow.\\\u003cbr\u003eThis book explores a variety of leadership insights that will help you meet challenges, respond to opportunities, and nurture a healthy workplace culture in new and innovative ways. In addition to each insight, youâll find questions for reflection, a practical application ideas, and additional resources related to each topic to help spark your own thoughts and discussions among your teams.\\\u003cbr\u003eThe common themes in this book are workplace culture and relationships. Although there are insights about vision, strategy, and innovation, you will learn that you must first focus on people to be productive and thrive as an organization.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSkills\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"ACHIEVE Publishing","offers":[{"title":"Used - Good","offer_id":45261801128126,"sku":"1988617219-4","price":15.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/812oKiLpMtL.jpg?v=1754082569"},{"product_id":"1892366819-getting_yes_decisions_what_insurance_agents_and_financial_advisors_can_say_to_clients","title":"Getting \"Yes\" Decisions: What insurance agents and financial advisors can say to clients.","description":"\n\n\u003cp\u003e\u003cb\u003eWhat causes potential clients to say âyesâ or ânoâ to our proposals?\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWell, if we could read our potential clientsâ minds, we would see the five questions they use to make their decisions.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eFive questions?\u003c\/b\u003e Yes. We will know the exact sequence and importance of these decision-making or decision-breaking questions. And 80% of this process happens even before our presentations or proposals begin.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhat does this mean to us in real life? No more convincing, proving, and information dumps. Instead, we will allow our prospects to willingly volunteer to do business with us, before we even propose solutions. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eEnjoy this clear and fascinating journey into our potential clientsâ minds. Discover why the old school sales techniques of the 1980s no longer work. Our prospects are over-marketed to, subject to constant advertising, and can search for their own solutions online. But none of this matters when we do our job of guiding them through the minefield of insecurity and doubt.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eIn the new world of instant decisions, we need to master the words and phrases to successfully move our potential clients to lifelong clients. Easy â¦ when we can read their minds and service their needs immediately.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCan we master these new words, phrases, and five questions quickly? Of course we can, and this book shows us how.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eLet sales experts Bernie De Souza and Tom \"Big Al\" Schreiter share their secrets of instant rapport through closing.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eOrder your book now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Very Good","offer_id":45261832945854,"sku":"1892366819-3","price":13.97,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":45261832978622,"sku":"1892366819-4","price":11.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/614sp4myTrL.jpg?v=1754082881"},{"product_id":"1640858881-always_be_the_buyer_attracting_other_peoples_highest_commitment_to_your_biggest_and_best_standards","title":"Always Be The Buyer: Attracting other people's highest commitment to your biggest and best standards","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eEvery entrepreneur starts out as a great salesperson. It's how you built and grew your business. But at a certain point, you're creating so much value that you become sought-after in the marketplace. And that's when you become the buyer. No longer will you just take any opportunity that comes your way. No longer will just any customer or client be worth your time and effort. Discover the characteristics of a buyer mindset that attracts others to you, and leave the selling phase of your life behind.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eLaw\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eCommercial\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Author Academy Elite","offers":[{"title":"Used - Very Good","offer_id":45261862666430,"sku":"1640858881-3","price":17.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71KUOLZCYsL.jpg?v=1754083456"},{"product_id":"1626345457-consistency_selling_powerful_sales_results-_every_lead-_every_time","title":"Consistency Selling: Powerful Sales Results. Every Lead. Every Time.","description":"\n\n\u003cbr\u003e\u003cb\u003eAMAZON BESTSELLER IN LEADERSHIP TRAINING\u003cbr\u003e\u003c\/b\u003e \u003cb\u003e\u003cbr\u003eAre your sales results \u003ci\u003ealways awesome\u003c\/i\u003e? Or do some months leave you wondering if you'll be able to pay your mortgage?