{"title":"Marketing","description":"\u003cp\u003e Title:Books\u0026gt;\u0026gt;Business \u0026amp; Money\u0026gt;\u0026gt;Marketing \u0026amp; Sales\u0026gt;\u0026gt;Marketing\u003c\/p\u003e\u003cp\u003e Handle:books-business-money-marketing-sales-marketing\u003c\/p\u003e\u003cp\u003e Children :\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-marketing-direct\"\u003eDirect\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-marketing-general\"\u003eGeneral\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-marketing-global\"\u003eGlobal\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-marketing-industrial\"\u003eIndustrial\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-marketing-multilevel\"\u003eMultilevel\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-marketing-product-management\"\u003eProduct Management\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-marketing-research\"\u003eResearch\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/books-business-money-marketing-sales-marketing-telemarketing\"\u003eTelemarketing\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"0688123163-raving_fans_a_revolutionary_approach_to_customer_service","title":"Raving Fans: A Revolutionary Approach to Customer Service","description":"\n\n\u003cp\u003e\"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.\"\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis, in a nutshell, is the advice given to a new Area Manager on his first day—in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eWritten in the parable style of \u003cb\u003eThe One Minute Manager, Raving Fans\u003c\/b\u003e uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature—not just another program of the month.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eAmerica is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. \u003cb\u003eRaving Fans\u003c\/b\u003e includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace—and turn their customers into raving, spending fans.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n                        \u003cp\u003eWritten in the parable style of \u003ci\u003eThe One Minute Manager\u003c\/i\u003e by its co-author, \u003ci\u003eRaving Fans\u003c\/i\u003e uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make stunning customer service a constant feature -- not just another program of the month.\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSelf-Help\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSuccess\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"William Morrow","offers":[{"title":"Used - Good","offer_id":45260965871806,"sku":"0688123163-4","price":12.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51974V029lL._SL500.jpg?v=1754075820"},{"product_id":"189236686x-the_one-_minute_presentation_explain_your_network_marketing_business_like_a_pro","title":"The One-Minute Presentation: Explain Your Network Marketing Business Like A Pro","description":"\n\n\u003cp\u003e\u003cb\u003eWhere do I start? What do I say? I don't want to sound like a salesman. How can I relax my prospects?\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhen we are untrained, giving presentations can be difficult. We don't know the real questions in the minds of our prospects. We don't know what triggers a \"yes\" or \"no\" decision. Many times, we don't even know where to start.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eOur fascination with information holds us back. We can't see the big picture because we are drowning in facts.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eAnd, what actually is the big picture? It is simply this: Does the prospect want to join our business or not?\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eBut what would happen if we changed our entire business presentation model?\u003c\/b\u003e First, we learn to get presentation appointments with almost 100% of the people we talk to. Next, we learn to give our entire business presentation in less than one minute. If we could do this, how do we think our prospects will feel? Thrilled!\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhen we can give our entire business presentation in less than one minute, many good things happen. We save time, not only for ourselves, but for our prospect. That makes two people happy. Plus, this gives us the flexibility to give our presentation anywhere, at any time, in any circumstances. And finally, all the sales tension disappears from our prospects when they know our presentation will take only one minute.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eLearn to make your business grow with this efficient, focused business presentation technique.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eOrder your copy now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSmall Business\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eHome-Based\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Like New","offer_id":45261017448638,"sku":"189236686X-2","price":10.47,"currency_code":"USD","in_stock":true},{"title":"Used - Very Good","offer_id":45261017481406,"sku":"189236686X-3","price":10.47,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":45261017546942,"sku":"189236686X-4","price":13.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71akgyiO0zL.jpg?v=1754076053"},{"product_id":"1948197081-the_four_color_personalities_for_m_l_m_the_secret_language_for_network_marketing","title":"The Four Color Personalities For MLM: The Secret Language For Network Marketing","description":"\n\n\u003cp\u003e\u003cb\u003eMind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill.\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eOur prospects have a different point-of-view. So \u003cb\u003ehow\u003c\/b\u003e do we talk to prospects in a way they \"get it\" and enjoy our message? