{"title":"Advertising","description":"\u003cp\u003e Title:Books\u0026gt;\u0026gt;Business \u0026amp; Money\u0026gt;\u0026gt;Marketing \u0026amp; Sales\u0026gt;\u0026gt;Advertising\u003c\/p\u003e\u003cp\u003e Handle:books-business-money-marketing-sales-advertising\u003c\/p\u003e\u003cp\u003e Children :\u003c\/p\u003e","products":[{"product_id":"0316346624-the_tipping_point_how_little_things_can_make_a_big_difference","title":"The Tipping Point: How Little Things Can Make a Big Difference","description":"\n\u003cp\u003eIdeas, Products, Messages And Behaviors Spread Just Like Viruses Do. Behavior Can Ripple Outward Until A Critical Mass Or Tipping Point Is Reached, Changing The World. Gladwell Develops These And Other Concepts (such As The Stickiness Of Ideas Or The Effect Of Population Size On Information Dispersal) Through Simple, Clear Explanations And Entertainingly Illustrative Anecdotes. The Three Rules Of Epidemics -- The Law Of The Few: Connectors, Mavens, And Salesmen -- The Stickiness Factor: Sesame Street, Blue's Clues, And The Educational Virus -- The Power Of Context (part One): Bernie Goetz And The Rise And Fall Of New York City Crime -- The Power Of Context (part Two): The Magic Number One Hundred And Fifty -- Case Study: Rumors, Sneakers, And The Power Of Translation -- Case Study: Suicide, Smoking, And The Search For The Unsticky Cigarette -- Conclusion: Focus, Test, And Believe -- Afterword: Tipping Point Lessons From The Real World. Malcolm Gladwell ; [with A New Afterword By The Author]. Originally Published: Boston : Little, Brown, C2000. 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Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. 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Regulatory\u003c\/p\u003e\n\u003cp\u003echanges have rewritten the trading rules; the emphasis has changed\u003c\/p\u003e\n\u003cp\u003efrom grains and metals to financial instruments, such as Treasury\u003c\/p\u003e\n\u003cp\u003ebonds and foreign currencies; computers and the Internet have made the\u003c\/p\u003e\n\u003cp\u003edissemination and digestion of information widespread and immediate;\u003c\/p\u003e\n\u003cp\u003eand commission rates have fallen significantly, benefiting both\u003c\/p\u003e\n\u003cp\u003ehedgers and speculators. The Futures game, Third Edition, helps\u003c\/p\u003e\n\u003cp\u003etraders prepare for trading today and well into the 21st century. This\u003c\/p\u003e\n\u003cp\u003erevised and updated edition of the classic futures traders' guidebook\u003c\/p\u003e\n\u003cp\u003eprovides valuable, accurate knowledge of: today's important markets.\u003c\/p\u003e\n\u003cp\u003eFrom interest rate and foreign currency futures to worldwide petroleum\u003c\/p\u003e\n\u003cp\u003emarkets, discover high profit\/protection strategies for trading the\u003c\/p\u003e\n\u003cp\u003emost popular markets! Hedging versus speculating. These two different\u003c\/p\u003e\n\u003cp\u003emotives often have diametrically different strategies. Find out which\u003c\/p\u003e\n\u003cp\u003estrategies work best for each. Trading and research software. Discover\u003c\/p\u003e\n\u003cp\u003ethe most popular and functional software products for both fundamental\u003c\/p\u003e\n\u003cp\u003eand technically driven forecasting application. Filled with Hundreds\u003c\/p\u003e\n\u003cp\u003eof recent studies and research projects on futures markets,\u003c\/p\u003e\n\u003cp\u003eenlightening explanations of recent regulatory changes, and more, The\u003c\/p\u003e\n\u003cp\u003eFutures game, Third Edition, provides a complete overview of the game\u003c\/p\u003e\n\u003cp\u003ein which global knowledge is now a requirement—and the potential for\u003c\/p\u003e\n\u003cp\u003eextraordinary profits continues to climb.\u003c\/p\u003e\n\u003cp\u003eRichard Teweles, Ph.D., is a well-respected consultant and legal advisor in the futures and securities industries, and a retired professor of finance, real estate, and law at California State University at Long Beach. He has served as a brokerage industry executive, and has acted as a consultant to more than 400 brokerage firms, law firms, exchanges, and regulatory agencies.\u003c\/p\u003e\n\u003cp\u003eFrank Jones, Ph.D., is Chief Investment Officer for The Guardian Insurance Company. 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Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. \u003cbr\u003e     Following his bestselling \u003ci\u003eAge of Persuasion\u003c\/i\u003e, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. 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Based On A Study Of 150 Strategic Moves Spanning More Than A Hundred Years And 30 Industries, The Authors Argue That Lasting Success Comes Not From Battling Competitors, But From Creating Blue Oceans--untapped New Market Spaces Ripe For Growth. Such Strategic Moves--which The Authors Call Value Innovation--create Powerful Leaps In Value That Often Render Rivals Obsolete For More Than A Decade. Blue Ocean Strategy Presents A Systematic Approach To Making The Competition Irrelevant.