\u003c\/b\u003e\u003cbr\u003e One of the most difficult parts of being a professional salesperson is managing the emotional peaks and valleys that accompany the ups and downs of sales. But according to Weldon Long, there is no challenge you can't overcome, and he shows how salespeople can thrive in the face of adversity if they are just willing to create the right mindset and implement the right sales process--\u003ci\u003econsistently\u003c\/i\u003e. \u003cbr\u003e\u003cbr\u003e Unreliable performance and unpredictable results are likely, says Long, because you aren't doing the same thing \u003ci\u003econsistently\u003c\/i\u003e on every sales call. If sales activities are random, results will be random. And random sales activities will never \u003ci\u003eaccidentally\u003c\/i\u003e start producing \u003ci\u003econsistent\u003c\/i\u003e sales results, just as \u003ci\u003econsistent\u003c\/i\u003e sales activities will never start producing \u003ci\u003erandom\u003c\/i\u003e results. It just can't happen. \u003cbr\u003e Whether it's a bad economy, a cheap competitor, bad leads, or a personal challenge, Long provides step-by-step advice on how you can make committed, consistent activities part of your daily sales routine so you will consistently be rewarded with the sales you deserve. \u003cbr\u003e Weldon Long is a successful entrepreneur, sales expert, and author, who--in 2003--walked out of a homeless shelter where he was living and within sixty months, had grown a sales organization to over $20 million in sales.\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Greenleaf Book Group Press","offers":[{"title":"Used - Good","offer_id":45262098464958,"sku":"1626345457-4","price":15.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61sKzioiGSL.jpg?v=1754088615"},{"product_id":"044669519x-the_new_strategic_selling_the_unique_sales_system_proven_successful_by_the_worlds_best_companies","title":"The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003ethe Book That Sparked A Selling Revolution In 1985 One Book Changed Sales And Marketing Forever. Rejecting Manipulative Tactics And Emphasizing Process, Strategic Selling Presented The Idea Of Selling As A Joint Venture And Introduced The Decade's Most Influential Concept, Win-win. The Response To Win-win Was Immediate And Helped Turn The Small Company That Created Strategic Selling, Miller Heiman, Into A Global Leader In Sales Development With The Most Prestigious Client List In The Industry. The New Strategic Selling This Modern Edition Of The Business Classic Confronts The Rapidly Evolving World Of Business-to-business Sales With New Real-world Examples, New Strategies For Confronting Competition, And A Special Section Featuring The Most Commonly Asked Questions From The Miller Heiman Workshops. Learn: \u003cbr\u003e• How To Identify The Four Real Decision Makers In Every Corporate Labyrinth \u003cbr\u003e• How To Prevent Sabotage By An Internal Deal-killer \u003cbr\u003e• How To Make A Senior Executive Eager To See You \u003cbr\u003e• How To Avoid Closing Business That You'll Later Regret \u003cbr\u003e• How To Manage A Territory To Provide Steady, Not Boom And Bust, Revenue \u003cbr\u003e• How To Avoid The Single Most Common Error When Dealing With The Competition.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Grand Central Publishing","offers":[{"title":"Used - Good","offer_id":45262140801214,"sku":"044669519X-4","price":16.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/91RW7P93ThL.jpg?v=1754089609"},{"product_id":"1885167601-the_little_red_book_of_selling12-5_principles_of_sales_greatness","title":"The Little Red Book of Selling: 12.5 Principles of Sales Greatness","description":"\n\n\u003cp\u003eSalespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.\u003c\/p\u003e Soundview Executive Book Summaries \u003cp\u003e\u003ci\u003eStrategies and Answers From a Lifetime of Selling\u003c\/i\u003e\u003cbr\u003eJeffrey Gitomer, the sales guru and author of the bestselling \u003ci\u003eThe Sales Bible\u003c\/i\u003e, has produced another gem of a book that addresses sales with a lively combination of humor and professionalism to help salespeople get their feet in many more doors. For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e to show them how to get past the usual obstacles and sell their products and services with new zest and vigor. \u003c\/p\u003e\n\u003cp\u003eFilled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy Red?\u003c\/i\u003e\u003cbr\u003e Gitomer explains that \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e has so much red ink in it and on it for a number of reasons. These include: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRed is the color of passion. Passion is the fulcrum point of selling. No passion, no sales.\u003c\/li\u003e \u003cli\u003eRed is the color of love. If you don't love what you sell, go sell something else.\u003c\/li\u003e \u003cli\u003eRed is the brightest color. You must be bright in order to convert selling to buying.\u003c\/li\u003e \u003cli\u003eRed is the most visible color. You must be visible to your customers with a value message, not just a sales pitch.\u003c\/li\u003e \u003cli\u003eRed is fire. If you're not on fire, you'll lose to someone who is.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBold Directives\u003c\/i\u003e\u003cbr\u003e Overflowing with Gitomer's rapid pace and quick wit, \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e contains more than 18 ways to become a sales success, 20 ways to beat a sales slump, 8.5 resources to tap in a pinch, 14 ways to create a personal brand, and a plethora of other handy tabulations that can help any salesperson quickly get to the root of his or her problems. Thumb tabs on the sides of the book's pages and a ribbon page marker make the book a convenient reference guide to handling sales dilemmas, giving value, using creativity and humor, and reducing a customer's risk. Clever cartoons and page design make \u003ci\u003eThe Little Red Book of Selling's\u003c\/i\u003e contents come alive with bold directives and professional advice.