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eBy quickly identifying our prospect’s color personality. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eDiscover the \u003cb\u003eprecise magic words to say\u003c\/b\u003e to each of the four personalities. This isn’t a boring research textbook on the four different personalities. This book shows a \u003cb\u003efun, easy way\u003c\/b\u003e to talk to our prospects based on how they see and feel about the world. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe results are stunning.\u003c\/b\u003e Shy distributors become confident when they understand how their prospects think. Experienced distributors have short conversations that get prospects to join immediately. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhy be frustrated with prospects? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eInstead, quickly discover the four personalities in a fun way that we will always remember. We will enjoy observing and analyzing our friends, co-workers and relatives, and we will see the way they see the world. It feels like we have 3D glasses in our network marketing career. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eOf the 25 skills, this is the first skill that new distributors should learn. Why? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e1. It gives new distributors instant \u003cb\u003econfidence.\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e2. It \u003cb\u003eeliminates\u003c\/b\u003e rejection. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e3. It helps prospects listen with \u003cb\u003eopen minds\u003c\/b\u003e. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e4. It gets \u003cb\u003einstant\u003c\/b\u003e results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWhat could be better than that?\u003c\/p\u003eWe won’t have to look for great prospects when we know the four color personalities. We will have the ability to \u003cb\u003eturn ordinary\u003c\/b\u003e people into \u003cb\u003ehot prospects\u003c\/b\u003e by recognizing their color personalities and by saying the right words. \u003cp\u003eBy using humorous, slightly exaggerated examples of the four personality traits, we will remember this skill and can use it \u003cb\u003eimmediately\u003c\/b\u003e. Life is more fun when we are the only one with the 3D glasses. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eThis is the one skill that we will use every day for the rest of our lives!\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eGet ready to smile and achieve immediate rapport and quick results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003cb\u003eOrder your copy now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSmall Business\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eHome-Based\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Very Good","offer_id":45261018661054,"sku":"1948197081-3","price":14.97,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":45261018693822,"sku":"1948197081-4","price":10.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61j_hdaMtML.jpg?v=1754076059"},{"product_id":"0078112109-services_marketing_integrating_customer_focus_across_the_firm","title":"Services Marketing: Integrating Customer Focus Across the Firm","description":"\n\u003cp\u003eZeithaml's Services Marketing Introduces Readers To The Vital Role That Services Play In The Economy And Its Future. Services Dominate The Advanced Economies Of The World, And Virtually All Companies View Services As Critical To Retaining Their Customers.  The Seventh Edition Maintains A Managerial Focus By Incorporating Company Examples And Strategies For Addressing Issues In Every Chapter, Emphasizing The Knowledge Needed To Implement Service Strategies For Competitive Advantage Across Industries.  New Research References And Examples In Every Chapter Include Increased Coverage Of New Business Model Examples Such As Airbnb, Uber, Opentable, Mint\/intuit, And Others, Alongside Greater Emphasis On Technology, Digital And Social Marketing, Big Data, And Data Analytics As A Service.  View Table Of Contents And Features Below For More Information--,this Text Is For Students And Business People Who Recognize The Vital Role That Services Play In The Economy And Its Future. The Advanced Economies Of The World Are Now Dominated By Services, And Virtually All Companies View Service As Critical To Retaining Their Customers Today And In The Future. Manufacturing And Product-dominant Companies That, In The Past, Have Depended On Their Physical Products For Their Livelihood Now Recognize That Service Provides One Of Their Few Sustainable Competitive Advantages--\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMultilevel\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw Hill","offers":[{"title":"Used - Good","offer_id":45261167263934,"sku":"0078112109-4","price":24.