--from Publisher Description. Creating Blue Oceans -- Analytical Tools And Frameworks -- Reconstruct Market Boundaries -- Focus On The Big Picture, Not The Numbers -- Reach Beyond Existing Demand -- Get The Strategic Sequence Right -- Overcome Key Organizational Hurdles -- Build Execution Into Strategy -- The Sustainability And Renewal Of Blue Ocean Strategy. W. Chan Kim, Renée Mauborgne. Includes Bibliographical References (p. 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The IMC perspective calls for a \"big picture\" approach to planning marketing and promotion programs and Belch aims to provide just that. 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In the case of the 2008 Tampa Bay Rays, an American League championship happens—the culmination of one of the greatest turnarounds in baseball history.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eIn \u003ci\u003eThe Extra 2%\u003c\/i\u003e, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team’s Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs colleagues Stuart Sternberg and Matthew Silverman assumed control of the Tampa Bay Devil Rays in 2005, it looked as if they were buying the baseball equivalent of a penny stock. 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Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eInstead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eIn his groundbreaking book, Godin describes the four tests of Permission Marketing:\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to \"raise their hands\" and start communicating?\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e4. 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Topics include:\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eSofas\/Sectionals\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eAccent Tables\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eMedia Storage\/Entertainment Centers\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eShelving\/Bookcases\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eDining Tables\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eRugs\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eDressers\/Armoires\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eBlinds and\/or Drapes\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eRoom Jewelry\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eAnd much more!\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eThe chapters follow her secret design formula and include creating a design budget, mapping out floor plans, selecting a color palette, and accessorizing like a stylist.\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eCrafts, Hobbies \u0026amp; Home\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eHome Improvement \u0026amp; Design\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eDecorating \u0026amp; Design\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eInterior Decorating\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Skyhorse","offers":[{"title":"Used - Good","offer_id":46723679649982,"sku":"1510738479-4","price":17.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/718m0jZ_0tL.jpg?v=1778075110"},{"product_id":"0134228847-canadian_advertising_in_action","title":"Canadian Advertising in Action","description":"\n\u003cp\u003ePraised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications.\\\u003cbr\u003eSimilar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eAdvertising\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Pearson Canada","offers":[{"title":"Used - Good","offer_id":47570641223870,"sku":"0134228847-4","price":14.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61rGl4nP3gL._SL500.jpg?v=1779473709"},{"product_id":"1737475766-100_m_leads_how_to_get_strangers_to_want_to_buy_your_stuff_acquisition-com-100_m_series","title":"$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)","description":"\n\u003cp\u003eAfter Reading This Book The Readers Will Know:1-how To Define A Lead From This Point Forward. Now You Know What You're After: Engaged Leads, Not Just Leads.2-how To Turn Leads Into Engaged Leads With An Offer Or Lead Magnet. And, How To Make Them. 3-the Core Four - The Only Four Ways We Can Let People Know About The Stuff We Sell . 3a-how To Reach Out To People Who Know Us: Ask Them If They Know Anybody 3b-how To Post Publicly: Hook, Retain, Reward. Give Until They Ask. 3c-how To Reach Out To Strangers: Lists, Personalization, Big Fast Value, Volume 3d-how To Run Paid Ads To Strangers: Targeting, Callouts, 3ws, Ctas, Client Financed Acquisition 4-maximizing The Core Four: More Better 4a-what Keeps Us From Doing What I'm Currently Doing At Ten Times The Volume? Then Solving For That. 4b-finding The Constraint In Our Advertising. Then Testing Until It Frees The Constraint. Then Doing More Until It Gets Constrained Again.5-the Four Lead Getters: Customers, Employees, Agencies, And Affiliates 5a-how To Get Customers To Refer Other Customers 5b-how To Get Employees To Scale Your Advertising Without You 5c-how To Get An Agency To Teach You New Skills 5d-how To Get Affiliates Launched And Integrated6-when Advertising In The Real World: The Rule Of 100 And Open To Goal 6a-the Five Step One-page Advertising Plan To Get More Leads Today.7-the Seven Levels Of Advertisers And The $100m Leads Machine In Action.