\u003c\/p\u003e \u003cp\u003eThe emotional edge to Gitomer's work is appropriate for his subject matter due to the important role emotion plays in the sales process. According to Gitomer, \"The sale is emotionally driven and emotionally decided. Then it is justified logically.\" Using colorful language to go along with his punchy lessons, Gitomer minces no words when telling salespeople what they should do to improve their sales numbers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eShow Up Prepared\u003c\/i\u003e\u003cbr\u003e After each chapter's numbered lists of resources and rules, Gitomer's daring format provides a personal action plan that breaks down his tips into secrets; success strategies; and bold, large-lettered statements or questions that convey the roots of his principles. For example, after discussing the power of networking, the following giant words fill the page:\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNetworking works well when you employ the two-word secret: Show up.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNetworking works best when you employ the three-word secret: Show up prepared.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eGitomer's direct style drives his points home in easy-to-understand quips and quotes that are formatted for maximum retention. Many pages throughout \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e offer a cartoon figure that provides a missed point (he calls them \"Red Whines\") and a solid counterpoint (a \"Red Selling Response\") that simply state basic principles that can be used along the sales cycle. For example, when discussing decision makers, the Red Whine reads, \"The guy said he had to talk it over with ...\" and the Red Selling Response is \"Decision makers don't need to talk it over with anyone.\"\u003c\/p\u003e \u003cp\u003eGitomer's sharp sense of humor and professional approach turn \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e into a unique and strategy-filled playbook that offers thousands of time-tested sales resources and techniques.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy We Like This Book\u003c\/i\u003e\u003cbr\u003e Gitomer's wild style and straight talk make \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e a fast read and an inspirational motivator for salespeople who need a powerful spark to ignite their passion for selling. By offering a positive perspective and many years of experience in an easy-to-reference volume, Gitomer puts the fun in the fundamentals of selling. 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This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development, with a client list leading the Fortune 500. And it shows why the principles of Conceptual Selling are more important today than ever before. The New Conceptual Selling Even in a world of cyber commerce, nothing beats a face-to-face meeting. And if you're one of those men and women who make their living in this highly demanding environment, this new edition of Conceptual Selling will change the way you interact with customers and clients, and the way you conduct your business career. 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Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and â most important of all â find greater happiness and peace of mind.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003ci\u003eThe Magic of Thinking Big\u003c\/i\u003e gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction â but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!\u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli\u003e\u003cb\u003eBelieve you can succeed and you will\u003c\/b\u003e\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\u003cb\u003eCure yourself of the fear of failure\u003c\/b\u003e\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\u003cb\u003eThink and dream creatively\u003c\/b\u003e\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\u003cb\u003eYou are what you think you are\u003c\/b\u003e\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\u003cb\u003eMake your attitudes your allies\u003c\/b\u003e\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\u003cb\u003eLearn how to think positively\u003c\/b\u003e\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\u003cb\u003eTurn defeat into victory\u003c\/b\u003e\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\u003cb\u003eUse goals to help you grow\u003c\/b\u003e\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e\u003cb\u003eThink like a leader\u003c\/b\u003e\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSelf-Help\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSuccess\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Touchstone","offers":[{"title":"Used - Good","offer_id":45369531269310,"sku":"0671646788-4","price":14.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/519YUB5oLeL._SL500.jpg?v=1757007425"},{"product_id":"1574443445-statistical_modeling_and_analysis_for_database_marketing_effective_techniques_for_mining_big_data","title":"Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data","description":"\n\u003cp\u003eTraditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. 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Whether you are selling houses or mutual funds, advertisements or ideas -- or anything else -- this book is for you. \u003cp\u003eWhen Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?\u003c\/p\u003e\n\u003cp\u003eThe answer is inside \u003ci\u003eHow I Raised Myself from Failure to Success in Selling.