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51NaGCKdsqL._SL500.jpg?v=1754077069"},{"product_id":"0316346624-the_tipping_point_how_little_things_can_make_a_big_difference","title":"The Tipping Point: How Little Things Can Make a Big Difference","description":"\n\u003cp\u003eIdeas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing The World. Gladwell Develops These And Other Concepts (such As The Stickiness Of Ideas Or The Effect Of Population Size On Information Dispersal) Through Simple, Clear Explanations And Entertainingly Illustrative Anecdotes. The Three Rules Of Epidemics -- The Law Of The Few: Connectors, Mavens, And Salesmen -- The Stickiness Factor: Sesame Street, Blue's Clues, And The Educational Virus -- The Power Of Context (part One): Bernie Goetz And The Rise And Fall Of New York City Crime -- The Power Of Context (part Two): The Magic Number One Hundred And Fifty -- Case Study: Rumors, Sneakers, And The Power Of Translation -- Case Study: Suicide, Smoking, And The Search For The Unsticky Cigarette -- Conclusion: Focus, Test, And Believe -- Afterword: Tipping Point Lessons From The Real World. Malcolm Gladwell ; [with A New Afterword By The Author]. Originally Published: Boston : Little, Brown, C2000. Includes Bibliographical References And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMedical Books\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePsychology\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSocial Psychology \u0026amp; Interactions\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Back Bay Books","offers":[{"title":"Used - Good","offer_id":45261176012990,"sku":"0316346624-4","price":12.47,"currency_code":"USD","in_stock":true},{"title":"Used - Very Good","offer_id":46671070527678,"sku":"0316346624-3","price":13.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/413m6ydPBjL._SL500.jpg?v=1754077120"},{"product_id":"1892366347-the_four_color_personalities_for_m_l_m_the_secret_language_for_network_marketing","title":"The Four Color Personalities For MLM: The Secret Language For Network Marketing","description":"\n\n\u003cb\u003eMind reading = fun! When we know how prospects think, selling and sponsoring are easy. Read deep inside our prospects’ minds with this easy skill.\u003c\/b\u003e \u003cp\u003e Our prospects have a different point-of-view. So \u003cb\u003ehow\u003c\/b\u003e do we talk to prospects in a way they \"get it\" and enjoy our message? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e By quickly identifying our prospect’s color personality. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Discover the \u003cb\u003eprecise magic words to say\u003c\/b\u003e to each of the four personalities. This isn’t a boring research textbook on the four different personalities. This book shows a \u003cb\u003efun, easy way\u003c\/b\u003e to talk to our prospects based on how they see and feel about the world. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e \u003cb\u003eThe results are stunning.\u003c\/b\u003e Shy distributors become confident when they understand how their prospects think. Experienced distributors have short conversations that get prospects to join immediately. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Why be frustrated with prospects? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Instead, quickly discover the four personalities in a fun way that we will always remember. We will enjoy observing and analyzing our friends, co-workers and relatives, and we will see the way they see the world. It feels like we have 3D glasses in our network marketing career. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e Of the 25 skills, this is the first skill that new distributors should learn. Why? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 1. It gives new distributors instant \u003cb\u003econfidence.\u003c\/b\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 2. It \u003cb\u003eeliminates\u003c\/b\u003e rejection. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 3. It helps prospects listen with \u003cb\u003eopen minds\u003c\/b\u003e. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e 4. It gets \u003cb\u003einstant\u003c\/b\u003e results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e What could be better than that? \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e We won’t have to look for great prospects when we know the four color personalities. We will have the ability to \u003cb\u003eturn ordinary\u003c\/b\u003e people into \u003cb\u003ehot prospects\u003c\/b\u003e by recognizing their color personalities and by saying the right words. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e By using humorous, slightly exaggerated examples of the four personality traits, we will remember this skill and can use it \u003cb\u003eimmediately\u003c\/b\u003e. Life is more fun when we are the only one with the 3D glasses. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e \u003cb\u003eThis is the one skill that we will use every day for the rest of our lives!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eGet ready to smile and achieve immediate rapport and quick results. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e \u003cb\u003eOrder your copy now!\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eMultilevel\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Fortune Network Publishing","offers":[{"title":"Used - Very Good","offer_id":45261427474622,"sku":"1892366347-3","price":14.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51o084xLJdL._SL500.jpg?v=1754078582"},{"product_id":"1260441539-data_driven_harnessing_data_and_a_i_to_reinvent_customer_engagement","title":"Data Driven: Harnessing Data and AI to Reinvent Customer Engagement","description":"\n\n\u003cb\u003e\u003ci\u003eAxiom Business Book Award Silver Medalist in Business Technology\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world\u003c\/b\u003eA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. \u003ci\u003eData Driven\u003c\/i\u003e will show you how to:\u003cbr\u003e●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of markets\u003cbr\u003eYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.  Sure to be a classic,\u003ci\u003e Data Driven\u003c\/i\u003e is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eWeb Development \u0026amp; Design\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eWeb Marketing\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw Hill","offers":[{"title":"Used - Very Good","offer_id":45261690634430,"sku":"1260441539-3","price":18.