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eEntrepreneurship\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Acquisition.com Publishing","offers":[{"title":"Used - Very Good","offer_id":47588519051454,"sku":"1737475766-3","price":21.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/616R0aZMVIL.jpg?v=1779998592"},{"product_id":"1604591870-think_and_grow_rich_the_classic_guide_to_wealth-_success-_and_personal_achievement","title":"Think and Grow Rich: The Classic Guide to Wealth, Success, and Personal Achievement","description":"\n\n\u003cp\u003eWhat Makes a Winner?\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003eTHINK and GROW RICH is the Granddaddy of All Motivational Books and the first book to address the question What Makes a Winner?\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThrough the encouragement and support of Andrew Carnegie, Napoleon Hill studied the most successful men of industry of his time in order to ascertain what traits each possessed. His findings are contained within The Laws of Success and later refined in Think and Grow Rich.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eIn THINK and GROW RICH, Napoleon Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford and other millionaires of his generation to illustrate his principles. THINK and GROW RICH is an all-time best-seller, having sold 15 million copies worldwide, and set the standard for motivational thinking.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSelf-Help\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSuccess\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wilder Publications","offers":[{"title":"Used - Good","offer_id":47619847094462,"sku":"1604591870-4","price":11.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61EEfUJkZML.jpg?v=1781101628"},{"product_id":"1591841267-small_is_the_new_big_and_other_little_ideas_that_change_everything","title":"Small is the New Big: And Other (Little) Ideas That Change Everything","description":"\n\n\u003cp\u003eMore provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.A sample:* Bon Jovi And The Pirates* Christmas Card Spam* Clinging To Your Job Title? * How Much Would You Pay to Be on Oprah’s Show? * The Persistence of Really Bad Ideas* The Seduction of “Good Enough” * What Happens When It's All on Tape? * Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”\u003c\/p\u003e Publishers Weekly \u003cp\u003eIn what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. \"If your idea is great, people will find you,\" he advises. \"[I]f your target audience isn't listening, it's not their fault, it's yours.\" He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices. (His advice to McDonald's, for example, includes free wireless Web access at every restaurant.) The appendix contains two lengthy essays on Web design and blogs that were previously distributed as e-books. These are a more polished than the casual main entries, but still exhibit the spontaneous energy that has earned Godin so many loyal fans. (Aug. 17) Copyright 2006 Reed Business Information.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eWeb Development \u0026amp; Design\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eWeb Marketing\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Portfolio","offers":[{"title":"Used - Very Good","offer_id":47621287215294,"sku":"1591841267-3","price":14.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/51GWdlogjAL_32d50855-8546-419e-9550-15889fddefb7.jpg?v=1781160308"},{"product_id":"193943825x-think_and_grow_rich-_original_edition","title":"Think and Grow Rich - Original Edition","description":"\n\u003cp\u003eOver 25 Years Ago, Napoleon Hill, Then A Young Special Investigator For A Nationally Known Business Magazine, Was Sent To Interview Andrew Carnegie. During That Interview Carnegie Slyly Dropped A Hint Of Certain Master Power He Used; A Magic Law Of The Human Mind - A Little Known Psychological Principle - Which Was Amazing In Its Power. Carnegie Suggested To Hill That Upon That Principle He Could Build The Philosophy Of All Personal Success - Whether It Be Measured In Terms Of Money, Power, Position, Prestige, Influence, Or Accumulation Of Wealth. That Part Of The Interview Never Went Into Hill's Magazine. But It Did Launch The Young Author Upon Over 20 Years Of Research. And Today We Open To You The Discovery And Methods Of Using The Revolutionary Force Which Carnegie Quietly Hinted At. The Thrilling Methods Of Using It Are Now Taught In Eight Textbooks Known As The Law Of Success. In The Trail Of The Law Of Success Lessons Come Accomplishments, Not Mere Entertainment And Time-killing Diversion. There Come Larger Businesses, Bugger Bank Accounts, Fatter Pay Envelopes; Small Enterprises Given New Life And Power To Grow; Low-pay Employees Shown How To Gain Advancement By Leaps And Bounds. Think And Grow Rich Is Napoleon Hill's Newest Book, Based Upon His Famous Law Of Success Philosophy. His Work And Writings Have Been Praised By Great Leaders In Finance, Education, Politics, And Government.