\u003c\/i\u003e Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. 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And sometimes it seems like you just donât know what works; your products and markets are changing, the incentive program that was so successful last year no longer produces the desired results, or perhaps the generous incentive program you created has yielded a corps of highly paid salespeople who spend most of their time on existing clients and minimal time generating new business -- and threaten to walk away with your customer base if you scale back paychecks!\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eIncentive programs are seductively powerful but complicated instruments. Without careful planning and implementation, they can be too stingy to motivate, too complex to understand, too quick to reward mediocre results, and too difficult to implement. But a well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThe Complete Guide to Sales Force Incentive Compensation is a practical, accessible, detailed roadmap to building a compensation system that gets it right by creating motivating incentives that produce positive outcomes. Packed with hundreds of real-life examples of what works and what doesnât, this important guide helps you:\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eïªï Understand the value of building an incentive plan that is aligned with your companyâs goals and culture.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eïªï Avoid the common trap of overusing incentives to solve too many sales management problems.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eïªï Measure the effectiveness of your current incentive program, employing easy-to-use tools and metrics for pinpointing its weak spots.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eïªï  Design a compensation plan that attracts and retains successful salespeople, including guidelines for determining the correct pay level, the best salary incentive mix, the proper performance measures, and the right performance payout relationship.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eïªï Select an incentive compensation plan that works for your organization -- then test the plan before it is launched.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eïªï Set territory-level goals that are fair and realistic, and avoid overpaying the sales force because goals are too easy, or demoralizing salespeople by having goals that are too difficult or not fairly assigned.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eïªï Create and manage sales contests, SPIFFs (Special Performance Incentive for Field Force), and recognition programs that consistently deliver the intended results.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eïªï Manage a successful transition to a new compensation plan and build efficient administration systems to support your plan.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eEvery year, corporations spend $200 billion compensating their sales forces, with extremely mixed results. 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Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of eighteen classic and contemporary sales books, including seven never-before-published summaries. Here, in one easy-to-digest volume, is just about everything you ever wanted to know about sales. The summarized titles cover every aspect of superior salesmanship from some of the most acclaimed and legendary sales gurus. For instance: Brian Tracy gives new and experiences salespeople additional ways to improve their numbers in Be A Sales Superstar. Tom Hopkins provides advice and encouragement to transform the average salesperson into a champion in How to Master the Art of Selling. Chet Holmes presents his twelve key strategies for doubling sales in any company in The Ultimate Sales Machine. Zig Ziglar bridges the past and present of sales strategy in Ziglar on Selling. 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Now in Zingerman's Guide to Giving Great Service, co-founder Ari Weinzweig shares the unique Zingerman method of treating customers, giving the reader step-by-step instructions on what to teach staff, how to train them, how to implement the training, how to measure their success, and finally, how to reward performance.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eSome of Zingerman's time-tested principles:\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e--Customers who get a great product but poor service won't be as loyal as those who are disappointed with a product but get great service.\u003cbr\u003e\n--You'll get more complaints if people believe you care enough to listen to them. 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This New Edition Includes More Firsthand Accounts Of How Principles Presented In The Book Apply To Personal Lives; Updated Coverage Of Popular Culture And New Technology; And More On How Compliance Principles Work In Other Cultures.--from Publisher Description. Preface -- Introduction -- Chapter 1. Weapons Of Influence -- Click, Whirr -- Betting The Shortcut Odds -- The Profiteers -- Jujitsu -- Summary -- Study Questions -- Chapter 2. Reciprocation: The Old Give And Take ... 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How to Get Your Competition Fired has helped agents turn more prospects into customers by powerfully defining Selective's, and their own, competitive advantages.