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71lrM0gmffL.jpg?v=1754081063"},{"product_id":"0997948213-get_over_your_damn_self_the_no-_b_s_blueprint_to_building_a_life-_changing_business","title":"Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business","description":"\n\u003cp\u003eRomi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. 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Dubner Show That Economics Is, At Root, The Study Of Incentives -- How People Get What They Want, Or Need, Especially When Other People Want Or Need The Same Thing. In Freakonomics, They Set Out To Explore The Hidden Side Of ... Well, Everything. The Inner Workings Of A Crack Gang. The Truth About Real-estate Agents. The Myths Of Campaign Finance. The Telltale Marks Of A Cheating Schoolteacher. The Secrets Of The Ku Klux Klan.\u003cbr\u003e What Unites All These Stories Is A Belief That The Modern World, Despite A Surfeit Of Obfuscation, Complication, And Downright Deceit, Is Not Impenetrable, Is Not Unknowable, And -- If The Right Questions Are Asked -- Is Even More Intriguing Than We Think. All It Takes Is A New Way Of Looking. 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On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic \"The Five Competitive Forces That Shape Strategy,\" as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis collection is organized by topic, allowing the reader easy access to the wide range of Porter's work. 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Competitive Herd (critique) -- No Contest (celebration) -- Human Touch (reflection). Youngme Moon ; Illustrations By Lynn Carruthers. 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Blinded By Delight -- The New Battleground For Customer Loyalty -- Why Your Customers Don't Want To Talk To You -- The Worst Question A Service Rep Can Ask -- Just Because There's Nothing You Can Do Doesn't Mean There's Nothing You Can Do -- To Get Control, You Have To Give Control -- The Disloyalty Detector : Customer Effort Score V2.0 -- Making Low Effort Stick -- Effort Beyond The Contact Center. Matthew Dixon, Nick Toman, And Rick Delisi. 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For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e to show them how to get past the usual obstacles and sell their products and services with new zest and vigor. \u003c\/p\u003e\n\u003cp\u003eFilled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy Red?\u003c\/i\u003e\u003cbr\u003e Gitomer explains that \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e has so much red ink in it and on it for a number of reasons. These include: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRed is the color of passion. Passion is the fulcrum point of selling. No passion, no sales.\u003c\/li\u003e \u003cli\u003eRed is the color of love. If you don't love what you sell, go sell something else.\u003c\/li\u003e \u003cli\u003eRed is the brightest color. You must be bright in order to convert selling to buying.\u003c\/li\u003e \u003cli\u003eRed is the most visible color. You must be visible to your customers with a value message, not just a sales pitch.\u003c\/li\u003e \u003cli\u003eRed is fire. If you're not on fire, you'll lose to someone who is.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBold Directives\u003c\/i\u003e\u003cbr\u003e Overflowing with Gitomer's rapid pace and quick wit, \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e contains more than 18 ways to become a sales success, 20 ways to beat a sales slump, 8.5 resources to tap in a pinch, 14 ways to create a personal brand, and a plethora of other handy tabulations that can help any salesperson quickly get to the root of his or her problems. Thumb tabs on the sides of the book's pages and a ribbon page marker make the book a convenient reference guide to handling sales dilemmas, giving value, using creativity and humor, and reducing a customer's risk. Clever cartoons and page design make \u003ci\u003eThe Little Red Book of Selling's\u003c\/i\u003e contents come alive with bold directives and professional advice.\u003c\/p\u003e \u003cp\u003eThe emotional edge to Gitomer's work is appropriate for his subject matter due to the important role emotion plays in the sales process. According to Gitomer, \"The sale is emotionally driven and emotionally decided. Then it is justified logically.\" Using colorful language to go along with his punchy lessons, Gitomer minces no words when telling salespeople what they should do to improve their sales numbers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eShow Up Prepared\u003c\/i\u003e\u003cbr\u003e After each chapter's numbered lists of resources and rules, Gitomer's daring format provides a personal action plan that breaks down his tips into secrets; success strategies; and bold, large-lettered statements or questions that convey the roots of his principles. For example, after discussing the power of networking, the following giant words fill the page:\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNetworking works well when you employ the two-word secret: Show up.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNetworking works best when you employ the three-word secret: Show up prepared.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eGitomer's direct style drives his points home in easy-to-understand quips and quotes that are formatted for maximum retention. Many pages throughout \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e offer a cartoon figure that provides a missed point (he calls them \"Red Whines\") and a solid counterpoint (a \"Red Selling Response\") that simply state basic principles that can be used along the sales cycle. 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