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSelf-Help\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSuccess\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Dauphin Publications Inc.","offers":[{"title":"Used - Very Good","offer_id":47622843433150,"sku":"193943825X-3","price":12.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71sc52Qw-TL.jpg?v=1781194686"},{"product_id":"0415963303-the_advertising_and_consumer_culture_reader","title":"The Advertising and Consumer Culture Reader","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003ecommercial Breaks, Radio Spots, Product Placements, Billboards, Pop-up Ads—we Sometimes Take For Granted How Much Advertising Surrounds Us In Our Daily Lives. We May Find Ads Funny, Odd, Or Even Disturbing, But We Rarely Stop To Consider Their Deeper Meaning Or Function Within Society. \u003c\/p\u003e\n\u003cp\u003ewhat, Exactly, Does Advertising Do? How And Why Do Ads Influence Us? How Does The Advertising Industry Influence Our Media? These Are Just A Few Of The Many Important Questions Addressed In \u003cb\u003ethe Advertising And Consumer Culture Reader\u003c\/b\u003e—an Incisive, Provocative Collection That Assembles Twenty-seven Of The Most Important Scholarly Writings On Advertising And Consumer Culture To Date. \u003c\/p\u003e\n\u003cp\u003ethe Classic And Contemporary Essays Gathered Here Explore The Past, Present, And Future Of Advertising—from The Early Days Of Print To The World Wide Web And Beyond. These Selections Offer Historical, Sociological, Critical, Cultural, And Political-economic Lenses To Explore A Wide Range Of Topics—from Consumer Activism To Globalization To The Role Of Ads In The Political Process. Together, These Key Readings Chart The Past, Present, And Future Of Advertising, While Also Examining The Effects Of Advertising And Consumer Culture Upon Individuals, Society, Cultures, And The World At Large. \u003c\/p\u003e\n\u003cp\u003edesigned For Use In Courses, The Collection Begins With A General Introduction That Orients Students To Thinking Critically About Advertising And Consumer Culture. Section And Chapter Introductions Offer Valuable Historical And Critical Context, While Review Questions After Each Reading Will Spark Classroom Debates And Challenge Students’ Understanding Of Key Concepts.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePolitics \u0026amp; Social Sciences\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eSociology\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eReference\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Routledge","offers":[{"title":"Used - Good","offer_id":47636987117758,"sku":"0415963303-4","price":24.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71AHM-FccrL.jpg?v=1781537772"},{"product_id":"0471720259-what_makes_winning_brands_different_the_hidden_method_behind_the_worlds_most_successful_brands","title":"What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThis book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise techniques which systematically help to build winning brands, achieve growth and solve any brand problem.\u003cbr\u003e * Provides the first ever complete analysis of successful brands to discover what has really driven their success. Enables readers to build for the first time on this global branding experience.\u003cbr\u003e * Identifies the 'growth codes' consistently applied by successful brands, and isolates them to create a global standard tool that anyone can apply them to sell more product at minimum risk.\u003cbr\u003e * Based on a six-year study of 1,045 extremely successful brands from all over the world. Includes international case examples from Nestlé, Siemens, Procter and Gamble and many more.\u003cbr\u003e * Formerly at Procter \u0026amp; Gamble, the authors are among Europe's leading marketers. They run their own agency and have been selected as marketers for the world's first virtual agency.\u003c\/p\u003e Booknews \u003cp\u003eMarketing consultants Buchholz and W\u0026lt;:o\u0026gt;rdemann present the results of their six year study of 1000-plus successful brands in the food, non- food, consumer goods, investment goods, and service industries. They posit that these brands achieve outstanding growth by adhering to specific laws (which the authors call \"Growth Codes\") when activating a specific purchase motive in the consumer's mind. Case studies describe how each \"Growth Code\" works and its application to various types of businesses. Originally published in Germany under the title . Translated by J. Derek Brennan. Annotation c. Book News, Inc., Portland, OR (booknews.com)\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness Development \u0026amp; Entrepreneurship\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eEntrepreneurship\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wiley","offers":[{"title":"Used - Very Good","offer_id":47688521613502,"sku":"0471720259-3","price":15.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/617D-uvH_VL.jpg?v=1781880846"},{"product_id":"1591841240-the_little_blue_book_of_advertising52_small_ideas_that_can_make_a_big_difference","title":"The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference","description":"\n\n\u003cp\u003eThese days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with \u003cb\u003eThe Little Blue Book of Advertising\u003c\/b\u003e.