\"\u003cbr\u003e\nâJim Caragher, Senior Vice President, Selective Insurance Group, Branchville, New Jersey\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\"This is not just a good idea that may or may not work. 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Now Gary Explains Why That's Even More True Today, Offering His Perspective On What Has Changed In The Last Nine Years And What Principles Remain Timeless. He Also Shares Stories From Other Entrepreneurs Who Have Grown Wealthier -- And Not Just Financially -- Than They Ever Imagined Possible By Following Crush It Principles. The Secret To Their Success (and Gary's) Has Everything To Do With Their Understanding Of The Social Media Platforms And Their Willingness To Do Whatever It Took To Make These Tools Work To Their Utmost Potential. Gary Dissects Every Current Major Social Media Platform So That Anyone, From A Plumber To A Professional Ice Skater, Will Know Exactly How To Amplify His Or Her Personal Brand On Each. He Offers Both Theoretical And Tactical Advice On How To Become The Biggest Thing On Old Standbys Like Twitter, Facebook, Youtube, Instagram, Pinterest, And Snapchat; Podcast Platforms Like Spotify, Soundcloud, Iheartradio, And Itunes; And Other Emerging Platforms Such As Musical.ly. For Those With More Experience, Crushing It! Illuminates Some Little-known Nuances And Provides Innovative Tips And Clever Tweaks Proven To Enhance More Common Tried-and-true Strategies. Crushing It! Is A Guide To Building Your Own Path To Professional And Financial Success And A Blueprint To Living Life On Your Own Terms.-- Part I, Get Pumped: The Path Is All Yours -- What (still) Matters -- The Eighth Essential -- Content -- What's Stopping You? -- The Only Thing You Need To Give Yourself To Crush It -- Part Ii, Create Your Pillar: First, Do This -- Get Discovered -- Musical.ly -- Snapchat -- Twitter -- Youtube -- Facebook -- Instagram -- Podcasts -- Voice-first -- Conclusion. Gary Vaynerchuk. Includes Bibliographical References (pages 267-272).\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePolitics \u0026amp; Social Sciences\u003c\/li\u003e\u003c\/ul\u003e\n\n","brand":"Harper Business","offers":[{"title":"Used - Very Good","offer_id":47622495699134,"sku":"0062674676-3","price":14.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/81kuDaPqnlL.jpg?v=1781181729"},{"product_id":"0470142510-coaching_salespeople_into_sales_champions_a_tactical_playbook_for_managers_and_executives","title":"Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives","description":"\n\n\u003cp class=\"null1\"\u003ePraise for COACHING SALESPEOPLE INTO SALES CHAMPIONS\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\"I see tremendous value for anyone who reads this book. If you embrace Keith's philosophy around coaching, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude.\"\u003cbr\u003e\nâDr. Denis Waitley, bestselling author of \u003ci\u003eThe Seeds of Greatness\u003c\/i\u003e and \u003ci\u003eThe Psychology of Winning\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\"There is no other single activity to boost sales that works better than sales coaching and this book is the best ever written on how to do it well.\"\u003cbr\u003e\nâBrian Tracy, author of \u003ci\u003eGetting Rich Your Own Way\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\"Fluffless! Rosen continues to give practical, A-to-Z how-to advice. After you read it, simply do it!\"\u003cbr\u003e\nâAnthony Parinello, author of \u003ci\u003eSelling to VITO\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\"Keith has done a tremendous job outlining the importance of coaching versus managing. Implementing Keith's playbook will drive the development of high-performance salespeople and superior results.\"\u003cbr\u003e\nâKelly Carioti, Vice President, Specialty and Self-Service Retail, PepsiCo\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\"Where most books on sales management are filled with biased ideology and abstract concepts, Keith Rosen's book is refreshingly practical. It contains concrete steps on what to coach, how to coach, and how to bring out people's hidden talents without resentment or frustration. This is clearly the best book on sales coaching I've seen in a decade.\"\u003cbr\u003e\nâGerhard Gschwandtner, founder and Publisher of \u003ci\u003eSelling Power\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\"This is a book that will truly take entire sales organizations to the next level. Keith is spot on, and his approach to accountability in the coaching process is what so many salespeople and sales managers are missing.\"\u003cbr\u003e\nâTom Ziglar, CEO, Ziglar, Inc.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\"To lead is to serve and to truly serve is to coach. In Keith Rosen's brilliant book, you'll not only learn how to create a winning culture and a competitive advantage for your team through coaching but also how to create and leave a legacy that you'll be proud of.\"\u003cbr\u003e\nâVince Thompson, author of \u003ci\u003eIgnited\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wiley","offers":[{"title":"Used - Very Good","offer_id":47622515818686,"sku":"0470142510-3","price":12.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61ljDaUHs6L.jpg?v=1781182814"},{"product_id":"1942389043-the_six_sales_powers_to_u_n_s_t_o_p_p_a_b_l_e_s_e_l_l_i_n_g","title":"The Six Sales Powers to UNSTOPPABLE SELLING","description":"\n\n\u003cp\u003eA BOOK SALESPEOPLE HAVE BEEN BEGGING FOR...   \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhether you want to make more money by closing more sales, having as many prospects as you can possibly handle and\/or you want to continue honing your sales craft, then \u003ci\u003eUnstoppable Selling\u003c\/i\u003e is for you! Get Powerful Information That Will Never Become Obsolete  \u003ci\u003e\"This book is easy to read, flows from chapter to chapter and will give you a time-tested resource for you to improve your career no matter how long you've been selling, what you sell, or where you sell it.\"\u003c\/i\u003e Duane Marino   \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eTake a look at some of the incredible opportunities this book is going to immediately give you: \u003c\/p\u003e\n\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003e Model your selling after the top salespeople in the world \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Make more money \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Sell more product \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Work fewer hours \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Have more appointments \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Set goals properly and reach them \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Become a better time manager \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Learn how to master body language \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Establish what great customer service really is \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Identify language patterns that can make or break your sale \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Use the same skills sales expert Duane Marino has mastered, and bring your career to entirely new levels \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e ...and much, much more!\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSales \u0026amp; Selling\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGeneral\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Prominent Books, LLC","offers":[{"title":"Used - Good","offer_id":47672434852030,"sku":"1942389043-4","price":18.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/41lWrylqWIL._SL500.jpg?v=1781709492"},{"product_id":"0470744596-herd_how_to_change_mass_behaviour_by_harnessing_our_true_nature","title":"Herd: How to Change Mass Behaviour by Harnessing Our True Nature","description":"\n\n\u003cp\u003e\"...fascinating. Like Malcolm Gladwell on speed.\"\u003cbr\u003e âTHE GUARDIAN \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\"HERD is a rare thing: a book that transforms the reader's perception of how the world works\".\u003cbr\u003e âMatthew D'Ancona, THE SPECTATOR\u003c\/p\u003e \u003cp\u003e\"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.\"\u003cbr\u003e âDaniel Finkelstein, THE TIMES\u003c\/p\u003e \u003cp\u003eThis paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.\u003c\/p\u003e \u003cp\u003eSince the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.\u003c\/p\u003e \u003cp\u003eHERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wiley","offers":[{"title":"Used - Very Good","offer_id":47688360231102,"sku":"0470744596-3","price":12.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61ffvNXfGUL.jpg?v=1781879951"},{"product_id":"0471720259-what_makes_winning_brands_different_the_hidden_method_behind_the_worlds_most_successful_brands","title":"What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThis book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise techniques which systematically help to build winning brands, achieve growth and solve any brand problem.\u003cbr\u003e * Provides the first ever complete analysis of successful brands to discover what has really driven their success. Enables readers to build for the first time on this global branding experience.\u003cbr\u003e * Identifies the 'growth codes' consistently applied by successful brands, and isolates them to create a global standard tool that anyone can apply them to sell more product at minimum risk.\u003cbr\u003e * Based on a six-year study of 1,045 extremely successful brands from all over the world. Includes international case examples from Nestlé, Siemens, Procter and Gamble and many more.\u003cbr\u003e * Formerly at Procter \u0026amp; Gamble, the authors are among Europe's leading marketers. They run their own agency and have been selected as marketers for the world's first virtual agency.\u003c\/p\u003e Booknews \u003cp\u003eMarketing consultants Buchholz and W\u0026lt;:o\u0026gt;rdemann present the results of their six year study of 1000-plus successful brands in the food, non- food, consumer goods, investment goods, and service industries. They posit that these brands achieve outstanding growth by adhering to specific laws (which the authors call \"Growth Codes\") when activating a specific purchase motive in the consumer's mind. Case studies describe how each \"Growth Code\" works and its application to various types of businesses. Originally published in Germany under the title . Translated by J. Derek Brennan. Annotation c. Book News, Inc., Portland, OR (booknews.com)\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eEntrepreneurship\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wiley","offers":[{"title":"Used - Very Good","offer_id":47688521613502,"sku":"0471720259-3","price":15.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/617D-uvH_VL.jpg?v=1781880846"}],"url":"https:\/\/shop.sustainablebooks.com\/collections\/books-business-money-marketing-sales-sales-selling.oembed?page=2","provider":"Sustainable Books","version":"1.0","type":"link"}