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:\u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli\u003e#3 Read what your customer reads, watch what she watches\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e#10 Quality is the absence of nonquality signals\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e#15 Sell the benefit, the advantage, and the feature—in that order\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e#19 Get the no-bodies out of your approval process\u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003e#41 Know when and how to scream “sale”\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cp\u003eJust as Jeffrey Gitomer’s hugely successful \u003cb\u003eThe Little Red Book of Selling\u003c\/b\u003e became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Portfolio","offers":[{"title":"Used - Good","offer_id":47697463673022,"sku":"1591841240-4","price":12.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61LVn7a1fKL.jpg?v=1782140631"},{"product_id":"1632650134-brand_seduction_how_neuroscience_can_help_marketers_build_memorable_brands","title":"Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands","description":"\n\n\u003cp\u003eFor many marketing professionals, \"science\" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.\u003cbr\u003eIn \u003ci\u003eBrand Seduction\u003c\/i\u003e, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. \u003cbr\u003eWelcome to the new world of neuromarketing.\u003cbr\u003eThrough simple language, engaging stories, and real-world examples, \u003ci\u003eBrand Seduction\u003c\/i\u003e shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cli\u003eThe surprising unconscious side of brands.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eThe biggest myths about consumer psychology.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eThe real role of emotions in building brands.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003ePractical tools to use neuroscience to inspire better marketing.\u003cbr\u003eEveryone seems to have a different idea of what brands are, how they work, and how they are built. \u003ci\u003eBrand Seduction\u003c\/i\u003e digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to \"seduce\" customers and grow their businesses.\u003c\/li\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMedical Books\u003cul class=\"category-tree\"\u003e\n\u003cli\u003ePsychology\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eGeneral\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Weiser","offers":[{"title":"Used - Good","offer_id":47697551655102,"sku":"1632650134-4","price":18.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61BimgRpmlL.jpg?v=1782141127"},{"product_id":"0471350265-creative_company_how_st-_luke-s_becamethe_ad_agency_to_end_all_ad_agencies","title":"Creative Company: How St. Luke′s Became \"the Ad Agency to End All Ad Agencies\"","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies follow his lead.\"\u003c\/i\u003e Jay Chiat, Founder, Chiat\/Day \u003c\/p\u003e\n\u003cp\u003e \u003ci\u003e\"Passion. Rebellion. Guts. Glory. This book has the breathy pace of a thriller. The story of how St. Lukes takes on the advertising establishment is a merger of the ballad of Robin Hoods merry band and the story of David and Goliath. In fact, its a parable not just for the advertising business, but for all business today and tomorrow. St. Lukes is definitely on to something.\"\u003c\/i\u003e Marty Cooke, Executive Creative Director, M\u0026amp;C Saatchi \u003c\/p\u003e\n\u003cp\u003e \u003ci\u003e\"Andy Law is one of the few creative executives who has learned by doing, not just telling. So its exciting to have him chronicle all that learning for us. Having watched him build St. Lukes from the start, it feels like watching Neil Armstrong take his first step on the moons surface. He is truly pioneering how companies will have to be run in the twenty-first century.\"\u003c\/i\u003e Geraldine B. Laybourne, Chairman and CEO Oxygen Media \u003c\/p\u003e\n\u003cp\u003e \u003ci\u003e\"Creative Company is an intriguing story that captures the soul of the new economy. It is a must-read for managers who want to bring out exceptional performance in their team or for anyone who wants insight into the future of business.\"\u003c\/i\u003e Deborah Kenny, Group Publisher, Sesame Street magazines \u003c\/p\u003e\n\u003cp\u003e \u003ci\u003e\"Its a big book. It needs to be.\"\u003c\/i\u003e Dan Wieden Founder, Wieden and Kennedy \u003c\/p\u003e\n\u003cp\u003e Why does Fast Company magazine call St. Lukes \u003ci\u003e\"the ad agency to end all ad agencies\"\u003c\/i\u003e? How can a company function, let alone thrive, when it has \u003ci\u003e\"eschewed conventional hierarchy in favor of the flattestpossible organizational layout and the craziest ever decision-making process\"\u003c\/i\u003e? And why on earth would some of the most talented and sought-after minds in the advertising world forsake the fabulous perks available to senior managers and risk everything for a company where no one has even a desk to call his or her own? \u003c\/p\u003e\n\u003cp\u003e In Creative Company, the chairman and cofounder of St. Lukes answers these questions and many more. Andy Law writes candidly and enthusiastically about breaking the agency mold and organizing a company in a completely different way. \u003c\/p\u003e\n\u003cp\u003e St. Lukes is nothing if not different to many, the agency described in this remarkable and challenging book may hardly sound like a business at all. In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Lukes employee\/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agencys annual billings soared to more than $90 million in three memorable years. \u003c\/p\u003e\n\u003cp\u003e Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry. It also fires the opening volley of a revolution that aims to do nothing less than alter the \"DNA\" of business itself and, in Laws words, \"furiously seeks a new, better, more fulfilling, and fairer role for business in the lives of its employees.\" \u003c\/p\u003e\n\u003cp\u003e The St. Lukes story will challenge your preconceptions, stimulate your imagination, and may even change your mind.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eProcesses \u0026amp; Infrastructure\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eInfrastructure\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wiley","offers":[{"title":"Used - Poor","offer_id":47697552048318,"sku":"0471350265-6","price":12.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61scF0_yAwL.jpg?v=1782141131"},{"product_id":"0471242098-eating_the_big_fish_how_challenger_brands_can_compete_against_brand_leaders_adweek_book_s","title":"Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)","description":"\n\u003cp\u003eYears Ago, Avis Was A Little Fish In The Car Rental Industry. Fearing The Company Would Be Swallowed Up If They Didn't Try Harder, Avis Boldly Announced Its #2 Status To The World Through Advertising - And The Rest Is History. Why Has This Approach Become A Marketing Legend? Because There Are More People Who Can Relate To Being #2, 3, Or Even 4, Than Can Claim They Know What It's Like To Be The Big Fish. Instead Of Watching - And Copying - Every Move The Big Fish Makes, These Challenger Brands Need Their Own Set Of Marketing Rules If They Have Any Hopes Of Staying Afloat And Competing Effectively Against The Leader. Eating The Big Fish Is The First Book That Sets Out To Define Those Rules. Adam Morgan Offers An Innovative Mental And Strategic Framework For Those Who Find Themselves In This New, Hostile Middle Ground, Looking For Aggressive Growth Against The Market Leader. Morgan, The Joint European Planning Director Of Tbwa (the International Advertising Agency Behind The Campaigns For Such Brands As Absolut Vodka, Apple Computers, And Sony Playstation), Has Examined In Detail Forty Of The Most Successful Challenger Brands Of The Last Ten Years - New Or Relaunched Brands Which Have Achieved Rapid Growth (and Fame) With Limited Marketing Resources. He Outlines The Reasons Why Challengers Must Think Differently In Order To Survive, Offering Hands-on Advice, Plentiful Examples, And Invaluable Information To Help A Challenger Learn How To Swim Out Of The Shadow Of The Big Fish. Pt. I. The Size And Nature Of The Big Fish. 1. More Blood From A Smaller Stone. 2. The Consumer Isn't. 3. What Is A Challenger Brand? -- Pt. Ii. The Eight Credos Of Successful Challenger Brands. 4. The First Credo: Break With Your Immediate Past. 5. The Second Credo: Build A Lighthouse Identity. 6. The Third Credo: Assume Thought Leadership Of The Category. 7. The Fourth Credo: Create Symbols Of Reevaluation. 8. The Fifth Credo: Sacrifice. 9. The Sixth Credo: Overcommit. 10. The Seventh Credo: Use Advertising And Publicity As A High-leverage Asset. 11. The Eighth Credo (part 1): Become Idea-centered, Not Consumer-centered. 12. The Eighth Credo (part 2): Flying Unstable. 13. The Relationship Between The Eight Credos. Adam Morgan. Includes Bibliographical References (p. 274-276) And Index.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eProduct Management\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Wiley","offers":[{"title":"Used - Poor","offer_id":47697552146622,"sku":"0471242098-6","price":12.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71QGXszocfL.jpg?v=1782141134"},{"product_id":"0385523890-buyology_truth_and_lies_about_why_we_buy","title":"Buyology: Truth and Lies about Why We Buy","description":"\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?\u003cbr\u003eIn BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:\u003cbr\u003e\u003cb\u003eDoes sex actually sell? \u003c\/b\u003eTo what extent do people in skimpy clothing and suggestive poses persuade us to buy products? \u003cbr\u003eDespite government bans, does \u003cb\u003esubliminal advertising still...\u003c\/b\u003e\u003c\/p\u003e Publishers Weekly \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThrough extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society-particularly marketers-about how selling (and more important, buying) works. Whether considering the roles of sex, religion, product placement or contradictions in consumer habits between what they say and what they do, Lindstrom explores how brain-scan studies reveal an avalanche of information about what works and what doesn't. Though the information is intriguing, Lindstrom's disregard for the potential abuses of such information (such as marketers purposely manipulating people to buy products that are harmful, of which there is a proven track record) makes his enthusiasm suspect. Don Leslie provides a good voice for nonfiction material, using a congenial tone with good emphasis to keep the listeners engaged. His gentle but deep voice creates the impression of an older person imparting knowledge upon the youth, which may also lend some authority to the text. \u003ci\u003eA Doubleday hardcover. (Oct.)\u003c\/i\u003e\u003c\/p\u003eCopyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eProcesses \u0026amp; Infrastructure\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003ePurchasing \u0026amp; Buying\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Currency","offers":[{"title":"Used - Very Good","offer_id":47698068340926,"sku":"0385523890-3","price":14.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61v_ak_WVNL.jpg?v=1782156426"},{"product_id":"0070522359-the_s_p_i_n_selling_fieldbook_practical_tools-_methods-_exercises-_and_resources","title":"The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources","description":"\n\u003cp\u003ePut into practice today's winning strategy for achieving success in high-end sales!  The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action­­immediately. The SPIN Selling Fieldbook includes:   Individual diagnostic exercises  Illustrative case studies from leading companies  Practical planning suggestions  Provocative questionnaires  Practice sessions to prepare you for dealing with challenging selling situations    Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eSales \u0026amp; Selling\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"McGraw Hill","offers":[{"title":"Used - Very Good","offer_id":47702884090046,"sku":"0070522359-3","price":14.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/61CbKqTbBWL.jpg?v=1782230971"},{"product_id":"1416526668-permission_marketing_the_marketing_classic_for_the_internet_age","title":"Permission Marketing: The Marketing Classic for the Internet Age","description":"\n\u003cp\u003eWhether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eBusiness \u0026amp; Money\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eMarketing \u0026amp; Sales\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eAdvertising\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Simon \u0026 Schuster UK","offers":[{"title":"Used - Good","offer_id":47904873382078,"sku":"1416526668-4","price":12.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/71fDnO2rx3L.jpg?v=1783003691"},{"product_id":"1416570969-yes-50_scientifically_proven_ways_to_be_persuasive","title":"Yes!: 50 Scientifically Proven Ways to Be Persuasive","description":"\n\u003cp\u003ePresents Dozens Of Surprising Discoveries From The Science Of Persuasion In Short, Insightful Chapters That You Can Apply Immediately To Become A More Effective Persuader. Every Day We Face The Challenge Of Persuading Others To Do What We Want. But What Makes People Say Yes To Our Requests? Persuasion Is Not Only An Art, It Is Also A Science, And Researchers Who Study It Have Uncovered A Series Of Hidden Rules For Moving People In Your Direction. Based On More Than Sixty Years Of Research Into The Psychology Of Persuasion, Yes! Reveals Fifty Simple But Remarkably Effective Strategies That Will Make You Much More Persuasive At Work And In Your Personal Life, Too. Co-written By The World's Most Quoted Expert On Influence, Professor Robert Cialdini, Yes! Presents Dozens Of Surprising Discoveries From The Science Of Persuasion In Short, Enjoyable, And Insightful Chapters That You Can Apply Immediately To Become A More Effective Persuader. Why Did A Sign Pointing Out The Problem Of Vandalism In The Petrified Forest National Park Actually Increase The Theft Of Pieces Of Petrified Wood? Why Did Sales Of Jam Multiply Tenfold When Consumers Were Offered Many Fewer Flavors? Why Did People Prefer A Mercedes Immediately After Giving Reasons Why They Prefer A Bmw? What Simple Message On Cards Left In Hotel Rooms Greatly Increased The Number Of People Who Behaved In Environmentally Friendly Ways? -- From Http:\/\/books.simonandschuster.com (sep. 22, 2011). Preface -- Introduction -- How Can Inconveniencing Your Audience Increase Your Persuasiveness? -- What Shifts The Bandwagon Effect Into Another Gear? -- What Common Mistake Causes Messages To Self-destruct? -- When Persuasion Might Backfire, How Do You Avoid The Magnetic Middle? -- When Does Offering People More Make Them Want Less? -- When Does A Bonus Become An Onus? -- How Can A New Superior Product Mean More Sales Of An Inferior One? -- Does Fear Persuade Or Does It Paralyze? -- What Can Chess Teach Us About Making Persuasive Moves? -- Which Office Item Can Make Your Influence Stick? -- Why Should Restaurants Ditch Their Baskets Of Mints? -- What's The Pull Of Having No Strings Attached? -- Do Favors Behave Like Bread Or Like Wine? -- How Can One Small Step Help Your Influence Take A Giant Leap? -- How Can You Become A Jedi Master Of Persuasion? -- How Can A Simple Question Drastically Increase Support For You And Your Ideas? -- What Is The Active Ingredient In Lasting Commitments? -- How Can You Fight Consistency With Consistency? -- What Persuasion Tip Can You Borrow From Benjamin Franklin? -- When Can Asking For A Little Go A Long Way? -- Start Low Or Start High? Which Will Make People Buy? -- How Can We Show Off What We Know Without Being Labeled A Show-off? -- What's The Hidden Danger Of Being The Brightest Person In The Room? -- Who Is The Better Persuader? Devil's Advocate Or True Dissenter? -- When Can The Right Way Be The Wrong Way?50500 What's The Best Way To Turn A Weakness Into Strength? -- Which Faults Unlock People's Vaults? -- When Is It Right To Admit That You Were Wrong? -- How Can Similarities Make A Difference? -- When Is Your Name Your Game? -- What Tips Should We Take From Those Who Get Them? -- What Kind Of Smile Can Make The World Smile Back? -- When Is A Loser A Winner? -- What Can You Gain From Loss? -- Which Single Word Will Strengthen Your Persuasion Attempts? -- When Might Asking For The Reasons Be A Mistake? -- How Can The Simplicity Of A Name Make It Appear More Valuable? -- How Can Rhyme Make Your Influence Climb? -- What Can Batting Practice Tell Us About Persuasion? -- How Can You Get A Head Start In The Quest For Loyalty? -- What Can A Box Of Crayons Teach Us About Persuasion? -- How Can You Package Yourmessage To Ensure It Keeps Going, And Going, And Going? -- What Object Can Persuade People To Reflect On Their Values? -- Does Being Sad Make Your Negotiations Bad? -- What Can Make People Believe Everything They Read? -- Are Trimeth Labs Boosting Your Influence? -- How Can Technology Impede Persuasive Progress? -- How Do You Get To Yes In Any Language? -- How Can You Avoid Driving Your Cross-cultural Influence Into The Rough? -- When Does Letting The Call Go To Voicemail Cause A Hang-up In Your Influence? -- Epilogue -- Appendix: Feedback From Those Who've Used The Methods -- Notes -- Acknowledgments -- Index. Noah J. Goldstein, Steve J. Martin, And Robert B. Cialdini. Originally Published, 2008. 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Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message  becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that not only costs the brand money, but also costs customer support, hurting a brand’s image and integrity.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eIn \u003ci\u003eThe Edge\u003c\/i\u003e, Allen Adamson examines how the leading brands of today maintain their dominance in the market utilizing the strategies put forth in his previous books \u003ci\u003eBrandSimple\u003c\/i\u003e and \u003ci\u003eBrandDigital\u003c\/i\u003e.   Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eCategories:\u003c\/p\u003e\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eComputers \u0026amp; Technology\u003cul class=\"category-tree\"\u003e\n\u003cli\u003eWeb Development \u0026amp; Design\u003cul class=\"category-tree\"\u003e\u003cli class=\"category-tree\"\u003eWeb Marketing\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n","brand":"Palgrave Macmillan","offers":[{"title":"Used - Good","offer_id":48171437785278,"sku":"0230342248-4","price":15.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/9689\/5166\/files\/712nwDOOINL.jpg?v=1784299337"},{"product_id":"0061714704-fascinate_your7_triggers_to_persuasion_and_captivation","title":"Fascinate: Your 7 Triggers to Persuasion and Captivation","description":"\n\n\u003cp\u003eWhat triggers fascination, and how do companies, people, and ideas put those triggers to use?\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eWhy are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eFascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. 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His Book, Which Shows How Considering Marketing Problems Outrageously But Consistently Can Benefit An Organization, Is Instructive In Its Marketing Ideas And Stories Of Triumph. President Of The Professional Sports Division Of Mandalay Entertainment, Spoelstra Has Held Positions Or Served As A Consultant With Several Sports Teams, Including The Portland Trail Blazers, New Jersey Nets, And Dayton Dragons. Here He Describes How In His Own Experience A Lack Of Adequate Funds For Marketing And Advertising Goals Led To His Outrageous Approach. In Each Of The 17 Chapters, Spoelstra Illustrates One Of Ground Rules Of Marketing, Claiming That, For Instance, Each Company Must Differentiate Itself And That Budget Constraints Need Not Prevent A Company From Doing Its Best Work. His Concerns For Increasing Revenue Through Marketing Will Be Useful To Professional Marketers And Students Of Marketing. Recommended For The Academic And Public Libraries That Serve Them. Littleton Maxwell, Business Information Ctr., Univ. 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